chapter 4 retailing quiz
What is an advantage of shopping through the store channel? Multiple ChoiceIt allows customers to make purchases at any time of the day.It allows customer to shop from the comfort of their home.It requires that orders be placed over the Internet.It allows customers to make cash payments.It requires that customers watch a home video.
It allows customers to make cash payments.
Which is an example of showrooming? Multiple ChoiceNatalia enters a store to know more about a particular brand of guitars, then searches the Internet to find the product for a lower price.Natalia was in the market for a new car, but when she visited the dealer's showroom, she was unimpressed with the selection, so she did not buy a new car.Natalia enters a store with the intention of purchasing a music player, but instead purchases a pair of earphones from the store.Natalia, who purchases a pair of running shoes from a retailer, receives a pair of gym gloves as a complimentary gift from the store.Natalia collects information about a gaming console from a store's sales associate, and purchases the same console from the store's official website.
Natalia collects information about a gaming console from a store's sales associate, and purchases the same console from the store's official website.
When customers conduct product research on a retailer's websites but then purchase the product from a competitor, it is referred to as Multiple Choiceomnichannel retailing.social retailing.single-channel retailing.channel migration.multichannel retailing.
channel mirgration
Blank is a highly interactive retail channel in which considerable information is conveyed to customers through face-to-face discussions and demonstration.
direct selling
The majority of retail sales in the United States occur through which channel? Multiple ChoiceautomatedstorecatalogInternetmobile
internet
What is an advantage of shopping through the Internet channel? Multiple Choiceentertainment and social interactiontouch and smell of productscash paymentrisk reductionpersonalization of products and information
personalization of products and information
A multichannel retailer is one that Multiple Choiceworks with other retailers who are in the channel.is a combination of single-channel retailers.channels all assortments through stores.buys merchandise from multiple channels to sell in the stores.sells merchandise or services through more than one channel.
sells merchandise or services through more than one channel.
A customer who purchases a product through Facebook or Instagram is engaged in
social retailing
The major disadvantage of a mobile channel, compared with a computer-based Internet channel, is Multiple Choicethe lack of location-sensitivity.unwanted pop-up ads.the increased risk of identity theft.the mobile device's smaller screen.the inability to make purchases for Internet sites.
the mobile device's smaller screen.
