Chapter 9 MIS
Partner relationship management
BlueBerry Inc. is a candy manufacturing company in New York City. The company sells its products to its customers through distributors and retailers. Which of the following comprehensive CRM packages will best assist the company in enhancing its collaboration with the distributors and retailers?
The company changing the way it works to conform to the business processes defined by the software
Blueberry Inc. is a candy making company in Texas. The company's IT department implemented new SAP ERP enterprise software within the company. Which of the following will best support the company in reaping maximum benefits from the new enterprise software?
Supply chain execution systems manage the flow of products through distribution centers and warehouses to ensure that products are delivered to the right locations in the most efficient manner.
Which of the following best describes supply chain execution systems?
Enterprise applications require not only deep-seated technological changes but also fundamental changes to the way the business operates.
Kmart had trouble getting products to store shelves when it first implemented i2 Technologies supply chain management software. The i2 software did not work well with Kmart's promotion-driven business model, which created sharp downward spikes in demand for products. The scenario illustrates which of the following?
Employee relationship management systems
Which of the following is not considered a next-generation enterprise application?
Supply chain management (SCM) systems automate the flow of information among members of the supply chain so they can use it to make better decisions about when and how much to purchase, produce, or ship.
Which of the following statements about supply chain management systems is true?
Enterprise applications require not only deep-seated technological changes but also fundamental changes to the way the business operates.
Which of the following statements about the implementation of enterprise applications is true?
It helps find ways to increase accurate on-time shipments of the company.
Which of the following statements about the implementation of enterprise applications is true?
operational CRM
With regard to the primary components of a comprehensive CRM, a system for automating fundamental business processes like marketing, sales, and support for interacting with the customer is called __________
Employee relationship management
__________ deals with employee issues that are closely related to CRM, such as setting objectives, employee performance management, performance-based compensation, and employee training.
Reduced direct-marketing costs
Which of the following is true of the effects of customer relationship management systems on organizations?
An increase in customer satisfaction
Matrix Inc. is a software company in California. The company recently set up an enterprise system to support its business activities. Which of the following would typically be a consequence of the company setting up an enterprise system?
The bullwhip effect
__________ is a phenomenon in which information about the demand for a product gets distorted as it passes from one entity to the next across the supply chain.
It provides a central information repository common to all corporate users.
Which of the following statements is true of an enterprise system?
pull-based
In a(n) __________ supply chain model, actual customer orders or purchases trigger events in the supply chain. Transactions produce and deliver only what customers have ordered and move up the supply chain from retailers to distributors to manufacturers and eventually to suppliers.
business intelligence tools
In enterprise applications, tools for flexible reporting, ad hoc analysis, interactive dashboards, what-if scenario analysis, and data visualization are a part of __________.
A system for automating fundamental business processes like marketing, sales, and support for interacting with the customer
Which of the following best describes operational CRM?
Social CRM are tools enabling a business to link customer conversations, data, and relationships from social networking sites to CRM processes.
Which of the following best describes social CRM?
Supply chain planning systems enable the firm to model its existing supply chain, generate demand forecasts for products, and develop optimal sourcing and manufacturing plans.
Which of the following best describes supply chain planning systems?
Touch point
Which of the following is a method of interaction with the customer, such as telephone, email, customer service desk, conventional mail, Facebook, Twitter, Web site, wireless device, or retail store?
t helps find ways to increase accurate on-time shipments of the company.
Which of the following statements about a company using an enterprise system is true?
Internet technology facilitates the management of global supply chains by providing the connectivity for organizations in different countries to share supply chain information.
Which of the following statements about supply chain management systems is true?
When a new enterprise application is implemented, employees can expect continuity in their job functions and responsibilities.
Which of the following statements about the implementation of enterprise applications is true?
Enterprise applications involve complex pieces of software that are very expensive to purchase and implement.
Which of the following statements about the time and cost of implementing enterprise applications is true?
It is the features and modules that an enterprise system comes with out of the box
Which of the following statements best describes a vanilla version of an enterprise system?
