COMM 320 CHAP 4 PROTOTYPING YOUR IDEAS

Electronic Prototyping

- 2 open-sourced projects, Arduino and Raspberry Pi - Test comupting at low cost

Prototyping = Co-creation

- Develop prototype alongside consumers - Valide needs + discover unexpected opportunities - Consumer at the center of project - Engaged early & continuously

Prototyping should answer the following questions

- Does target customer want the new product? - How alter product to make it more attractive? - How product differentiate against competition?

Looks-Like Prototyping in Crowdfunding

- Help secure funding - Convey vision - Show professionalism and dedication to the project

Works-like prototypes

- Operates like the final product but not appear like - Test the functionality - Test the usability before programming or manufacturing

Looks-Like Prototypes

- Similar to a final product but does not function - Test looks & design. - Test market acceptance of the design, before costly, detailed product development

Why Prototyping?

- Substantial risk of introducing new product - Large gap between entrepreneur believes and consumer need - Test assumption about what consumer value & will buy

Paper Prototype

- Use simple materials such as paper or cardboard - To quickly and directionally correct the basic idea - To explore what is valuable to the target customer - Best for mobile app

Minimum Viable Product (MVP)

- Version of a new product allowing to collect the maximum amount of validated learning about customers with the least effort - Goal: rapidly screen out or reconfigure product - Learn and iterate rapidly.

3D Printing

- look-like & even work-like - Becoming cheaper

The Prototyping Process

1. Representing assumptions Visible product for consumer to experiment 2. Testing assumptions Make them use it 3. Learning & iterating Collect feedback & adapt until final product

What is Prototyping?

Iterative process of quickly putting together working models to represent ideas, test aspects of design, and gather feedback, until obtaining the most suitable product.

High-Fidelity Prototypes

Designed to look like a final completed product concept, representing detailed assumptions about the product. Goal: - Representing a final, polished product concept - Making final decisions about marketing and production

Low-Fidelity Prototypes

Rough product concept, either in two-dimensional or three-dimensional form, often in basic material, such as paper Goal: - Quickly getting ideas out - Seeking early feedback