Chapter 6

What is a podcast?

A recorded audio or video file distributed online.

Which of the following statements best describes a user generated content you (UGC)site?

A user generated content (UGC) site, is a site where users rather then website owners contribute most or all of the content.

Microblog

An online journal in which messages are sharply restricted to specific character counts

What is a blog?

An online journal.

A social network is ________.

An online service that enables individuals or organizational members to form connections and share information.

Which of the following forms of electronic media is the best way to keep geographically dispersed project teams up-to-date?

Blog

_____________ is a measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.

Brand socialization.

Which electronic media compositional mow do people use one instant messaging?

Conversations.

Creating concise, specific, and informative headlines, riding informally, and being transparent and honest are examples of ___________.

Creating content for social media

Creating concise, specific, and informative headlines, writing informal, and being transparent and honest are examples of ___________.

Creating content for social media.

What is a brand community?

It is a group that forms around a specific product rather than for for a wide variety of personal and professional needs.

What is brands socialization?

It is a measure of how effectively a company engages with its various online stakeholders in a mutually beneficial exchange of information.

For which of the following reasons has email remained a dominant communication tool, despite the rise in use of nowhere, alternative media options for message delivery?

It is a widely available medium for written messages with which users are comfortable.

What is social media?

It is electronic media that empowers stakeholders as participants in the communication process by allowing them to share, revise, respond to, or contribute new content.

An example of a content curation site is _________.

Pintrest

The benefits of text messaging include _________.

Rapid response to urgent messages, lower cost than phone calls and email, to mimic conversation more closely than email, ready availability of receivers cell phones, and it rarely gets misused as a one-to-many broadcast method as often as email does.

_____________ is electronic media that empowers stakeholders as participants in the communication process by allowing them to share, revise, respond to, or contribute new content.

Social media.

A(n) __________ is an online service that enables individuals or organizational members to form connections and share information.

Social network

Which of the following is an important element to writing a successful blog or microblog?

Successful business blogs are written by individuals and exhibit their personal style.

___________ makes material in a blog easier for the audience to find.

Tagging

Which of the following is a condition for creating a podcast and channel

The Podcasts has a consistent theme

Which of the following is a condition for creating a broadcasting channel?

The Podcasts has a consistent theme.

A _______ is a site where users rather than website owners contribute most or all of the content.

User-generated content site.

Which of the following is true of creating successful content for social media?

You should create concise, specific, and informative headlines.