Chapter 5 Quiz

What is the buyer behavior process? A The detailed thoughts of consumers during purchase B The stages that consumers go through when deciding to purchase and consume a product C When a consumer recognizes a need D The strategic process of a brand to convince consumer to make purchase

B

Which of these is NOT a reaction hoped for by a marketer? A The entire experience would cause the customers to repurchase in the future B The customer forgets about the product C The product or service exceeds customer expectations D The customers will tell others about the product through positive word out of mouth

B

Which of these is correct about a low involvement purchase? A The buyer goes through all the stages of the buyer behavior process B The decision isn't risky C It is a seldom purchase D The purchase is expensive

B

What is top of mind awareness? A The brands consumers already know B The most recent interaction a consumer had with a brand C The brands a consumer first recalls from memory D The last brand that comes into a consumer's mind

C

What is a trigger in the environment that signals a need? A Esteem needs B Need recognition C Internal cue D External cue

D

Which one of these is not included in Maslow's Hierarchy of Needs? A Esteem needs B Safety needs C Self-actualization needs D Interactive needs

D

What are the product attributes that are important to consumers called? A Evaluative criteria B Consideration set C Alternative consideration D Significant qualities

A

True or False: Routine purchases are an example of high-involvement purchases.

FALSE

True or False: The buying process can be much shorter for B2B purchases.

FALSE

True or False: Consumption can be either actual physical consumption or consuming a service.

TRUE