Chapter 3

18. As unsubstantiated green claims increased in number and scope, the FTC developed the _____ to help alleviate concern over the potential for marketers to mislead consumers.

C. Green Guides

6. Which of the following is an emerging American value?

C. admiring nature

16. Which of the following is NOT generally involved in green marketing?

C. pricing products lower than the competition

1. Which of the following is one of the defining characteristics of American society?

Collectivism

5. Which of the following is true regarding changes in American cultural values?

D. There is substantial variance in values across individuals and groups.

9. While women are vital members of the workforce in the U.S., they are still considered the primary care givers of children in a family. This represents women's _____ in American society.

D. gender role

8. Alissa and her family decided that it was just too much strain on them for Alissa to work outside the home. Even though she was a successful business person and they enjoyed the good things in life, her family made a conscious decision to reduce their reliance on consumption and material possessions. This behavior has been termed _____.

D. voluntary simplicity

19. The gay market has been estimated to comprise _____ percent of the adult U.S. population.

7

11. Which is NOT a reason Americans work long hours?

A. because minimum wage is higher the more hours worked

13. Which term is used to refer to the application of marketing principles and tactics to advance a cause such as a charity, an ideology, or an activity?

A. cause marketing B. social marketing D. A and B

15. Marketers have responded to Americans' increasing concern for the environment with an approach called _____.

A. green marketing

2. Individualism affects which of the following?

A. incentive systems for salespeople B. advertising themes C. product design D. customer complaining behavior

12. Those who work in such professions as architecture, science, engineering, health care, and business who generate new ideas and technologies for a living or engage in complex problem solving are referred to as _____.

A. the creative class

7. Which of the following is a traditional American value?

A. youth B. competition C. active D. hard work

17. Turk is not concerned about the environment. He has no problem with the pollution coming from his 1965 Chevy, and he refuses to recycle. To which environmental activism segment would Turk belong?

B. Eco-Villains

4. A shift back to an emphasis on postponed gratification in American would most likely _____.

B. decrease the use of credit