Chapter 3
Who among the following is an individual who studies the interaction between humans and technology, observing how technology can shape humans' lives? Multiple choice question. A cyborg anthropologist An Internet service provider A content manager A seraph engine provider
A cyborg anthropologist
Which of the following allows for creating document links, allowing users to move from one to another simply by clicking on a hot spot or link? Multiple choice question. URL HTTP HTML WWW
HTML
Which of the following allows for creating document links, allowing users to move from one to another simply by clicking on a hot spot or link? Multiple choice question. WWW HTML URL HTTP
HTML
What is another name for the deep web? Multiple choice question. Semantic web Visible web Invisible web
Invisible web
What occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave? Multiple choice question. Paradigm shift HTML WWW Digital Darwinism
Paradigm shift
What is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser? Multiple choice question. Viral marketing Banner ad Cookie Click-through
Click-through
What is the portion of the Internet that is intentionally hidden from search engines, uses masked IP addresses, and is accessible only with a special web browser? Multiple choice question. Dark web Deep web Semantic web
Dark web
What is the large part of the Internet that is inaccessible to conventional search engines? Multiple choice question. Web 2.0 Dark web Semantic web Deep web
Deep web
What is a new way of doing things that initially does not meet the needs of existing customers? Multiple choice question. Sustaining technology Disruptive technology Digital Darwinism
Disruptive technology
(Blank) is the buying and selling of goods and services over the Internet.
Ecommerce
_________ knowledge consists of anything that can be documented, archived, and codified, often with the help of MIS. Multiple choice question. Social Tacit Explicit Intelligent
Explicit
True or false: Collaboration content is content that is designed to be easy for readers to consume and to share. Collaboration content captures website visitors' attention by offering small consumable pieces of information that can be quickly read and understood. True false question. True False
False
True or false: The deep web is part of the dark web. Like dark web content, deep web content cannot be accessed by conventional search engines, but most often the reason deep web content remains inaccessible to search engines is because the content is illegal. True false question. True False
False
______ is similar to taxonomy except that crowdsourcing determines the tags or keyword-based classification system. Multiple choice question. Tags Folksonomy Bookmarks
Folksonomy
Which of the following allows for creating document links, allowing users to move from one to another simply by clicking on a hot spot or link? Multiple choice question. URL HTML HTTP WWW
HTML
What creates the illusion that a large number of potential customers are clicking the advertiser's links, when in fact there is no likelihood that any of the clicks will lead to profit for the advertiser? Multiple choice question. Cyborg anthropologist Click fraud Affiliate program Hitbots
Hitbots
What is the set of ideas about how all information in a given context should be organized? Multiple choice question. Information architecture Content management systems Taxonomy
Information architecture
What measures advertising effectiveness by counting visitor interactions with the target ad? Multiple choice question. Banner ads Cookies Clickstream data Interactivity
Interactivity
___________ is the practice of sending brief posts (140 to 200 characters) to a personal blog, either publicly or to a private group of subscribers who can read the posts as IMs or as text messages. Multiple choice question. Wiki Video conferencing Microblogging Mashup Blog
Microblogging
Select three types of clickstream data metrics. Multiple select question. Small file deposited on a hard drive Number of abandoned registrations Length of stay on the website Demographics of registered visitors Details how a company creates revenues
Number of abandoned registrations Length of stay on the website Demographics of registered visitors
Select three interactivity measurements. Multiple select question. Number of repeat visits to an ad Number of pages viewed Time spent viewing the ad Website login time stamp
Number of repeat visits to an ad Number of pages viewed Time spent viewing the ad
What consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system? Multiple choice question. Open source Reputation systems Knowledge management Open system
Open system
What occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions? Multiple choice question. Mass customization Personalization The Long Tail Disintermediation
Personalization
Which of the following converts an audio broadcast to a digital music player? Multiple choice question. Content management system Instant messaging Podcasting Videoconferencing
Podcasting
What is a web format used to publish frequently updated works, such as blogs, news headlines, audio, and video, in a standardized format? Multiple choice question. Application programming interface Real Simple Syndication Network effect
Real Simple Syndication
What occurs when steps are added to the value chain as new players find ways to add value to the business process? Multiple choice question. Cybermediation Reintermediation Disintermedation Intermediation
Reintermediation
What is a component of Web 3.0 that describes things in a way that computers can understand? Multiple choice question. Mobile business Semantic web Egovernment
Semantic web
What describes niche-market ebusiness strategies that capture the tail of a typical sales curve? Multiple choice question. The long tail Information reach A paradigm shift Mass customization
The long tail
What provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML? Multiple choice question. World Wide Web ergonomics ARPANET the Universal Resource Locator
World Wide Web
What are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages? Multiple choice question. dot-com interactivity clickstream adwords
adwords
Social networking _________ maps group contacts (personal and professional) identifying who knows each other and who works together. Multiple choice question. analysis content communication
analysis
Content used in mashups is typically sourced from a _________, which is a set of routines, protocols, and tools for building software applications. A programmer then puts these building blocks together. Multiple choice question. application programming interface network effect real simple syndication
application programming interface
Hitbots create the illusion that a large number of potential _______ are clicking the advertiser's links, when in fact there is no likelihood that any of the clicks will lead to profit for the advertiser. Multiple choice question. cyborgs programs customers engines
customers
Which is a WYSIWYG, or What You See Is What You Get, tool? Multiple choice question. network effect social network mashup editor
mashup editor
Content used in mashups is typically sourced from an application _______ interface (API), which is a set of routines, protocols, and tools for building software applications. A programmer then puts these building blocks together. Multiple choice question. system programming employee
programming
Information _________ measures the number of people a firm can communicate with all over the world. Multiple choice question. reach customization personalization richness
reach
A(n) ________ system is where buyers post feedback on sellers. Multiple choice question. knowledge reputation intelligent
reputation
What is a self-photograph placed on a social media website? Multiple choice question. wiki selfie microblogging blog
selfie
_______ browsers, such as Internet Explorer or Mozilla's Firefox, allow users to access the WWW. Multiple choice question. Applet Web Internet
web
What supports the capturing, organization, and dissemination of knowledge (i.e., know-how) throughout an organization? Multiple choice question. Collaboration system Knowledge management system Collective intelligence
Knowledge management system
What is an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement? Multiple choice question. Source system Reputation system Adwords Native advertising
Native advertising
________ knowledge is the knowledge contained in people's heads. Multiple choice question. Tacit Explicit Social Collaborative
Tacit
What are specific keywords or phrases incorporated into website content for means of classification or taxonomy? Multiple choice question. Social media Tags Social bookmarks
Tags
A social __________ is an application that connects people by matching profile information. Multiple choice question. network analysis media
network
Disintermediation occurs when a business sells directly to the customer _______ and cuts out the intermediary. Multiple choice question. Long tail cybermediation online
online
What represent the interconnection of relationships in a social network? Multiple choice question. social websites social graphs social media social networking
social graphs
A(n) ____________ technology produces an improved product customers are eager to buy, such as a faster car or larger hard drive. Multiple choice question. sustaining disruptive data
sustaining
Social _________ describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or search. Multiple choice question. analysis tagging bookmarking
tagging
Open ________ refers to any software whose source code is made available free for any third party to review and modify. Multiple choice question. code system source
source
Social _________ describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or search. Multiple choice question. bookmarking analysis tagging
tagging
True or false: The Internet and the World Wide Web are not synonymous. The WWW is just one part of the Internet, and its primary use is to correlate and disseminate information. The Internet includes the WWW and also other forms of communication systems such as email. True false question. True False
true
Select two terms representing the next generation of Internet use — as a more mature, distinctive communications platform characterized by new qualities such as collaboration sharing, and free. Multiple select question. Business 1.0 Web 3.0 Web 2.0 Business 3.0 Business 2.0
Web 2.0 Business 2.0
Content used in mashups is typically sourced from a _________, which is a set of routines, protocols, and tools for building software applications. A programmer then puts these building blocks together. Multiple choice question. real simple syndication application programming interface network effect
application programming interface
Information (blank) is the set of ideas about how all information in a given context should be organized.
architecture
A (blank) , Incorrect Unavailable model is a plan that details how a company creates, delivers, and generates revenues. (Enter one word in the blank.)
business
What is any proprietary software licensed under exclusive legal right of the copyright holder? Multiple choice question. open system closed system open source closed source
closed source
Which three terms refer to an online version of a retail store where customers can shop at any hour? Multiple select question. eprocess etailer eshop ebusiness model eactivity estore
etailer eshop estore
Click fraud is the practice of artificially ________ traffic statistics for online advertisements. Multiple choice question. inflating hitting decreasing
inflating
What are agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together? Multiple choice question. Disintermedation Intermediaries Reintermediation Cybermediation
intermediaries
The _________ is a massive network that connects computers all over the world and allows them to communicate with one another. Multiple choice question. HTTP URL Internet
internet
A universal resource ________ is the address of a file or resource on the web such as www.apple.com. Multiple choice question. locator protocol Web shortening
locator
What is the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits—and in what order? Multiple choice question. Website ebusiness analytics Clickstream analytics Viral marketing Website traffic analytics
Clickstream analytics
What is a set of tools that supports the work of teams or groups by facilitating the sharing and flow of information? Multiple choice question. Collaboration Collective intelligence Knowledge
Collaboration
Select the four characteristics of Web 2.0. Multiple select question. Collaboration outside the organization Identifying limited market segments Adhering to taxation rules Collaboration inside the organization Content sharing through open sourcing User-contributed content
Collaboration outside the organization Collaboration inside the organization Content sharing through open sourcing User-contributed content
What is collaborating and tapping into the core knowledge of all employees, partners, and customers? Multiple choice question. Knowledge management system Reputation system Collective intelligence
Collective intelligence
What allows a business to generate commissions or referral fees when a customer visiting its website clicks a link to another merchant's website? Multiple choice question. Viral marketing Affiliate programs Cyborg anthropologist Ebusiness fraud
Affiliate programs
What is a program that runs within another application such as a website? Multiple choice question. Personalization Applet Web browser Web hosting
Applet
What allows a business to generate commissions or referral fees when a customer visiting its website clicks on a link to another merchant's website? Multiple choice question. Interactivity Associate program Click-through Viral marketing
Associate program
What refers to the wisdom of the crowd? Multiple choice question. Crowdsourcing Explicit knowledge Tacit knowledge Social media
Crowdsourcing
____________ refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Kelkoo and bank account aggregation services such as Citibank. Multiple choice question. Cybermediation Disintermediation Reintermediation
Cybermediation
What is a service that allows the owner of a domain name to maintain a simple website and provide email capacity? Multiple choice question. Domain name hosting Universal resource locator World Wide Web
Domain name hosting
What was the original term for a company operating on the Internet? Multiple choice question. C2C C2B Dot-com B2B
Dot-com
What includes all activities related to internal and external business operations such as servicing customer accounts, collaborating with partners, and exchanging real-time information? Multiple choice question. Egovernment Ebusiness Ecommerce
Ebusiness
Select the four challenges facing ebusiness. Multiple select question. Ensuring consumer protection Managing consumer trust Identifying limited market segments Adhering to taxation rules Managing podcasting and videoconferencing Building content management systems
Ensuring consumer protection Managing consumer trust Identifying limited market segments Adhering to taxation rules
_________ (one word) markup language links documents, allowing users to move from one to another simply by clicking on a hot spot or link. Multiple choice question. HTTP Hypertext URL Internet
Hypertext
What refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information? Multiple choice question. Information reach Long Tail Information richness Digital Darwinism
Information richness
What is a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. government contract? Multiple choice question. Hypertext Markup Language (HTML) Internet Corporation for Assigned Names and Numbers (ICANN) World Wide Web Consortium for Domain name hosting Domain name hosting (Web Hosting)
Internet Corporation for Assigned Names and Numbers (ICANN)
What is a web format used to publish frequently updated works, such as blogs, news headlines, audio, and video, in a standardized format? Multiple choice question. Real Simple Syndication Application programming interface Network effect
Real Simple Syndication
What occurs when steps are added to the value chain as new players find ways to add value to the business process? Multiple choice question. Intermediation Cybermediation Reintermediation Disintermedation
Reintermediation
What combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking? Multiple choice question. Search engine ranking Search engine optimization Search engine conversion
Search engine optimization
What is website software that finds other pages based on keyword matching similar to Google? Multiple choice question. Search engine Pay-per-click Pay-per-call Search engine ranking
Search engine ranking
What is content that is designed to be easy for readers to consume and to share? Multiple choice question. Collaboration content Selfie content Snackable content Blog or Web Log
Snackable content
What is the address of a file or resource on the web such as www.apple.com? Multiple choice question. Universal Resource Locator (URL) Hypertext Markup Language (HTML) Hypertext Transport Protocol (HTTP)
Universal Resource Locator (URL)
Select two reasons why ebusiness has expanded global reach. Multiple select question. Unlimited size Limited size Unlimited customers Limited customers
Unlimited size Unlimited customers
What is created and updated by many users for many users? Multiple choice question. User-contributed content Collective intelligence Knowledge management system
User-contributed content
Select two terms for content created and updated by many users for many users. Multiple select question. User-generated content User reputation content User-contributed content
User-generated content User-contributed content
What is a technique that induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message's visibility and effect? Multiple choice question. Cookie Associate program Banner ad Viral marketing
Viral marketing
What is a technique that induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message's visibility and effect? Multiple choice question. Cookie Associate program Viral marketing Banner ad
Viral marketing
Mashup editors are ________ tools. Multiple choice question. network ABCDEFG WYSIWYG TCPIP
WYSIWYG
What is a term to refer to the World Wide Web during its years of operation between 1991 and 2003? Multiple choice question. Web 3.0 Web 1.0 Web 2.0 Ebusiness
Web 1.0
_________ provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML. Multiple choice question. URL World Wide Web URL shortening Internet
World Wide Web
Mass ___________ is the ability of an organization to tailor its products or services to the customers' specifications. Multiple choice question. disintermediation personalization intermediation customization
customization
A(n) ___________ model is a plan that details how a company creates, delivers, and generates revenues on the Internet. Multiple choice question. ebusiness business data
ebusiness
The network _______ describes how products in a network increase in value to users as the number of users increases. Multiple choice question. analysis effect media
effect
Which of the following allows people to transfer documents with the same speed as the telephone and communicate with many people simultaneously, immediately, and with ease? Multiple choice question. Mcommerce A podcast A semantic message An email
An email
Select three ebusiness advantages. Multiple select question. Closing new markets Opening new markets Reducing costs Expanding global reach Increasing costs
Opening new markets Reducing costs Expanding global reach
What maps group contacts (personal and professional) identifying who knows each other and who works together? Multiple choice question. Social tagging Folksonomy Social networking analysis Asynchronous communication
Social networking analysis
What contains instructions written by a programmer specifying the actions to be performed by computer software? Multiple choice question. Open system Source code Open source
Source code
Select the three challenges of Business 2.0. Multiple select question. Global reach limitations Collaboration inside the organization Digital Darwinism Technology dependence Violations of copyright and plagiarism Information vandalism
Technology dependence Violations of copyright and plagiarism Information vandalism
What is a remote-controlled, wheeled device with a display to enable video chat and videoconferencing? Multiple choice question. Information architecture Telepresence robot Content management systems Video conference robot
Telepresence robot
What discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders? Multiple choice question. A Paradigm Shift The Innovator's Dilemma Business 2.0
The Innovator's Dilemma
Select two terms that blends videoconferencing with document sharing and allows the user to deliver a presentation over the web to a group of geographically dispersed participants. Multiple select question. Podcasting Webinar Web conferencing Taxonomy
Webinar Web conferencing
What is a locally stored URL or the address of a file or Internet page saved as a shortcut? Multiple choice question. Social bookmarking Website bookmark Social tagging Folksonomy
Website bookmark
Which of the following uses clickstream data to determine the efficiency of a site for users and operates at the server level? Multiple choice question. Associate program Clickstream analytics Website traffic analytics Website ebusiness analytics
Website traffic analytics
Which of the following uses clickstream data to determine the efficiency of a website for the users and operates at the server level? Multiple choice question. A click-through Website traffic analytics A banner ad Website ebusiness analytics
Website traffic analytics
Select three Business 2.0 communication and collaboration tools. Multiple select question. Email Wiki Blog Podcasting Mashup
Wiki Blog Mashup
Social networking _________ maps group contacts (personal and professional) identifying who knows each other and who works together. Multiple choice question. content communication analysis
analysis
