Chapter 16: Speaking to Persuade

Which of the following statements is most clearly directed at the need issue in a persuasive speech on a question of policy?

Another part of the solution is to require licensing for all employees at tanning salons.

The obligation facing a persuasive speaker to prove that a change from current policyis necessary

Burden of Proof

A method of organizing persuasive speeches in which each main point explains why the speaker's solution to a problem is preferable to other proposed solutions

Comparative Advantages Order

"To persuade my audience that eating yogurt prolongs human life" is a specific purpose statement for a persuasive speech on a question of ____________.

Fact

Whenever you give a persuasive speech on a question of value, you need to

Justify your value judgment against a set of standards or criteria.

The first basic issue in analyzing a question of policy: Is there a serious problem or need that requires a change from current policy

Need

The second basic issue in analyzing a question of policy: If there is a problem with current policy, does the speaker have a plan to solve the problem?

Plan

Persuasive speeches on questions of value are usually organized in

Topical Order

"To persuade my audience that Congress should revise the laws governing medical malpractice" is a specific purpose statement for a persuasive speech on a question of policy.

True

Monroe's motivated sequence is most useful for speeches that seek immediate action.

True

"To persuade my audience that discrimination on the basis of marital status is unfair" is a specific purpose statement for a persuasive speech on a question of ___________.

Value

In the visualization step of Monroe's motivated sequence, the speaker

Visualizes the benefits of the speaker's solution to the problem.

What are the five steps of Monroe's Motivated Sequence?

-Attention -Need -Satisfaction -Visualization -Action

Which of the following is an instance of persuasive speaking?

A lawyer arguing for the acquittal of her client

Which of the following statements is most clearly directed at the practicality issue in a persuasive speech on a question of policy?

Because this solution has worked in other states where it has been adopted, we can be confident that it will work here.

When using Monroe's motivated sequence to organize a persuasive speech on a question of policy, the action step should be placed in the

Conclusion

"To persuade my audience to become regular blood donors" is a specific purpose statement for a persuasive speech seeking passive agreement.

False

A persuasive speech on a question of fact is essentially the same as an informative speech.

False

Because persuasion aims to change the beliefs or actions of listeners, speaking to persuade is one of the few cases in which a speaker does not need to consider her or his ethical obligations.

False

Concentrating on the target audience means that a persuasive speaker can ignore the rest of the audience.

False

The mental give-and-take between speaker and listener during a persuasive speech

Mental Dialogue with the Audience

A method of organizing persuasive speeches that seek immediate action

Monroe's Motivated Sequence

___________ is a five-step method of speech organization that follows the process of human thinking and leads the listener step by step to a desired action.

Monroe's Motivated Sequence

Regardless of whether your aim is to encourage passive agreement or immediate action, you must deal with three basic issues whenever you discuss a question of policy. What are they?

Need, plan, and practicality

In a persuasive speech to gain ____________, the speaker's goal is to convince the audience that a given policy is desirable without encouraging the audience to take action in support of that policy.

Passive Agreement

The process of creating, reinforcing, or changing people's beliefs or actions

Persuasion

A question of ____________ deals with whether a specific course of action should or should not be taken.

Policy

The third basic issue in analyzing a question of policy: Will the speaker's plan solve the problem? Will it create new and more serious problems?

Practicality

What method of organization is used in a persuasive speech with the following main points? I. The problem of eating disorders affects more than four million Americans. II. The causes of eating disorders include peer pressure, fad diets, and the media's glamorization of thinness. III. An effective solution to eating disorders must address all three of these causes.

Problem-Cause-Solution

A method of organizing persuasive speeches in which the first main point identifies a problem, the second main point analyzes the causes of the problem, and the third main point presents a solution to the problem

Problem-Cause-Solution Order

A method of speech organization in which the first main point deals with the existence of a problem and the second main point presents a solution to the problem

Problem-Solution Order

What method of organization is used in a persuasive speech with the following main points? I. Fraudulent charity fund-raising has become a widespread problem. II. The problem can be solved by a combination of government initiative and individual awareness.

Problem-Solution Order

A question about the truth or falsity of an assertion

Question of Fact

A question about whether a specific course of action should or should not be taken

Question of Policy

A question about the worth, rightness, morality, and so forth of an idea or action

Question of Value

Which of the following is the third step in Monroe's motivated sequence?

Satisfaction

A persuasive speech in which the speaker's goal is to convince the audience to take action in support of a given policy

Speech to Gain Immediate Action

A persuasive speech in which the speaker's goal is to convince the audience that a given policy is desirable without encouraging the audience ti take action in support of the policy

Speech to Gain Passive Agreement

The ____________ audience is the portion of the whole audience that the speaker most wants to

Target

The portion of the whole audience that the speaker most wants to persuade

Target Audience