COMM 1200H: Ch. 10 Study Guide

how speakers gain audience attention

Tell a story or anecdote Offer a striking or provocative statement Build suspense Let listeners know you're one of them Use humor Ask a rhetorical question Provide a quotation

gain audience attention, signal topic and purpose, conveys importance of topic, establish credibility, preview main points

What are the five purposes of a good introduction?

transition to conclusion, summarize main points, memorable clincher

What are the parts included in a good conclusion (IN ORDER)?

helps sum up message from body of speech and leave memorable impression

What is the purpose of a good conclusion?

Summary

a brief review of the speech's main points; used in the conclusion of a speech to help an audience remember what they've heard.

Preview

a brief statement of the main points a speaker will be presenting in his or her speech; tells an audience what to expect and helps them visualize the structure of a speech.

Rhetorical question

a question that a speaker expects listeners to answer in the heads; used to capture an audience's attention and get them thinking about a speaker's topic.

Attention-getter

material intended to capture an audience's interest in the introduction of a speech.

Clincher

something that leaves a lasting impression of a speech in the listeners' minds, usually used as the second element in a speech conclusion. To go out with a bang, a speaker can extend a story or anecdote he or she used at the start of the speech, relay a new story or anecdote, end with a striking phrase or sentence, or conclude with an emotional message.