Chapter 6 Quiz

The​ Ritz-Carlton has carefully created a strong and distinctive differentiation​ strategy, which is supported by everything the company​ says, is, and does. Which type of differentiation is​ this? A. Channel differentiation B. People differentiation C. Services differentiation D. Product differentiation E. Image differentiation

e

​Kidcomp, an American​ computer-manufacturing firm, targets children younger than age 10 by providing free games and applications. The​ firm's marketing approach is reflective of​ ________ segmentation. A. gender B. geographic C. lifestyle D. income E. age and​ life-cycle

e

Which of the following describes the process of dividing markets into groups based on​ consumers' knowledge,​ attitudes, uses, or​ responses? A. Psychographic segmentation B. Behavioral segmentation C. Geographic segmentation D. Demographic segmentation E. Economic segmentation

b

The type of segment characteristic in which the​ size, purchasing​ power, and profiles of the segments can be quantified is known as​ _______________________ A. actionable B. differentiable C. measurable D. accessible E. substantial

c

The marketing manager at Only Organic Delicatessen targets customers who are focused on​ organic, healthy food choices but who still want to dine out. The restaurant chain offers a wide variety of​ organic, low-fat, locally raised produce and foods. Only​ Organic's approach is best referred to as​ ________ segmentation. A. user status B. age and​ life-cycle C. geographic D. benefit E. psychographic

e

The website leftyslefthand.com markets products to​ left-handed consumers only. Which targeting strategy does this​ represent? A. Segmented marketing B. Micromarketing C. Undifferentiated marketing D. Differentiated marketing E. Concentrated marketing

e

Which of the following describes the process of arranging for a market offering to occupy a​ clear, distinctive, and desirable place relative to competing products in the minds of target​ consumers? A. Market targeting B. Mass marketing C. Market segmentation D. Differentiation E. Positioning

e

Which of the following would make a segment less attractive to​ enter? A. A lack of aggressive competitors B. Suppliers with weak bargaining power C. Buyers with weak bargaining power D. Very few substitute products E. New entrants finding it easy to enter the segment

e

A manufacturer of​ half-ton pickup trucks creates a positioning map for the U.S.​ half-ton pickup market. The position of each circle on the map indicates the​ brand's perceived positioning on two​ dimensions: price and orientation​ (economy versus​ performance). The size of each circle indicates the​ brand's relative market share. This is an example of a​ ________________. A. perceptual positioning map B. competitively positioned map C. target segment map D. competitive map E. psychographic map

a

Which of the following is a variable used to segment business buyers that is not used to segment consumer​ buyers? A. Operating characteristics B. Psychographics C. Personal characteristics D. Situational factors E. Purchasing approaches

a

H2Coast, an automobile​ manufacturer, produces​ fuel-efficient hybrid vehicles that are targeted toward​ high-end exotic-vehicle collectors with ample leisure time. H2Coast most likely segments the consumer market based on​ ________ variables. A. universal B. geographic C. psychographic D. demographic E. behavioral

c

Heeltoe, a boutique that caters to the footwear needs of​ women, manufactures two different lines of footwear based on the purchasing power of its customers. One product line caters to the needs of​ affluent, middle-aged​ women, and the other line targets younger professionals and homemakers. Heeltoe most likely segments the consumer market based on​ ________ variables. A. psychographic B. behavioral C. universal D. geographic E. demographic

e

Munoz Specialty Foods groups its customers by regions in the United​ States, such as​ Midwest, Northeast, and Southwest. For each​ region, Munoz creates a different set of advertisements and promotions. On which of the following segmentation variables does the firm divide its​ market? A. Benefits sought B. Demographic C. Personality D. Behavioral E. Geographic

e

Amazon is now promising​ same-day pick-up of goods as well as local secure​ pick-up points. What point of differentiation is​ this? A. Channel differentiation B. Product differentiation C. Services differentiation D. Image differentiation E. People differentiation

c

Mi Rancho Supermarkets is a chain grocer that locates stores in neighborhoods with large Hispanic populations. Their stores carry a greater selection of Hispanic and Latin foods. The type of marketing that Mi Rancho uses is an example of​ ________. A. micromarketing B. undifferentiated marketing C. differentiated marketing D. concentrated marketing E. target marketing

a

At one​ time, Miller Beer was known as the​ "champagne of bottled​ beer." It was targeted at an elite class of customers.​ Later, to increase​ sales, Miller was repositioned to attract members of the working middle class. What is this segmentation method​ called? A. Benefit B. Psychographic C. User status D. Usage rate E. Behavior

b

Dividing a market into smaller segments of buyers with distinct needs or behaviors that might require separate marketing strategies is known as​ ______________________. A. differentiation B. market segmenting C. market targeting D. positioning E. mass marketing

b

The type of segmentation that forms segments of consumers who have similar needs and buying behaviors even though they are located in different countries is known as​ _________. A. behavioral segmentation B. intermarket segmentation C. lifestyle segmentation D. geographic segmentation E. demographic segmentation

b

When marketers aggressively promote only one benefit to the target​ market, the benefit promoted is known as the product or​ service's _____________________. A. unique benefit proposition B. unique selling proposition C. unique product proposition D. unique difference proposition E. unique position proposition

b

Dividing buyers into groups based on social​ class, lifestyle, or personality characteristics is called​ ________ segmentation. A. age and​ life-cycle B. geographic C. user status D. psychographic E. behavioral

d

Socially responsible target marketing would classify which of the following as an especially vulnerable target market for harmful or controversial​ products? A. Baby boomers B. Wealthy consumers C. Females D. Children E. Single households

d

When Subaru of America allows Outback buyers to customize cars to meet their exact needs and​ preferences, it is practicing which type of​ marketing? A. Undifferentiated marketing B. Differentiated marketing C. Segmented marketing D. Micromarketing E. Concentrated marketing

d

​__________________ segments are those segments that are conceptually distinguishable and respond differently to different marketing mix elements and programs. A. Actionable B. Accessible C. Measurable D. Differentiable E. Substantial

d

Firms that manufacture seasonal products target their consumers primarily through​ ________ segmentation. A. occasion B. demographic C. age and​ life-cycle D. income E. psychographic

a

If competitors cannot easily copy the benefit a company chooses to​ promote, that benefit is said to be​ _________. A. preemptive B. superior C. distinctive D. profitable E. affordable

a