Chapter Quiz 10

Channels often involve​ long-term commitments, and companies have many alternatives. What type of criteria should be used if the company wants to keep the channel flexible so that it can respond to environmental​ changes? A. Adaptability criteria B. Control criteria C. Sales criteria D. Investment criteria E. Profitability criteria

A. Adaptability criteria

Which of the following represents a new trend in logistics to save​ costs, increase​ efficiencies, and gain faster and more effective access to global​ markets? A. Outsourcing logistics functions B. RFID and barcode tracking C. Electronic data exchange D. Vendor managed inventory E. Just-in-time logistics

A. Outsourcing logistics functions

Which of the following indicates the length of a​ channel? A. The number of intermediary levels in the channel B. The number of retailers in the channel C. The number of producers in the channel D. The number of final consumers in the channel E. The number of wholesalers in the channel

A. The number of intermediary levels in the channel

Companies today see channel members as​ ______________ and practice strong partner relationship management. A. first-line partners B. consumer advertising C. discount pricing D. B2B selling E. trade promotions

A. first-line partners

Marketing logistics addresses not only outbound logistics but also inbound logistics and reverse​ logistics, which means it​ ____________________________. A. involves the entire supply chain management B. focuses on​ just-in-time inventory management C. is the solution for managing costs and customer satisfaction D. it is the centerpiece for quicker times to market and enhanced cost reductions E. enables​ producers, manufacturers, and distribution to maximize cost savings

A. involves the entire supply chain management

Companies such as Breitling watches and Pandora charm bracelets use which of the following types of distribution​ strategy? A. Selective B. Exclusive C. Intensive D. Direct E. Franchise

B. Exclusive

Which of the following is a reason that producers use marketing channels and channel​ intermediaries? A. Using marketing channels allows producers to retain control over how and to whom they sell their products. B. Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers. C. The reduced costs of using channel intermediaries offsets the inefficiencies of marketing channels. D. Marketing channel decisions only require a​ short-term commitment. E. Using channel intermediaries increases the number of contacts with customers.

B. Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.

​_______________________ entails managing upstream and downstream​ value-added flows of​ materials, final​ goods, and related information among​ suppliers, the​ company, resellers, and final consumers. A. Wholesaling B. Supply chain management C. Business distribution management D. Reseller networks E. Distribution networks management

B. Supply chain management

A(n) _____ consists of​ producers, wholesalers, and retailers acting as a unified system. A. distribution center B. vertical marketing system C. conventional distribution channel D. administered vertical marketing system E. channel level

B. vertical marketing system

Which of the following describes layers of intermediaries performing some of the work to bring the product and its ownership closer to the final​ buyer? A. Marketing channels B. Supply chains C. Channel levels D. Networking contacts E. Value delivery networks

C. Channel levels

Producers of a strong brand sometimes sell it to dealers only if the dealers will take some or all of the rest of its line. This is known as​ full-line forcing. Which of the following statements is true regarding​ full-line forcing? A. It is only illegal in Europe. B. It is only legal in New​ York, California, and Texas. C. It may or may not be legal. D. It is always legal. E. It is always illegal.

C. It may or may not be legal.

_____________________ software systems enable companies to coordinate their​ whole-channel marketing efforts. A. Channel management B. Customer relationship management C. Partner relationship management D. Logistics E. Distribution

C. Partner relationship management

Sherwin-Williams sells its paint and other branded products exclusively through​ company-owned retail stores.​ Sherwin-Williams has established​ a(n) _________. A. contractual VMS B. administered VMS C. corporate VMS D. vertical marketing system E. conventional distribution channel

C. corporate VMS

When setting marketing channel​ objectives, companies should state the objective in terms of​ ______. A. exclusive distribution arrangements B. expected profitability C. targeted levels of customer service D. competitors' objectives E. the length of the channel

C. targeted levels of customer service

​________________________ is the first step in marketing channel design. A. Evaluating major channel alternatives B. Setting channel objectives C. Identifying the types of intermediaries to use D. Analyzing consumer needs E. Identifying the number of intermediaries to use

D. Analyzing consumer needs

In which of the following is vertical​ conflict, conflict between different levels of the same​ channel, common? A. Supplier channels B. Wholesalers C. Independent retailers D. Franchise organizations E. Channel intermediaries

D. Franchise organizations

Which of the following recognizes that improved logistics mandates teamwork across the company and the entire supply​ chain? A. Reverse logistics management B. Just-in-time logistics management C. Logistics information management D. Integrated supply chain management E. Electronic data exchange

D. Integrated supply chain management

Many vital and key functions are performed by marketing channels. Of the​ following, which is NOT one of those key​ functions? A. Fulfillment of completed transactions B. Completion of transactions C. Physical distribution D. Manufacturing and assembly E. Distribution of persuasive communications

D. Manufacturing and assembly

Of the​ following, which most closely describes the method by which companies engage and create benefits for their​ customers? A. Customer relationship management B. Channel level C. Marketing channel D. Value delivery network E. Supply chain

D. Value delivery network

_______________________ is an example of horizontal channel conflict. A. A retailer complaining about a​ producer's pricing B. A consumer complaining to a producer about the quality of a product C. A consumer complaining to a retailer about the service he received D. A retailer complaining about receiving damaged goods from a wholesaler E. A Subaru dealer complaining that another Subaru dealer is advertising in its territory

E. A Subaru dealer complaining that another Subaru dealer is advertising in its territory

Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this​ represent? A. Contractual VMS B. Manufacturer-sponsored retailer franchise system C. Conventional distribution channel D. Corporate VMS E. Administered VMS

E. Administered VMS

The goal of logistics is to provide a targeted level of service at the least or lowest possible cost. To achieve this​ goal, which of the following are logistical functional​ areas? A. Inventory​ management, transportation,​ shipping, and warehousing B. Warehousing, inventory​ management, transportation, and retailing C. Warehousing, inventory​ management, retailing, and logistics information management D. Retailing, inventory​ management, transportation, and logistics information management E. Warehousing, inventory​ management, transportation, and logistics information management

E. Warehousing, inventory​ management, transportation, and logistics information management

One of the primary advantages of marketing logistics is​ __________________. A. being the solution for maximizing costs and customer satisfaction B. maximizing​ inbound, outbound, and reverse logistics C. improved customer satisfaction and faster time to market D. cost savings in inventory management E. potentially high cost savings and improved customer satisfaction

E. potentially high cost savings and improved customer satisfaction

When the company has defined its channel​ objectives, it should next identify its major channel alternatives in terms of the types of​ intermediaries, the number of​ intermediaries, and​ __________________. A. whether to use intensive or exclusive distribution B. economic criteria C. the profitability of the channel D. consumer needs E. the responsibilities of channel members

E. the responsibilities of channel members