CIS CH4
Which of the following allows customers to scan bar codes with their mobile phones to learn more about a product?
QR codes
The purpose of a __________ is to help prevent counterfeiting by making it possible to trace illegal copies of digital media to the original purchaser.
digital watermark
In the __________ pricing model, the firm running the advertisement pays only when a web surfer actually clicks on the advertisement.
pay-per-click
The exit rate is __________.
the percentage of visitors who leave a website after viewing a particular page
A service provided on a mobile device that provides the ability to see another person's location is called the __________ location-based service.
tracking
Match the following GPS service with the coordinating example: 1. The ability to see another person's location 2. The ability to give route directions from one point to another 3. Determining the basic geographic position of the cell phone 4. Capturing specific locations to be viewed on the phone
1. Tracking 2. Navigation 3. Location 4. Mapping
Which of the following is an example of a well-known online retailer that uses a click-only business strategy?
Amazon
Which of the following is an example of business-to-business electronic commerce?
Blueberrypie4u.com selling pastries, candies, and chocolate bars to supermarkets
Which of the following is an example of government-to-business electronic commerce?
Businesses buying seized and surplus government equipment in online forward auctions
eBay is an example of which type of e-commerce site?
C2C
Which of the following best describes the long tail model?
Catering to niche markets in addition to (or instead of) purely selling mainstream products
__________ are virtual currencies that are not issued by any central bank and use encryption technologies to secure transactions and to generate new units of the currency.
Cryptocurrencies
Which of the following is NOT an advantage of e-tailing over traditional brick-and-mortar retailing?
Customers find it more comfortable to shop and easier to return unwanted items.
Which of the following is an example of business-to-consumer electronic commerce?
DivaLikeYou.com selling women's clothing, shoes, and fashion jewelry to individual customers
Which of the following is NOT a factor in the phenomenon of online shoppers abandoning their shopping carts and not following through on a purchase?
Excitement to order the product
A social website related to precious metals offers members a discount on silver Australian Kookaburra earrings if enough members are willing to purchase them. Which type of business model does this situation illustrate?
Group buying
Which of the following is the best example of an e-commerce company that engages in group buying?
Groupon
Which of the following best describes mass customization?
It helps firms tailor their products and services to meet a customer's particular needs on a large scale.
Which of the following scenarios is an example of government-to-citizen electronic commerce?
Juanita signing up for city water and sewer services and paying her bill for the services online
Which type of commerce involves consumers using a wireless mobile device and mobile networks?
M-commerce
__________ refers to any electronic transaction or information interaction conducted using a wireless mobile device and mobile networks (wireless or switched public network) that leads to the transfer of real or perceived value in exchange for information, services, or goods.
Mobile commerce
Which of the following factors is NOT a limitation on consumer-to-consumer e-commerce?
More widely available buyers and sellers
Which of the following best describes dynamic pricing?
Priceline uses dynamic pricing with its Name Your Own Price strategy.
Which of the following is a characteristic of social commerce?
Receiving product recommendations based on the buying habits of similar shoppers
__________ refers to the design of business models that reintroduce middlemen in order to reduce the chaos brought on by disintermediation.
Reintermediation
Which of the following scenarios is an example of government-to-citizen electronic commerce?
Richard filing his income tax using an online tax payment website
Which of the following terms refers to website characteristics that influence a site's security and performance?
Structural firmness
Which of the following scenarios is an example of government-to-business electronic commerce?
The U.S. government buying office supplies using an online procurement website
Under which conditions do online retailers have to legally collect sales taxes from their customers?
They are legally required to collect sales taxes only from customers residing in a state where the business has a substantial presence.
The __________ rate is the percentage of single-page visits on a web page.
bounce
By monitoring the __________, website owners can learn which pages receive single views and do not cause visitors to stay at the site.
bounce rate
The largest form of e-commerce in terms of revenues is __________.
business-to-business (B2B)
When a person purchases an item from another person via eBay, we have a(n) __________ transaction.
consumer-to-consumer (C2C)
Ultimately, companies want to improve their __________ rates, which reflect the percentage of visitors who actually perform the marketer's desired action, such as making a purchase.
conversion
A key success metric for an e-commerce website measuring the percentage of visitors who perform the desired action is the __________.
conversion rate
Bitcoin is the most widely used __________.
cryptocurrency
Buying and selling on the web has disrupted many industries due to __________, the elimination of the need for a middleman.
disintermediation
The exchange of goods, services, and money between firms and customers, supported by the internet, is termed __________.
electronic commerce
In order to improve their websites, companies should track the __________, which is the percentage of visitors who leave the website after viewing that page.
exit rate
When a governmental agency uses e-procurement to obtain needed materials from suppliers, it is engaging in __________ e-commerce.
government-to-business (G2B)
When e-tailers can cater to niche markets in addition to (or instead of) selling purely mainstream products, they are said to be utilizing the concept of the __________.
long tails
A business model enabled by web technologies is that of __________, in which firms tailor products and services to a customer's particular needs on a large scale.
mass customization
Doing business over the web has enabled companies to tailor their products and services to meet customer needs on a large scale. This is referred to as __________.
mass customization
Online merchants can protect themselves from fraudulent purchase transactions by assessing various fraud indicators, such as __________.
misspellings in billing addresses
An advantage of the click-only e-commerce strategy is __________.
rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided
A disadvantage of mobile computing is the increase in the practice of __________, in which customers view a product in a store but purchase the product later online from another source.
showrooming
If a person shops for a new laptop at a Best Buy store but then actually purchases the laptop later from Amazon, the person is engaging in the practice of __________.
showrooming
A critical aspect of website design is that of __________, which refers to characteristics that influence the site's security and performance.
structural firmness
An ongoing controversial issue regarding e-commerce is that of __________.
taxation
The ability to see another person's location is an example of a __________ GPS-enabled location-based service.
tracking
Businesses that sell goods electronically in cyberspace with no physical store locations are known as __________ companies.
virtual
Companies that conduct business only in cyberspace and have no physical store locations are referred to as __________ companies.
virtual
Companies such as Barnes & Noble that conduct business online plus operate physical stores are called __________ companies.
bricks-and-clicks
The form of e-commerce that is the largest in terms of sales dollar volume is __________ e-commerce.
business-to-business (B2B)
When consumers purchase goods from a business, the transaction is termed __________ e-commerce.
business-to-consumer (B2C)
Because of ubiquitous network availability and GPS functionality, __________ is(are) a key driver for mobile commerce.
location-based services
