Com Chapter 8

In which year did all U.S. television broadcasting become digital? 1999 2000 2009 2011

2009

As of 2017, approximately ______ of U.S. homes had at least one HDTV set. 33% 50% 64% 79%

79%

Although the C-SPAN cameras were off in 2016, how did a sit-in in the House of Representatives stream live? A representative livestreamed the session with his smart phone. There are hidden cameras on the House floor. The representatives voted to have it streamed live. The Speaker of the House turned on the C-SPAN camera without anyone knowing it.

A representative livestreamed the session with his smart phone.

How is the "earthquake in slow motion" continuing to change television in the 21st century? People have turned off their televisions and are reading more. Broadband video and alternative viewing devices are becoming more important. People are only watching television for live sports. People are relying on social media more for information and entertainment.

Broadband video and alternative viewing devices are becoming more important.

Which station that initially had a negative reputation would allow you to catch up on breaking news? Fox CBS CNN NBC

CNN

Why are cable channels more profitable than the broadcast networks? Cable networks receive revenue from advertising as well as subscriptions. Cable networks have larger numbers of viewers than the broadcast networks. Cable networks can charge more for advertising than the broadcast networks. Cable networks attract wealthier viewers who are willing to add on premium channels.

Cable networks receive revenue from advertising as well as subscriptions.

Why were studios slow to introduce color television programming? Color television would highlight actors' skin color differences. It was difficult to find advertisers for color programming. Viewers were more comfortable with black-and-white programming. Color television sets were expensive to purchase.

Color television sets were expensive to purchase.

What do you need to do when you are ready to stop using a traditional pay video service and start using only content streamed over the internet? Get an HDTV. Bundle your services. Purchase channels individually. Cut the cord.

Cut the cord.

Which streaming service would you need to watch the Star Wars-based show The Mandalorian? Amazon Prime Video Netflix HBO Max Disney+

Disney+

BET was initially the nation's first all-sports cable network. True False

False

By 1960, all three major networks were broadcasting in color. True False

False

Cable television has grown steadily in popularity in the United States from 1990 to 2010. True False

False

Ed Sullivan came to be known as "Mr. Television." True False

False

On The Dick Van Dyke Show in the 1960s, Mary Tyler Moore and Dick Van Dyke skirted decency standards against men and women being shown in bed together by playing a married couple. True False

False

Television content ratings were introduced at the same time as movie ratings. True False

False

The "earthquake in slow motion" that shook up the television industry was when the networks started broadcasting in color. True False

False

The Fox Network was started in the 1980s as a cable channel. True False

False

The internet and television are becoming increasingly separate media. True False

False

The line of what was acceptable on broadcast television was redrawn following the controversial 2004 Grammy Awards broadcast. True False

False

When the VCR first came out, broadcasters and movie studios saw it as a great opportunity to expand their markets. True False

False

What did Ted Turner do to almost guarantee people would watch Channel 17? He used his father's billboards to promote Channel 17. He bought the Atlanta Braves and Atlanta Hawks and broadcast their games on Channel 17. He broadcast Channel 17 outside of Atlanta for the first time. He limited the number of commercials on Channel 17.

He bought the Atlanta Braves and Atlanta Hawks and broadcast their games on Channel 17.

When you watch a modern situation comedy on television that is filmed or taped before a live studio audience using multiple cameras, you are witnessing the influence of ______. I Love Lucy's technology RCA's technology the Fox Network's technology technology developed for the moon landing

I Love Lucy's technology

Why was the show I Love Lucy controversial when it first came out? It showed Ricky and Lucy sharing a bed. It showed Lucy pregnant. It had the white actor Lucille Ball married to the Cuban American actor Desi Arnaz. It showed Desi Arnaz shaking his hips during dance numbers.

It had the white actor Lucille Ball married to the Cuban American actor Desi Arnaz.

What is the show Scandal known for? It is a major network series led by an African American female actor. It's the first prime-time network show to have an openly gay main character. It's the first network show to feature product placement during the opening credits. It has a record-breaking 20 minutes of commercials per hour of programming.

It is a major network series led by an African American female actor.

How can big internet companies respond to viewers who cut the cord? Refuse to sell their programs to the streamers like Netflix. Sell their business to streaming companies. Limit data usage and charge for additional data. Refuse to provide data to viewers who don't bundle their service with cable.

Limit data usage and charge for additional data.

Which media company only offers a streaming service? Netflix AT&T Disney Amazon

Netflix

The major company that develops television ratings in the United States is ______. Time Warner Nielsen Media Research Turner Broadcasting Westinghouse

Nielsen Media Research

What was one easily interpreted finding from a 1990 television study? People who watch sports on television also tend to participate in sports. People who watch a lot of television tend to spend more time around others. Reading habits predict time spent viewing television. Light television viewers spend less time walking than heavy television viewers.

People who watch sports on television also tend to participate in sports.

Which PBS program attracted the station's first significant audiences? Sesame Street Ken Burns's The Civil War Poldark Arthur

Sesame Street

Lupe is thinking of having her old copper-wire cables replaced with the new fiber-optic cables used for television. If she replaces the cables, what will she be able to do differently? She can limit the amount of TV-MA programming on her television. She will no longer be able to get cable subscription services. She can send signals back to the program providers. She will have to subscribe to a streaming service to watch television.

She can send signals back to the program providers.

Sasha turns on the television to a nature program on PBS. Based on the results of the study Television in the Lives of Our Children, why might she pick this station to watch? Her parents blocked other channels. PBS is known for child-friendly programming. She wants to learn something new. She doesn't like cartoons.

She wants to learn something new.

What was one outcome of Janet Jackson's 2004 Super Bowl "wardrobe malfunction"? Fifty local stations cancelled their affiliation with CBS Jackson was offered a celebrity spot on Survivor. Stations were afraid to broadcast any violent or graphic material. The 2005 Super Bowl halftime show got a TV-MA rating.

Stations were afraid to broadcast any violent or graphic material.

Cecelia is watching some early television programs. She wants to see a show that featured new talent as well as those who would become major stars in a variety-style program. Which program should she watch? See It Now The Ed Sullivan Show Texaco Star Theater I Love Lucy

The Ed Sullivan Show

How did the Public Broadcasting System get formed? When broadcast television first became popular in the 1950s, it quickly needed regulation. Two major station owners recognized a widespread need for educational programming and jointly created PBS. When TV viewership went down due to excessive commercials in the mid-1960s, a nonprofit group found a way to present ad-free programming via public broadcasting. The Public Broadcasting Act of 1967 created the Corporation for Public Broadcasting.

The Public Broadcasting Act of 1967 created the Corporation for Public Broadcasting.

Anil and his wife have two children and are concerned with what they are seeing on television. A television salesman tells them they should purchase a V-chip television. Why would this be helpful to Anil's family? The V-chip will tell Anil what websites his children have visited on the internet. The V-chip will mute the sound of a television set during commercials. The V-chip will connect to Anil's car and receive direct-broadcast satellite signals. The V-chip will stop Anil's children from seeing offensive programs on television.

The V-chip will stop Anil's children from seeing offensive programs on television.

Why are broadcast networks less successful these days? They are losing the crucial younger audiences. They are unable to advertise as much due to restrictions on commercials. Their attempts at big hits in programming have generally failed. They are losing audience share as well as advertisers.

They are losing audience share as well as advertisers.

What is true about premium cable channels? They are the channels that get the highest advertising rates. They are the channels that cable systems consider "must haves," such as ESPN and MTV. They are the channels that you pay extra for and that do not carry commercials, such as HBO and Showtime. They are the channels with specialized, international content, such as BBC America.

They are the channels that you pay extra for and that do not carry commercials, such as HBO and Showtime.

Why is it important for major cable networks to show more diverse programming? They have been losing revenue from nonwhite audiences. They have been presenting an overwhelmingly white worldview. The networks have faced numerous diversity-based lawsuits. Many white actors have pledged not to work for low-diversity cable networks.

They have been presenting an overwhelmingly white worldview.

What have the Big Three television networks done over the past 30 years? They have dramatically increased their share of the viewing audience because of innovative hit shows. They have kept a steady audience, regardless of highly variable audiences on other networks. They have lost one third of all their viewers to cable, syndicated programming, and independent stations. They have all shared the same owner at least once.

They have lost one third of all their viewers to cable, syndicated programming, and independent stations.

When HBO first went on the air in 1975, how did the broadcast networks respond? They largely ignored it. They saw it as a threat and worked to get it banned. They saw it as a great opportunity and partnered with it to produce programming. They used its creation as an excuse to invest in new, innovative programming.

They largely ignored it.

Why did the television ratings system initially worry producers? Shows with certain ratings were restricted from being shown on broadcast stations. The television ratings system did not align well with the movie ratings system, which was confusing to viewers. They thought that identifying adult content in their shows would make them more difficult to promote. They thought the ratings were being unfairly assigned by broadcasters.

They thought that identifying adult content in their shows would make them more difficult to promote.

What is one reason why the popular children's educational program Sesame Street made the switch from public television to HBO in 2015 for first-run episodes? They would be able to produce half as many episodes per year. They would attract twice as many advertisers. They would be better able to distribute their programs via mobile devices. They would be paid $1 million per episode by HBO.

They would be better able to distribute their programs via mobile devices.

A big step in our redefinition of television occurred when Apple started selling an iPod that could play video. True False

True

A single rating point represents 1% of the total potential television audience. True False

True

Cable companies are replacing copper wire cable with fiber optic cable. True False

True

Cable television subscribers can now pay to receive certain channels like ESPN separately. True False

True

Satellite providers are starting to offer their programming as an online streaming service. True False

True

Sony was sued after promoting the VCR as a way of recording movies. True False

True

Spanish-language television stations such as Univision can attract nationwide audiences rivaling those of the Big Four networks. True False

True

Ted Turner helped reinvent cable television by repackaging programming for distribution over several separate networks. True False

True

The Simpsons Indian character was voiced by a white man. True False

True

Which network got the important fourth place Nielsen sweeps spot in 2013 and tied for fifth place in 2017? Fox Broadcasting Telemundo Univision Disney

Univision

Which media player was initially intended to provide permanent copies of television shows? VCR iPod DVD Blu-ray

VCR

Who worked on a television invention for David Sarnoff at RCA? Alexander Graham Bell Thomas Edison Samuel Morse Vladimir Zworykin

Vladimir Zworykin

In the 1960s, what were television programs not allowed to show? men and women kissing characters drinking alcohol characters smoking cigarettes a married couple sharing a bed

a married couple sharing a bed

Gracia has a favorite Spanish-language show that she watches every day. It features the ongoing saga of a small town in Brazil and the melodramatic lives of the people who live there. What is Gracia watching? a Telemundo sitcom a BET show a narconovela a telenovela

a telenovela

Rules about indecency apply to broadcast stations but not to ______. cable and satellite material sporting events' broadcasts cable news networks CBS affiliates

cable and satellite material

Critics worry about the influence of television content on young people because ______. parents are not around as often now to monitor children's use of television television is used as an educational tool at school children were found to watch it for an average of over four hours a day children have been found to act out television violence in real life

children were found to watch it for an average of over four hours a day

News on the Spanish-language Univision broadcast network tends to ______. focus on longer-term stories and less on breaking news be sensationalistic and celebrity-oriented convey a clearly defined point of view focus on breaking news more than anything else

convey a clearly defined point of view

What was cable television initially developed to provide? uncensored movies in the home delivering broadcast television signals to communities with poor reception increasing revenue for the NCAA basketball tournament delivering networks like TNT, CNN, and MTV

delivering broadcast television signals to communities with poor reception

What kind of service do DirecTV and Dish Network provide television viewers? analog broadcasting digital broadcasting online streaming services direct-broadcast satellite

direct-broadcast satellite

Instead of controlling nudity on television, what are European broadcasters more concerned with regulating? violence vulgar language LGBTQ content hate speech

hate speech

Where would you go if you wanted to purchase a single episode of a television program? Netflix iTunes Hulu Roku

iTunes

One way that television audiences' viewing is measured is ______. live + streaming live + SD live + 10 live + DVR

live + SD

What are network affiliates? promotional partners who do product placement on network shows partner cable networks that carry reruns of network programming local broadcast stations that carry network programming the people who work at broadcast networks

local broadcast stations that carry network programming

The rise of LGBTQ programming on streaming services like Netflix is ______. part of the growth of long-tail programming attractive to a new market of advertisers a response to demands of a 2018 writers' strike higher than any other type of programming's increase

part of the growth of long-tail programming

Broadcast television was based on the idea that ______. programming should consist of wholesome family shows and breaking news programs should be short to allow for the widest array of programming programming should be available to all viewers and paid for through advertising advertisements should be the main content in programming

programming should be available to all viewers and paid for through advertising

Legacy broadcasters like CBS, Comcast, and Disney are responding to the threat by streaming companies like Netflix by ______. refusing to sell their programs to the streamers starting their own streaming services trying to sell their broadcast networks to Apple ignoring the change in the industry and forging ahead

starting their own streaming services

What did Philo T. Farnsworth invent? the phonograph the basic technology for television the FM radio transmitter digital cable service

the basic technology for television

Our definition of what broadcasting is has changed because you can now ______. watch any program on any channel at any time view television programs after they air as streaming content on the web watch television on your mobile phone share downloaded television programs with your friends

view television programs after they air as streaming content on the web