Chapter 3 Quiz

Which of the following is/are true regarding CRM and social marketing?

Cause-related marketing ties to a company and its products to an issue or cause.

(T/F) The "Skeptical Individuals" environmental activist segment is highly dismissive of environmental concerns, and doesn't believe global warming exists.

False ("Skeptical Individuals" believe in environmental issues like global warming and carbon emission concerns, but are skeptical of corporate green efforts.

(T/F) Twenty-five percent of U.S. men are the primary grocery shopper of their home.

False (51% of men are the primary shopper)

(T/F) The behaviors considered appropriate for males and females in a given society are known as gender identity.

False (Gender roles are the behaviors considered appropriate for males and females in a given society)

(T/F) Product and service offerings that target the GLBT community almost never require modifications.

False (Product modification opportunities are sometimes possible and beneficial.)

(T/F) The voluntary simplicity movement in America relates to a shift in the masculine/feminine value.

False (The voluntary simplicity movement in America is consumers' efforts to reduce their reliance on consumption and material possessions.)

(T/F) cause related and personal marketing both refer to the application of marketing principles and tactics to advance a cause such as a charity, an ideology, or an activity.

False (cause related and social marketing are these things)

(T/F) American began to place a decreased emphasis on leisure, immediate gratification, and sensual gratification after the end of World War 2.

False (they placed an increased emphasis)

The term that refers to the degree to which a person has various levels of the traits of masculinity or femininity is

Gender identity.

(T/F) Less than 50 percent of American adults exercise regularly.

True

Cultural values are

Widely held beliefs that affirm what is desirable.

Which of the following is an environment-oriented value?

cleanliness, performance/status, tradition/change

Major firms such as American Express

first approached the gay market using standards ads.

A shift from an active to a passive orientation would most likely affect

the types of advertising themes used.

Which of the following is not an approach to green market?

utilizing only local components in products.