Chapter 4- On-site SEO MKT350

What're the four factors in which search phrases should be based on?

(1) relevance of search intent, (2) traffic, (3) competition, and (4) current ranking.

The benefit of keyword mapping is A. to prevent keyword cannibalization in a website's SEO efforts B. All of these options C. to organize SEO efforts across the many search phrases the website is targeting D. to make sure the most appropriate webpage shows up on the SERP for every search phrase

Answer: B- All of these options

Organic search results are typically displayed: A. on page 2 B. below the paid ads C. interspersed with paid ads D. at the top of the SERP

Answer: B- below the paid ads

A company wishing to rank for local searches should first: A. change its business name to include its more important keywords B. register and verify its business with Google's My Business C. ask its customers for reviews on Yelp and other similar websites D. begin advertising on Google's ad network

Answer: B- register and verify its business with Google's My Business

"Long tail keywords" are A. search terms that produce a low conversion rate B. search terms for niche product categories C. search terms with lower volume than "fat head keywords" D. search terms done on mobile devices

Answer: C- search terms with lower volume than "fat head keywords"

If your website ranks 1, 9, 98, and 112 for four different keywords, on which keyword should your website first target SEO efforts? A. the keyword on which your site ranks #98 B. the keyword on which your site ranks #112 C. the keyword on which your site ranks #9 D. the keyword on which your site ranks #1

Answer: C- the keyword on which your site ranks #9

Why is a high bounce back rate a negative signal of a webpage's quality? A. Because search engine rankings are determined by websites' conversion rate, and a high bounce rate means a low conversion rate B. Because the search engine must load the SERP again, and this wastes the server's bandwidth. C. Because this behavior is an indicator that the website might be engaging in click fraud. D. Because this behavior indicates that the searcher did not like what they saw or find what they were looking for

Answer: D- Because this behavior indicates that the searcher did not like what they saw or find what they were looking for

Including the word 'maternity' in the alt text and file name of several images on the maternity category page of Jane.com will improve the page's relevance score for searches using the word 'maternity'. What other benefit can result from this? A. Individual product pages that sell maternity products will automatically be optimized for relevant searches. B. Other category pages in the website will be more likely to show up for searches that use the word 'maternity'. C. The website will be better organized. D. The images are more likely to show up on image searches that use 'maternity'.

Answer: D- The images are more likely to show up on image searches that use 'maternity'.

For a search engine, "relevance" refers to: A. whether a website has been visited by the searcher before B. how many pages on the website link to one another C. the traffic level of the website D. the extent to which a webpage's content matches the searcher's query

Answer: D- the extent to which a webpage's content matches the searcher's query

Even a highly relevant keyword may not be worth pursuing in your SEO if A. the keyword is often misspelled B. the keyword is synonymous with other terms C. the keyword is too long D. the keyword has no traffic

Answer: D- the keyword has no traffic

Jane.com sells clothing and accessories. They want their line of maternity clothing to show up on searches that include 'maternity'. What should the URL for the maternity category page be? A. https://maternity.jane.com/ B. https://jane.com/category5 C. https://jane.maternity.com/ D. https://jane.com/maternity

Answer: D-https://jane.com/maternity

anchor text

IS THE CLICKABLE TEXT IN A HYPERLINK

Search terms

Keywords matching the user's query will be matched in bold &draw the eye's attention to your co.'s result & increase chances of click thru

SEO

Search Engine Optimization- it refers to factors that have an effect on a Website or Web page's listing in natural search results. It is controlled by you or by coding on your page and... IT MUST BE DONE!!!!!!

On-site SEO

deals with the formatting of content on the website to maximize its chances of ranking for all desired searches.

NAP

name, address, phone number--> crucial for local search results

organic search results, which are

the links on a search engine results page (SERP) that are not paid for

While the goal of search engines is to provide good results to search queries, the goal of search engine optimization (SEO) is?

to be a result of many different search queries—and even better, to be the top result on many different searches.