CIS761 Cha 10
Businesses retailing products and services directly via the Internet to individual consumers best describes - B2B electronic commerce. - C2C electronic commerce. - M-commerce. - B2C electronic commerce.
B2C electronic commerce.
Consumers selling goods and services electronically to other consumers best describes: - disintermediation. - C2C electronic commerce. - M-commerce. - B2C electronic commerce.
C2C electronic commerce.
eBay is an example of - a click-and-mortar business. - C2C electronic commerce. - B2C electronic commerce. - an online exchange.
C2C electronic commerce.
Which of the following businesses utilizes the content provider Internet business model? - Amazon.com - eBay.com - CNN.com - Motocross.com
CNN.com
4) Eighty-five percent of online retailers now have m-commerce Web sites.
FALSE
An example of the service provider business model is Netflix, an online video store and streaming media outlet.
FALSE
Disintermediation provides major benefits to the distributor.
FALSE
E-commerce refers to the use of any networking technologies to transact business.
FALSE
EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.
FALSE
Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.
FALSE
In the technique of product customization, merchants customize marketing messages to specific individuals by adjusting the message for the person's name and interests.
FALSE
Intellectual property refers to all forms of human expression, both tangible and intangible.
FALSE
Podcasting allows subscribers to listen to live, streaming radio and other audio content.
FALSE
Retail e-commerce has grown consistently at double-digit rates since 1995.
FALSE
The goal of behavioral targeting is to increase the size of the audience to whom the advertiser can market a product.
FALSE
1) E-commerce refers to the use of any networking technologies to transact business.
False
10) Amazon's recommender system is an example of the network notification feature of social e-commerce.
False
2) Consumer e-commerce is still growing at approximately 25% annually.
False
6) Disintermediation provides major benefits to the distributor.
False
Companies rarely use Web pages to analyze customer information. - True - False
False
Disintermediation provides major benefits to the distributor. - True - False
False
EDI standards that take advantage of network communications have yet to be fully implemented at the industry level. - True - False
False
Podcasting allows subscribers to listen to live, streaming radio and other audio content. - True - False
False
Retail consumer e-commerce is still growing at single-digit rates. - True - False
False
Web sites cannot currently provide customers with call center interaction. - True - False
False
All previous mass media in modern history, including the printing press, used a broadcast model where content is created in a central location by experts.
TRUE
Amazon.com uses Web personalization as a major marketing tool.
TRUE
An example of the content provider business model is Salon.com, an online magazine.
TRUE
Automotive manufacturing is an example of a vertical market.
TRUE
Because of outsourcing and increased automation, the costs of system maintenance and content creation have fallen and typically make up less than a quarter of Web site budgets.
TRUE
In general, for digital goods, the marginal cost of producing another unit is about zero.
TRUE
In general, the cost of hardware, software, and telecommunications for building and operating a Web site has fallen by over 50 percent since 2000.
TRUE
Information asymmetry exists when one party in a transaction has more information for the transaction than the other party.
TRUE
Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.
TRUE
The Internet shrinks information asymmetry.
TRUE
Which of the following statements about m-commerce payments is NOT true? - Use of mobile handsets as payment devices is already well established in Europe, Japan, and South Korea. - The cell phone in the United States is not connected to a wide network of financial institutions. - Japanese cell phones act like mobile wallets, containing a variety of payment mechanisms. - The three kinds of mobile payments systems used in Japan are mobile credit cards, mobile debit cards, and digital wallets.
The three kinds of mobile payments systems used in Japan are mobile credit cards, mobile debit cards, and digital wallets.
3) The Internet shrinks information asymmetry.
True
5) All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.
True
7) In general, for digital goods, the marginal cost of producing another unit is about zero
True
All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts. - True - False
True
Amazon.com uses Web personalization as a major marketing tool. - True - False
True
An information broker provides product, pricing, and availability information to individuals and businesses and generates revenue from advertising or from directing buyers to sellers. - True - False
True
An online syndicator aggregates content or applications from multiple sources, packaging them for distribution, and reselling them to third-party Web sites. - True - False
True
Automobile manufacturing is an example of a vertical market. - True - False
True
In general, for digital goods, the marginal cost of producing another unit is about zero. - True - False
True
The Internet shrinks information asymmetry. - True - False
True
Net marketplaces - focus on continuous business process coordination between companies for supply chain management. - are industry owned or operate as independent intermediaries between buyers and sellers. - are geared towards short-term spot purchasing. - are more relationship oriented than private industrial networks.
are industry owned or operate as independent intermediaries between buyers and sellers.
Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party. - transparency - asymmetry - complexity - imbalance
asymmetry
The organizational department responsible for handling customer service issues is the - service center. - customer support department. - call center. - sales department.
call center.
Tools that record customer activities at Web sites and store them in a log for further analysis are called ________ tools. - clickstream tracking - customer tracking - collaborative filtering - filtering
clickstream tracking
Tools that compare user behavior and interests to make purchasing recommendations to users are called ________ tools. - clickstream tracking - customer tracking - collaborative filtering - filtering
collaborative filtering
Digital goods are goods that are - produced digitally. - sold over digital networks. - delivered digitally. - used with digital equipment.
delivered digitally.
Pure-play businesses - are an example of business-to-business electronic commerce. - do not sell a physical product. - are extensions of traditional bricks-and-mortar businesses. - did not have an earlier existing bricks-and-mortar business before they went to the Internet.
did not have an earlier existing bricks-and-mortar business before they went to the Internet.
Reducing the business process layers in a distribution channel is called - disintermediation. - BPR. - market segmentation. - network effects.
disintermediation.
Varying a product's price according to the supply situation of the seller is called ________ pricing. - menu - flexible - dynamic - asymmetric
dynamic
Which of the following is NOT one of the categories of services that are popular for m-commerce? - location-based services - financial services - games and entertainment - e-books
e-books
11) Podcasting allows subscribers to listen to live, streaming radio and other audio content.
false
12) Intellectual property refers to all forms of human expression, both tangible and intangible.
false
14) Behavioral targeting occurs at two levels: individual Web sites and through ISPs.
false
15) EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.
false
17) Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.
false
20) Because of outsourcing and increased automation, the costs of system maintenance and content creation have fallen and typically make up less than a quarter of Web site budgets.
false
9) An example of the content provider business model is Barnesandnoble.com, a retailer of printed books.
false
Compared to traditional goods, digital goods have - greater pricing flexibility. - lower marketing costs. - higher production costs. - higher inventory costs.
greater pricing flexibility.
Since the dot-com bubble burst of 2001, e-commerce revenues: - have essentially stagnated. - show signs of stabilizing. - have returned to solid growth. - have returned to exponential growth.
have returned to solid growth.
Compared to digital markets, traditional markets have - lower search costs. - stronger network effects. - higher delayed gratification effects. - higher transaction costs.
higher transaction costs.
The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology? - ubiquity - personalization/customization - richness - interactivity
interactivity
In the United States, m-commerce - has become widely adopted. - is still in its infancy. - represents a major fraction of total e-commerce transactions. - is growing, due to the emergence of 2G networks
is still in its infancy.
A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n) - exchange. - marketspace. - online marketplace. - e-hub.
marketspace.
Which of the following is an ad that opens automatically and does not disappear until the user clicks on it? - pop-up ad - controlled ad - portal ad - banner ad
pop-up ad
Online marketplaces - save users money and time by processing online sales dealings. - provide a digital environment where buyers and sellers can establish prices for products. - create revenue by providing digital content over the Web. - sell physical products directly to consumers or individual businesses.
provide a digital environment where buyers and sellers can establish prices for products.
The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology? - ubiquity - personalization/customization - richness - interactivity
richness
Transaction brokers - generate revenue from advertising or from directing buyers to sellers. - save users money and time by processing online sales dealings. - provide a digital environment where buyers and sellers can establish prices for products. - sell physical products directly to consumers or individual businesses.
save users money and time by processing online sales dealings.
The effort required to locate a suitable product is called - price discrimination. - search costs. - menu costs. - transparency costs.
search costs
Which Internet business model is Photobucket most closely aligned with? - service provider - content provider - portal - social network
service provider
What strategy was implemented by Stonyfield Farm in its use of blogs? - low-cost leadership - product differentiation - focus on market niche - strengthen customer and supplier intimacy
strengthen customer and supplier intimacy
EDI is - the use of Internet technologies for electronic data transactions. - the exchange between two organizations of standard transactions through a network. - electronic data invoicing. - electronic delivery infrastructure.
the exchange between two organizations of standard transactions through a network.
Why are companies interested in setting up MySpace profiles for their products? - to bypass broadcast regulations for advertising to children - to gather data on MySpace users linking to them - to take advantage of free advertising - to create personal relationships with consumers
to bypass broadcast regulations for advertising to children
Which of the following is NOT a recent development in e-commerce? - growth of wireless Internet connections - online, interactive models for newspapers and other traditional media - use of blogs as a commercial medium - transformation of the music recording industry
transformation of the music recording industry
Which of the following is NOT one of the unique features of e-commerce technology? - information density - transparency - richness - social technology
transparency
13) Ninety-six percent of all U.S. households with Internet access use a broadband connection.
true
16) Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing
true
18) Automobile manufacturing is an example of a vertical market.
true
19) In general, the cost of hardware, software, and telecommunications for building and operating a Web site has fallen by over 50 percent since 2000.
true
8) Telecommunications hardware and software is typically the least costly portion of a Web site budget
true
Which Internet business model is JR.com most closely aligned with? - virtual storefront - exchange - transaction broker - online marketplace
virtual storefront
Which of the following Internet business models does Amazon.com use? - information broker - transaction broker - online service provider - virtual storefront
virtual storefront
