Chapter 8 Practice Quiz

In terms of validity, surveys should have:

A) content validity. B) face validity. C) construct validity.

Surveys can be:

A) self-administered in writing without a researcher present. B) administered by an interviewer over the phone. C) administered by an interviewer in person. D) completed over the Web or email

Closed questions are most effectively used when:

all potential responses are known in advance

Likert-type scales:

assign numerical values to each response choice.

Using existing questionnaires and surveys:

is preferred because these questionnaires and surveys have undergone extensive testing and refinement.

If you must write your own questionnaire or survey, a good survey item is one that:

is straightforward

Internal reliability is the degree to which:

multiple items are consistent in measuring a construct or subconstruct on a questionnaire or survey

An open question:

provides data from the respondent's point of view

Response rate is the:

return rate.

A social desirability response is:

the answer the participant believes the interviewer or researcher is seeking