Chapter 13 Quiz

Which of the following is a type of situational influence? communications situation purchase situation usage situation disposition situation All of these choices are correct.

All of these choices are correct.

Momentary conditions reflect temporary states of mind rather than temporary states of being

False

The other individuals present in the particular situation are referred to as the group participants.

False

The sum of all the physical features of a retail environment is referred to as the retail ambiance.

False

Alice is shopping to purchase new drapes for her living room. The situational characteristic influencing her behavior is task definition.

True

Consumers tend to buy less under crowded store conditions.

True

Mabel is embarrassed when shopping for adult diapers at a retail store. This negative emotion is influenced by both the product (adult diapers) and the situation.

True

Shopping with friends drives more impulse purchases than does shopping with family.

True

Some consumers are highly susceptible to interpersonal influence, which is a personality trait.

True

Situational influence consists of the context preceding the purchase decision. the set of factors that includes the attributes of the environment and the marketing stimulus but excludes the attributes of the individual. a set of factors outside of and removed from the consumer and the characteristics of the marketing stimulus. all those attributes of the consumption environment that do not directly affect the consumption process. None of these choices are correct

a set of factors outside of and removed from the consumer and the characteristics of the marketing stimulus.

A person who is depressed, goes shopping, and buys something nice for herself/himself has been influenced by the antecedent state. physical surroundings. task definition resources. temporal perspective. None of these choices are correct.

antecedent state.

Weddings are not only social, legal, and religious rituals, they are also antecedent states. developmental rituals. temporal situations. consumption rituals. None of these choices are correct.

consumption rituals.

Consumers respond to their internal state, then the situation, and then the marketing influence. the situation and then the marketing influence. marketing influences and the situation simultaneously. the marketing influence and then the situation. All of these choices are correct.

marketing influences and the situation simultaneously.

How differently you might behave at Target if you are there only to browse versus being there to replace a broken vaccuum is known as which situation? communication usage disposition purchase All of these choices are correct.

purchase

A servicescape is the image consumers have of a store. the sum of all the physical features of a retail environment. the atmosphere of a service business. the impression provided by the other shoppers at an outlet. None of these choices are correct

the atmosphere of a service business.