Chapter 9 Quiz
Above everything, new product development must be ________ centered, which focuses on finding new ways to solve problems and create more satisfying experiences. A. customer B. profit C. market share D. research and design (R&D) E. scientifically
A. customer
The major purpose of test marketing is to provide management with the information needed to make a final decision about ________. A. whether to launch the new product B. which market to compete in C. how to compete in the market D. how long to compete in the market E. how to develop a marketing strategy
A. whether to launch the new product
Some PLCs are short and some endure a long time. The PLC for a product class, such as a kilt like the Scottish tartan skirt, lasts for several centuries and is a basic, distinctive mode of expression. The kilt is best described as a(n) ________. A. fashion B. style C. fad D. classic brand E. innovation
B. style
International product and services marketers face special challenges. First, the firm must figure out what products and services to introduce and in which countries. What is the second issue the firm must address? A. Which countries do not have laws as strict as the United States B. How to price the products to capture unrealistic profits C. How much to standardize or adapt their products and services D. How to standardize tastes and preferences around the world E. Which countries are financially risky countries
C. How much to standardize or adapt their products and services
Under a team-based new product development approach, ________. A. a single departmental team works to complete different stages of the process before passing the new product along to the next department and stage B. a bottleneck at one phase can seriously delay an entire project C. company departments work closely together in cross-functional teams D. the organizational tension and confusion is less than under the sequential approach E. the new product passes from one department to another before finalizing
C. company departments work closely together in cross-functional teams
Product improvements, product modifications, and original products can all be classified as ________. A. test products B. prototypes C. new products D. product extensions E. blueprints
C. new products
Which of the following statements characterizes the introduction stage of the PLC? A. The product achieves acceptance by most potential buyers. B. There are increased marketing outlays. C. The company incurs minimal expenses. D. Profits are nonexistent. E. Promotional expenditures are zero.
D. Profits are nonexistent.
If the purpose of idea generation is to create a large number of ideas, what are all the succeeding steps in the new product development process designed to do? A. Multiply the number of new product ideas the firm has. B. Source ideas externally. C. Develop a crowdsourcing program. D. Reduce the number of generated ideas. E. Source ideas internally.
D. Reduce the number of generated ideas.
A style is best defined as a ________. A. currently popular trend in retail goods B. popular consumer taste at a given time C. temporary period of unusually high sales D. short-term component of the marketing mix E. basic and distinctive mode of expression
E. basic and distinctive mode of expression
Most products in the marketplace are in the ________ stage of the product life cycle. A. growth B. development C. introduction D. decline E. maturity
E. maturity
