Chapter 5: Consumer Markets and Buyer Behavior

______ is the first stage in the new product adoption process.

Awareness

Which of the following statements is correct regarding consumer buying decisions?

Consumers are often unaware of what influences their purchases

What are the three cultural factors that influence consumer buyer behavior?

Culture, subculture, and social class

Dissonance-reducing buying behavior would result from which of the following conditions?

high involvement and few differences between brands

What tends to be the most effective source of information when consumers make a buying decision?

personal sources

Two things can come between the intention to make a purchase and the actual​ purchase: the first is the attitudes of others and the second is​ __________.

unexpected situational factors

Which adopter category consists of opinion leaders who adopt new ideas early but​ carefully?

Early adopters

Which of the following statements regarding habitual buying behavior is correct?

In these type of purchases marketers often use price and sales promotion as incentives for purchases

Which of the following correctly defines the consumer market?

Individuals and households that buy goods and services for personal consumption

Which of the five characteristics identified in the text has an inverse relationship with an​ innovation's rate of​ adoption? As this characteristic​ increases, the rate of adoption is slower.

Complexity

Which of the following statements regarding the buyer decision process is correct?

Consumers may, in some situations, skip steps in the buyer decision process?

Which of the following statements is correct regarding the influence of personal factors on buyer behavior?

Consumers tend to buy brands whose personality matches their own

What is the correct order of the five stages in the buyer decision process?

Need recognition, information search, evaluation of alternatives, the purchase decision, and post purchase behavior

Which of the following is a personal factor that influences a consumer's buyer behavior?

Occupation

When consumers engage in ______ buying behavior they go through a learning process, so it is important that marketers understand information gathering and evaluation behavior

complex

What are the four general characteristics that influence consumer purchases?

cultural characteristics, social characteristics, personal characteristics, and psychological characteristics

According to the text, what is the most basic cause of a person's wants and behaviors?

culture

People can be classified into adopter categories. Which two categories are the first to adopt a new product​ idea?

innovators and early adopters

What are the four major psychological factors that influence consumer buyer behavior?

motivation, perception, learning, and beliefs and attitudes

Which of the following statements regarding American subcultural groups is correct?

Asian Americans are the most affluent U.S demographic segment

Which of the following correctly identifies the social factors that influence consumer buyer behavior?

Small groups, social networks, family, and social roles and status

According to the simple model of buyer behavior, what is in a buyer's black box?

The buyer's characteristics and the buyer's decision process

What determines if a buyer is satisfied or dissatisfied with a purchase?

The relationship between consumer expectations and perceived product performance

What is the correct order of the five stages of the new product adoption process?

awareness, interest, evaluation, trial, adoption

A purse company's ads feature the cast of a popular reality show. Product sales increase significantly among the fans. From the fans' viewpoint, the cast is a(n) __________.

reference group