chapter 5

according to the theory of planned behavior, what type of process preceded the decision to engage in a particular behavior

a rational process

if, as arkes and tetlock have speculated jessie jackson were "fail" an IAT that asks about his attitudes towards blacks. it is because

although he does not endorse negative stereotypes of african americans in the culture, he has good knowledge of those stereotypes

what is true of a persuasive communicator

an attractive communicator is more persuasive than an unattractive communicator

marshall wants to pledge to a frat. he may well ______ in public, believing active member decision makers will hear of his views. he is in private _____ to express those same views

badmouth other frats; unlikely

according to the elaboration likelihood and the heuristic systematic models of persuasion the two key factors that will determine whether we engage in effortful/effortless processing of information are ones ___

capacity to process information and level of motivation

upon learning that soda sales are in decline, ABC Fizz (soda manufacture) uses new advertising tactic. in new add company shows images of 30-34 y/o with soda and apple products. sales increase. this is an example of ___ conditioning

classical

sherif attends a conference focused on evolutionary psychology. when listening to the lecture it specified on how inherit impulses underlie many of our day to day behavior. what is an example of an heuristic processing the sherif might experience

decides to trust the speaker because he's an expert

students entering college who had social networks w more ____ attitudes toward affirmative action exhibited ___ change over the following two months

diverse; more

what can contribute to a person showing attitudinal change when confronted with a counter-attitudinal message

ego-depletion

a CEO of a midwestern company gave a press briefing and espoused some fairly restrictive regulations aimed at reducing carbon emissions and water pollution. his excellent credibility was due to the fact that

he is a ceo of a chemical company

patty is a politician running for office. at the town meeting she claims that she's always fought and will continue to for the LGBT community. someone who doesn't support her said that she only began to support it because a majority of us legalized same sex marriage. this person is trying to generate feelings of

hypocrisy

smaller rewards lead to greater attitudinal change due to the ___ effect

less leads to more

we hold values similar to, and identify with

members of our reference group

according to the theory of planned behavior, our behavioral intentions are determined in part by our perceptions of whether others will approve/disapprove of the behavior, our perceptions of our ability to perform the behavior and ___

our attitudes toward a particular behavior

ellen works at a think tank in DC. she is a progressive liberal and most of her colleagues are around her age and from similar backgrounds. she makes the assumption that they are too, even though a large percentage of them don't identify as such. ellen has fallen susceptible to

pluralistic ignorance

assume you have negative stereotypes of frats/sororities and view them as stuck up. given an IAT w photos labeled "frat member" or "independent" and paired with the word bad or good. your responses to frat member/bad combination would likely be _____ than to independent/bad combination

quicker

one study employing the IAT suggests that the gender gap in wages may be linked to implicit attitudes. which supports this idea

reaction times are faster for associations between men and wealth

what best illustrates a situation where there is a gap between our attitudes and behavior

roz tells her new bf she can't wait to see the new james bond movie even though she doesn't want to see it

irene considers herself an environmentalist. one day her husband came home with a new gasoline powered mower. she likes it but makes her feel uneasy so she reminds herself of all the good environmental work she has done. she is engaging in ___

self-affirmation

a film studio pairs with a brewery and exclusively includes scenes of people drinking this beer or the beer is standing in the background of scenes throughout many of its summer blockbusters. sales skyrocketed. increase of sales is likely due to ___ conditioning

subliminal

having not met any members of a new social group, you hear a person sharing negative views of that group. your attitude toward the new group would not be likely influenced by hearing this message if

the person expressing this attitude is someone you dislike and see yourself as dissimilar to yourself