Chapter 3
Target stores give one percent of a customer's purchase to a school of their choice if they use a Target Visa credit card to pay for their purchases. Target will also donate one-half percent of all other purchases made on that card. This is an example of
Cause-Related Marketing
Which segment of environmental activists is highly dismissive of environmental concerns and doesn't believe global warming exists?
Eco-Villains
While women are vital members of the workforce in the United States, they are still considered the primary care givers of the children in a family. This represents women's _________ in American society.
Gender Role
Which term is used to refer to whether a person is biologically a male or female?
Gender and Sex
The voluntary simplicity movement in America represents a shift in which value?
Material and Nonmaterial
Which of the following is a self-oriented value?
Material and Nonmaterial
Which of the following factors had a significant impact on Americans' emphasis on security?
The Depression, World War II, and the Cold War
A shift from a focus on sensual gratification to abstinence in America would most likely affect
The types of advertising themes used
Which of the following is true regarding changes in American cultural values?
There is substantial variance in values across individuals and groups.
Which of the following is not an other-oriented value?
Tradition/Change
A "trapped housewife" is generally married and stays at home, but she prefers to work and does not enjoy household chores.
True
The family unit is the basis for virtually all societies.
True
Which of the following is a challenge facing marketers who implement cause-related marketing programs?
Consumer skepticism and apathy are demonstrated.
Which index is published by the Human Rights Campaign Foundation and measures how equitably a company treats its LGBT (Lesbian, Gay, Bisexual, and Transgender) employees, customers, and investors?
Corporate Equality Index (CEI)
Those who work in such professions as architecture, science, engineering, and health care and business who generate new ideas and technologies for a living or engage in complex problem solving are referred to as
Creative Class
