Chapter 5 - Consumer Behavior

________ ________ is the way that consumers, based on factors such as preferences and decisions, engage with and act in relation to brands and products.

Consumer behavior

Which step follows the purchase step in the consumer behavior process?

Evaluation

Identify the generation referenced in the following sentence. "Out of all generations, they're ... the most likely to value the possibility of receiving loyalty points when purchasing, with many being happy to advocate brands in return," writes Olivia Valentine in a GlobalWebIndex blog article.

Generation X

Which is the correct order of the listed generational groups?

Silent Generation, Baby Boomers, Generation X, Millennials

Which of the following statements is accurate?

The consumer behavior process is a series of steps and is a major part of individuals' overall consumer behavior

Which of the following is not presented in the chapter as one of the four influential factors that attract customers?

competition

True or False: Point of Sale is a step in the consumer behavior process

false

True or False: Advocacy occurs when a consumer speaks highly of the product.

true

True or False: Customer experience includes the act of purchasing a product, interactions with company representatives, online navigation of company websites, shopping inside a store, and more.

true

True or False: User experience incorporates how consumers feel about a product's responsiveness, ability and consistency in performing intended functions, and their interactions with the product.

true