CIS761 Cha 10

Businesses retailing products and services directly via the Internet to individual consumers best describes - B2B electronic commerce. - C2C electronic commerce. - M-commerce. - B2C electronic commerce.

B2C electronic commerce.

Consumers selling goods and services electronically to other consumers best describes: - disintermediation. - C2C electronic commerce. - M-commerce. - B2C electronic commerce.

C2C electronic commerce.

eBay is an example of - a click-and-mortar business. - C2C electronic commerce. - B2C electronic commerce. - an online exchange.

C2C electronic commerce.

Which of the following businesses utilizes the content provider Internet business model? - Amazon.com - eBay.com - CNN.com - Motocross.com

CNN.com

4) Eighty-five percent of online retailers now have m-commerce Web sites.

FALSE

An example of the service provider business model is Netflix, an online video store and streaming media outlet.

FALSE

Disintermediation provides major benefits to the distributor.

FALSE

E-commerce refers to the use of any networking technologies to transact business.

FALSE

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

FALSE

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

FALSE

In the technique of product customization, merchants customize marketing messages to specific individuals by adjusting the message for the person's name and interests.

FALSE

Intellectual property refers to all forms of human expression, both tangible and intangible.

FALSE

Podcasting allows subscribers to listen to live, streaming radio and other audio content.

FALSE

Retail e-commerce has grown consistently at double-digit rates since 1995.

FALSE

The goal of behavioral targeting is to increase the size of the audience to whom the advertiser can market a product.

FALSE

1) E-commerce refers to the use of any networking technologies to transact business.

False

10) Amazon's recommender system is an example of the network notification feature of social e-commerce.

False

2) Consumer e-commerce is still growing at approximately 25% annually.

False

6) Disintermediation provides major benefits to the distributor.

False

Companies rarely use Web pages to analyze customer information. - True - False

False

Disintermediation provides major benefits to the distributor. - True - False

False

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level. - True - False

False

Podcasting allows subscribers to listen to live, streaming radio and other audio content. - True - False

False

Retail consumer e-commerce is still growing at single-digit rates. - True - False

False

Web sites cannot currently provide customers with call center interaction. - True - False

False

All previous mass media in modern history, including the printing press, used a broadcast model where content is created in a central location by experts.

TRUE

Amazon.com uses Web personalization as a major marketing tool.

TRUE

An example of the content provider business model is Salon.com, an online magazine.

TRUE

Automotive manufacturing is an example of a vertical market.

TRUE

Because of outsourcing and increased automation, the costs of system maintenance and content creation have fallen and typically make up less than a quarter of Web site budgets.

TRUE

In general, for digital goods, the marginal cost of producing another unit is about zero.

TRUE

In general, the cost of hardware, software, and telecommunications for building and operating a Web site has fallen by over 50 percent since 2000.

TRUE

Information asymmetry exists when one party in a transaction has more information for the transaction than the other party.

TRUE

Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.

TRUE

The Internet shrinks information asymmetry.

TRUE

Which of the following statements about m-commerce payments is NOT true? - Use of mobile handsets as payment devices is already well established in Europe, Japan, and South Korea. - The cell phone in the United States is not connected to a wide network of financial institutions. - Japanese cell phones act like mobile wallets, containing a variety of payment mechanisms. - The three kinds of mobile payments systems used in Japan are mobile credit cards, mobile debit cards, and digital wallets.

The three kinds of mobile payments systems used in Japan are mobile credit cards, mobile debit cards, and digital wallets.

3) The Internet shrinks information asymmetry.

True

5) All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.

True

7) In general, for digital goods, the marginal cost of producing another unit is about zero

True

All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts. - True - False

True

Amazon.com uses Web personalization as a major marketing tool. - True - False

True

An information broker provides product, pricing, and availability information to individuals and businesses and generates revenue from advertising or from directing buyers to sellers. - True - False

True

An online syndicator aggregates content or applications from multiple sources, packaging them for distribution, and reselling them to third-party Web sites. - True - False

True

Automobile manufacturing is an example of a vertical market. - True - False

True

In general, for digital goods, the marginal cost of producing another unit is about zero. - True - False

True

The Internet shrinks information asymmetry. - True - False

True

Net marketplaces - focus on continuous business process coordination between companies for supply chain management. - are industry owned or operate as independent intermediaries between buyers and sellers. - are geared towards short-term spot purchasing. - are more relationship oriented than private industrial networks.

are industry owned or operate as independent intermediaries between buyers and sellers.

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party. - transparency - asymmetry - complexity - imbalance

asymmetry

The organizational department responsible for handling customer service issues is the - service center. - customer support department. - call center. - sales department.

call center.

Tools that record customer activities at Web sites and store them in a log for further analysis are called ________ tools. - clickstream tracking - customer tracking - collaborative filtering - filtering

clickstream tracking

Tools that compare user behavior and interests to make purchasing recommendations to users are called ________ tools. - clickstream tracking - customer tracking - collaborative filtering - filtering

collaborative filtering

Digital goods are goods that are - produced digitally. - sold over digital networks. - delivered digitally. - used with digital equipment.

delivered digitally.

Pure-play businesses - are an example of business-to-business electronic commerce. - do not sell a physical product. - are extensions of traditional bricks-and-mortar businesses. - did not have an earlier existing bricks-and-mortar business before they went to the Internet.

did not have an earlier existing bricks-and-mortar business before they went to the Internet.

Reducing the business process layers in a distribution channel is called - disintermediation. - BPR. - market segmentation. - network effects.

disintermediation.

Varying a product's price according to the supply situation of the seller is called ________ pricing. - menu - flexible - dynamic - asymmetric

dynamic

Which of the following is NOT one of the categories of services that are popular for m-commerce? - location-based services - financial services - games and entertainment - e-books

e-books

11) Podcasting allows subscribers to listen to live, streaming radio and other audio content.

false

12) Intellectual property refers to all forms of human expression, both tangible and intangible.

false

14) Behavioral targeting occurs at two levels: individual Web sites and through ISPs.

false

15) EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

false

17) Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

false

20) Because of outsourcing and increased automation, the costs of system maintenance and content creation have fallen and typically make up less than a quarter of Web site budgets.

false

9) An example of the content provider business model is Barnesandnoble.com, a retailer of printed books.

false

Compared to traditional goods, digital goods have - greater pricing flexibility. - lower marketing costs. - higher production costs. - higher inventory costs.

greater pricing flexibility.

Since the dot-com bubble burst of 2001, e-commerce revenues: - have essentially stagnated. - show signs of stabilizing. - have returned to solid growth. - have returned to exponential growth.

have returned to solid growth.

Compared to digital markets, traditional markets have - lower search costs. - stronger network effects. - higher delayed gratification effects. - higher transaction costs.

higher transaction costs.

The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology? - ubiquity - personalization/customization - richness - interactivity

interactivity

In the United States, m-commerce - has become widely adopted. - is still in its infancy. - represents a major fraction of total e-commerce transactions. - is growing, due to the emergence of 2G networks

is still in its infancy.

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n) - exchange. - marketspace. - online marketplace. - e-hub.

marketspace.

Which of the following is an ad that opens automatically and does not disappear until the user clicks on it? - pop-up ad - controlled ad - portal ad - banner ad

pop-up ad

Online marketplaces - save users money and time by processing online sales dealings. - provide a digital environment where buyers and sellers can establish prices for products. - create revenue by providing digital content over the Web. - sell physical products directly to consumers or individual businesses.

provide a digital environment where buyers and sellers can establish prices for products.

The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology? - ubiquity - personalization/customization - richness - interactivity

richness

Transaction brokers - generate revenue from advertising or from directing buyers to sellers. - save users money and time by processing online sales dealings. - provide a digital environment where buyers and sellers can establish prices for products. - sell physical products directly to consumers or individual businesses.

save users money and time by processing online sales dealings.

The effort required to locate a suitable product is called - price discrimination. - search costs. - menu costs. - transparency costs.

search costs

Which Internet business model is Photobucket most closely aligned with? - service provider - content provider - portal - social network

service provider

What strategy was implemented by Stonyfield Farm in its use of blogs? - low-cost leadership - product differentiation - focus on market niche - strengthen customer and supplier intimacy

strengthen customer and supplier intimacy

EDI is - the use of Internet technologies for electronic data transactions. - the exchange between two organizations of standard transactions through a network. - electronic data invoicing. - electronic delivery infrastructure.

the exchange between two organizations of standard transactions through a network.

Why are companies interested in setting up MySpace profiles for their products? - to bypass broadcast regulations for advertising to children - to gather data on MySpace users linking to them - to take advantage of free advertising - to create personal relationships with consumers

to bypass broadcast regulations for advertising to children

Which of the following is NOT a recent development in e-commerce? - growth of wireless Internet connections - online, interactive models for newspapers and other traditional media - use of blogs as a commercial medium - transformation of the music recording industry

transformation of the music recording industry

Which of the following is NOT one of the unique features of e-commerce technology? - information density - transparency - richness - social technology

transparency

13) Ninety-six percent of all U.S. households with Internet access use a broadband connection.

true

16) Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing

true

18) Automobile manufacturing is an example of a vertical market.

true

19) In general, the cost of hardware, software, and telecommunications for building and operating a Web site has fallen by over 50 percent since 2000.

true

8) Telecommunications hardware and software is typically the least costly portion of a Web site budget

true

Which Internet business model is JR.com most closely aligned with? - virtual storefront - exchange - transaction broker - online marketplace

virtual storefront

Which of the following Internet business models does Amazon.com use? - information broker - transaction broker - online service provider - virtual storefront

virtual storefront