Chapter 7: E-commerce

2) _____ is the use of information systems, technologies, and computer networks by individuals and organizations to carry out transactions in order to create or support the creation of business value a) E-commerce b) M-commerce c) E-Business d) M-Business e) None of the above

A

20) __________ is a type of e-commerce business model that brings together buyers and sellers for a fee. a) Brokerage b) Advertising c) Affiliate d) Subscription e) Infomediary

A

22) The quality and quantity of information about products and services of interest to buyers has increased. This defines: a) information density b) personalization c) niche markets d) perfect market e) none of the above

A

3) Online equivalent of the retail store as well as other services describes which e-commerce transaction? a) Business-to-consumer (B2C) b) Business-to-business (B2B) c) Business-to-government (B2G) d) Consumer-to-government (C2G) e) Consumer-to-consumer (C2C)

A

15) All of the following are an example of a physical good, except: a) DVD b) iTunes Song c) Comic Book d) MP3 Player e) iPhone

B

18) A business _____ defines how a company will meet the needs of its customers while making a profit. a) operation b) model c) division d) centre

B

23) A marketing message that a business customizes for each potential customer's interests, based on his or her searching, browsing, and buying habits is known as: a) information density b) personalization c) niche markets d) perfect markets e) none of the above

B

25) The ability to create custom product or services on-demand is referred to as: a) mass personalization b) mass customization c) individuality d) uniqueness e) none of the above

B

4) Electronic exchanges between companies for the Worldwide Retail Exchange describes which e-commerce transaction? a) Business-to-consumer (B2C) b) Business-to-business (B2B) c) Business-to-government (B2G) d) Consumer-to-government (C2G) e) Consumer-to-consumer (C2C)

B

10) A/An ______ web site facilitates sales between third parties. a) advertising b) affiliate c) brokerage d) marketing e) exchange

C

11) ___________ is an e-commerce business model where websites are paid a fee when purchases come through them. a) Brokerage b) Advertising c) Affiliate d) Subscription e) Intermediary

C

13) The internet also brought along the forces of _____ as a way for manufacturers such as Dell and others, to directly solicit orders from consumers and deliver products directly, rather than relying on a global network of wholesalers and distributes/dealers as a way of bringing products to the market: a) customization b) personalization c) build to order d) individualized e) none of the above

C

14) Buying a new pair of jeans at http://www.thegap.com is an example of which kind of e-commerce transaction: a) B2B (business-to-business) b) C2C (consumer-to-consumer) c) B2C (business-to-consumer) d) B2G (business-to-government) e) None of the above

C

17) _______ products include anything that actually requires an actual shipment of the item. a) virtual b) digital c) physical d) all of the above e) none of the above

C

5) Online sales to government agencies, as well as electronic payment of taxes describes which e-commerce transaction? a) Business-to-consumer (B2C) b) Business-to-business (B2B) c) Business-to-government (B2G) d) Consumer-to-government (C2G) e) Consumer-to-consumer (C2C)

C

9) Selling upgrades to a premium subscription service by first offering a free service with more limited capacity or capability demonstrates the: a) premium model b) free-to-buy model c) freemium model d) rent-to-own model e) none of the above

C

12) All organizations must have a/an: a) strategic model b) planning model c) analytic model d) business model e) decision model

D

16) Which of the following is an example of an e-commerce business model? a) Brokerage b) Advertising c) Merchant d) All of the Above e) None of the above

D

21) The ability of the consumer to move from thought to action creates new opportunities for businesses to operate at lower costs by easing the burden of the supply chain electronically. This is referred to as: a) Seamless transactions b) Information density c) Cost per Click (CPC) d) Frictionless transactions e) None of the above

D

24) Going to another seller means that a company will have to retrain their staff to use a new application. This type of cost would be an example of: a) training costs b) educational costs c) employee costs d) switching costs e) none of the above

D

6) Electronic payment of taxes as well as purchase of various types of licences describes which e-commerce transaction? a) Business-to-consumer (B2C) b) Business-to-business (B2B) c) Business-to-government (B2G) d) Consumer-to-government (C2G) e) Consumer-to-consumer (C2C)

D

1) According to Arti Davda what is good on-the-job advice? a) The better way is to do things differently b) The better way is to things the same c) The better way to do things is with others d) The better way to do things is alone e) The better way is to find a mentor

E

19) Which of the following is NOT a type of e-commerce transaction? a) B2C b) B2B c) C2C d) B2G e) G2P

E

7) Use of online auctions like eBay and similar other sites describes which e-commerce transaction? a) Business-to-consumer (B2C) b) Business-to-business (B2B) c) Business-to-government (B2G) d) Consumer-to-government (C2G) e) Consumer-to-consumer (C2C)

E

8) We can divide such products into two primary categories. What are they? a) static and physical b) digital and analog c) dynamic and static d) digital and dynamic e) physical and digital

E