comm chapter 5-9
Which film industry personality was linked with scandals that led to the establishment of the film industry's Hays Office to impose self-regulation on the movie industry in the 1920s and 1930s? William S. Hart Charlie Chaplin "Fatty" Arbuckle Florence Lawrence
"Fatty" Arbuckle
The U.S. v. Paramount Pictures case led to: the major studios divesting themselves of their theaters. the type of movie ratings system in place today. an antitrust lawsuit filed by the movie studios against the TV networks. All of these answers are correct.
the major studios divesting themselves of their theaters.
Studios complain they lose money because: the independents are making more money than the major studios. the number of admissions has dropped significantly since the 1940s. they have to pay directors and actors too much money. All of these answers are correct.
the number of admissions has dropped significantly since the 1940s.
The ________ is responsible for scheduling commercials on a radio station. general manager account executives program manager traffic department
traffic department
Arbitron ratings have been criticized because they: rely exclusively on telephone interviews. give preference to rock and all-news formats. under-report minority and non-English-speaking listeners. All of these answers are correct.
under-report minority and non-English-speaking listeners.
The first feature-length motion picture with sound: premiered in 1905. premiered during World War I. was The Jazz Singer. was Birth of a Nation.
was The Jazz Singer.
The Hollywood Ten: were unsuccessful screenwriters. were found guilty of overcharging for their movie scripts. were put on trial for contempt, eventually sentenced to jail and later blacklisted. were all Hollywood stars.
were put on trial for contempt, eventually sentenced to jail and later blacklisted.
Cross ownership is: illegal in the broadcast industry. when a company owns individual radio and TV stations in the same market. a specific format popular on AM radio. when two companies share ownership of a radio station.
when a company owns individual radio and TV stations in the same market.
America's first public showing of a motion picture was in: 1888 1896 1912 1918
1896
The most active period for portrayals of African Americans in movies was: 1980 - 2010 1900 - 1920 1910 - 1950 1960 - 2000
1910 - 1950
In today's system of moviemaking, each of the major studios (such as Disney, Viacom/Paramount and Sony Pictures Entertainment) makes fewer than ________ movies a year. 10 15 20 5
20
The two licensing companies that handle most of the rights to play music for broadcast are: ASCAP and Matsushita. BMI and Sony. Billboard and Time Warner. ASCAP and BMI.
ASCAP and BMI.
What was or were the important contribution(s) of Edwin S. Porter's 1903 film, The Great Train Robbery? Shooting at multiple locations The use of human action and a speeding train The introduction of dissolves rather than film splices between shots All of these answers are correct.
All of these answers are correct.
Because of the practice of block booking, movie theater owners: were forced to accept several movies at once. formed a boycott against Paramount. raised their admission prices. All of these answers are correct.
All of these answers are correct.
Billboard Magazine today: publishes more than two dozen music industry charts. measures the air play of music. measures album sales. All of these answers are correct.
All of these answers are correct.
D. W. Griffith's The Birth of a Nation: cost five times more to make than any other American film up until that time. made Griffith the first famous director. portrayed racial stereotypes. All of these answers are correct.
All of these answers are correct.
During the 1930s: the Hays production code was in full force. the double feature evolved. labor unions for actors and screenwriters formed. All of these answers are correct.
All of these answers are correct.
In the 1950s: the number of television sets quadrupled. movie makers sought to attract viewers with technological improvements and gimmicks. thousands of movie theaters closed. All of these answers are correct.
All of these answers are correct.
KDKA radio: was the first station to broadcast election returns. was the first commercial radio station. was the first station to broadcast on a regular schedule. All of these answers are correct.
All of these answers are correct.
The 1930 Hays Office production code stated that: the sympathy of the audience shall never be thrown to the side of wrongdoing, evil or sin. the law shall not be ridiculed, nor shall sympathy be created for its violation. correct standards of life, subject only to the requirements of drama and entertainment, shall be presented. All of these answers are correct.
All of these answers are correct.
The development of tape recorders included: German experimentation during World War II. 3M's perfected production of a usable plastic tape. Bing Crosby's use of tape recording. All of these answers are correct.
All of these answers are correct.
What aspect of the movie industry does digital technology affect? Production Distribution Exhibition All of these answers are correct.
All of these answers are correct.
Which of the following can be said of foreign ownership of major movie studios: American motion pictures are one of America's strongest exports. Access to foreign audiences for American films has increased. More than one-third of today's movie industry profits come from foreign sales. All of these answers are correct.
All of these answers are correct.
Which of the following technologies can facilitate the showing of movies in theaters? digital projectors satellite distribution to theaters Internet distribution to theaters All of these answers are correct.
All of these answers are correct.
The distribution part of a recording company plans the best way to sell a record and oversees cover design. True False
False
The first radio network was CBS, established in 1926. True False
False
Which of the following is not true of overseas piracy of recorded music, according to the Recording Industry Association of America? Counterfeit copies are hard to tell from legitimate original recordings because the quality is as good as the original. Many of the countries where piracy occurs do not have copyright agreements with the United States. Pirates selling counterfeit copies of music recordings in the United States control 18 percent of album sales. Piracy costs the recording industry a billion dollars a year.
Counterfeit copies are hard to tell from legitimate original recordings because the quality is as good as the original.
The music industry, because of its popular appeal, has gained in profitability with the development of Internet technology. True False
False
The transistor radio was first used in World War II. True False
False
Block booking allowed theater managers to pick and choose the movies they wanted to show. True False
False
In the early war of the phonograph between Thomas Edison and the Victor Talking Machine Company, Edison's cylinder became the industry standard. True False
False
Stereophonic recordings first became available in 1940. True False
False
The Motion Picture Patents Company was founded in the early 20th century to encourage moviemaking. True False
False
The Public Broadcasting Act of 1967 provided funding for public radio but not public television stations. True False
False
The man credited with inventing "format" radio is: Alan Freed. Reginald Fessenden. Gordon McLendon. David Sarnoff.
Gordon McLendon.
Which of the following is not true about high fidelity recordings? Hi-fi was developed by London Records. Hi-fi created a new type of record collector who wanted authentic sound reproduction. Hi-fi fans demanded more high-quality turntables, speakers and amplifiers. Hi-fi was developed specifically for the Sony Walkman.
Hi-fi was developed specifically for the Sony Walkman.
Lee de Forest: manufactured crystal detectors that could capture radio waves. perfected a glass bulb called the Audion that could detect radio waves. conducted experiments that led to the first voice broadcast. started KDKA, the first commercial radio station.
perfected a glass bulb called the Audion that could detect radio waves.
In the 1930s, the movie industry was dominated by the Big Five, which included: Warner Bros., MGM, Paramount, Universal and Columbia. MGM, RKO, 20th Century-Fox, United Artists and Columbia. Universal, Columbia, United Artists, MGM and Warner Bros. MGM, Paramount, Warner Bros., RKO and 20th Century-Fox.
MGM, Paramount, Warner Bros., RKO and 20th Century-Fox.
United Artists was formed in rebellion against the big studios by: Mary Pickford, Charlie Chaplin, Douglas Fairbanks and D. W. Griffith. Rudolph Valentino, Mary Pickford and D. W. Griffith. Lillian Gish, Charlie Chaplin, Douglas Fairbanks and Brad Pitt. Orson Welles, John Huston and Dalton Trumbo.
Mary Pickford, Charlie Chaplin, Douglas Fairbanks and D. W. Griffith.
One of the most important copyright cases in U.S. history occurred in 2012 when the U.S. Justice Department arrested the founders of what file-sharing site? Pandora Limewire Megaupload RapidShare
Megaupload
Which of the following statements was not true of music recording before the development of stereophonic recording in 1956? Multiple microphones were necessary to pick up several instruments simultaneously. Musicians performing music to be heard on a single recording could be recorded in separate locations at separate times and their performances later mixed together. Musicians had to re-perform a song together repeatedly until they are satisfied with a take. Up to 50 takes might be necessary in the 1950s to get a satisfactory take.
Musicians performing music to be heard on a single recording could be recorded in separate locations at separate times and their performances later mixed together.
For several years, ____ operated two radio networks. ABC CBS NBC GE
NBC
Which of the following is not true of National Public Radio? NPR was established by the Radio Act of 1927. NPR's first national program was on FM radio. NPR receives some public funding, but depends primarily on private donations. NPR has built a loyal audience for its drive time news and interview shows.
NPR was established by the Radio Act of 1927.
NBC was formed based on an agreement among which 3 companies? CBS, RCA, and BMI RCA, GE, and Westinghouse Sony, BMI, and ASCAP GE, FCC, and KDKA
RCA, GE, and Westinghouse
The ________, which said broadcasters must operate in the "public convenience, interest or necessity," became the foundation for all broadcast regulation. Radio Act of 1912 Radio Act of 1927 Telecommunications Act of 1996 Communications Act of 1934
Radio Act of 1927
According to the Impact / Society box, "Where Do People Listen to the Radio?," what is true about radio listening habits? People mostly listen at home. People listen more in the car than everywhere else combined. The majority of radio listening is done at work. People listen twice as much at work as they do at home.
People listen more in the car than everywhere else combined.
The man who created the long-playing record was: Emile Berliner. Thomas Edison. William S. Paley. Peter Goldmark.
Peter Goldmark.
Which of the following companies is not one of the three major record labels? Sony BMG Universal Seagate Warner
Seagate
Eadweard Muybridge: invented the kinetoscope. opened the first nickelodeon. directed the first narrative film. first photographed motion.
first photographed motion.
The development of stereo tape recording made it possible to mix performances recorded at different times and places. True False
True
There are many music-programmed radio stations now operating without disc jockeys. True False
True
Walt Disney was Hollywood's only successful newcomer in the 1930s with Snow White and the Seven Dwarfs. True False
True
Étienne Jules Marey invented the first motion picture camera in 1882. True False
True
Which of the following is not true about warning labels on records? They came about in 1986 at the urging of the Parents Music Resource Center, whose members included Tipper Gore, wife of Vice President Al Gore. Teenagers demanded labeling of explicit lyrics. The recording industry chose to regulate itself rather than having the government do so. The PMRC cited Madonna, Michael Jackson and Prince as having a "destructive influence on children."
Teenagers demanded labeling of explicit lyrics.
Which of the following is true? The first records were 45 rpm. David Sarnoff and William Paley formed a partnership in 1948 to develop LP records. The 45 rpm was David Sarnoff's idea. Thomas Edison designed the first jukebox.
The 45 rpm was David Sarnoff's idea.
The most significant trend in radio today is toward: network programming. more music programming. greater audience segmentation. public radio popularity.
greater audience segmentation.
The inventor of the phonograph in 1877 was: Emile Berliner Joseph Maxfield Peter Goldmark Thomas Edison
Thomas Edison
According to the Impact / Money box, "Which Radio Formats Are Most Popular?," one of the most popular radio formats is: adult contemporary. news / talk. classic hits. urban.
news / talk.
"Narrowcasting" allows advertisers to more specifically target their messages to an audience. True False
True
"Race movies" showed African American casts in a variety of movie genres, including westerns. True False
True
ASCAP still licenses its music stations with the same type of blanket licensing agreement they've been using since the 1920s. True False
True
Alan Freed, who was convicted of payola, coined the term "rock 'n' roll." True False
True
BMI was founded in part to avoid having to pay royalties to ASCAP. True False
True
Edwin H. Armstrong is responsible for the existence of FM radio. True False
True
In the 1940s, a record "album" consisted of a bound set of ten envelopes with one record and one song per envelope. True False
True
Invention of the transistor in the 1960s resulted in miniaturization that made music more portable. True False
True
Movies today are the most fragmented media industry—created by one group, funded by another, sold by a third group and distributed by a fourth. True False
True
Radio station programming delivers a targeted audience to advertisers better than television programming. True False
True
Supporters of deregulation believe that radio will become more competitive because the larger companies can give more financial support to their stations than single owners can. True False
True
The Parents' Music Resource Center demanded that record companies specially label albums that contain explicit lyrics. True False
True
The War of the Worlds broadcast demonstrated that alarming information could be misinterpreted by the public, and radio stations had to take responsibility for their broadcasts. True False
True
Which of the following is a direct responsibility of the producer in the movie industry? arranging funding for a movie project keeping personnel records publicizing the movie managing day-to-day sets, filming and editing
arranging funding for a movie project
David Sarnoff: was the first president of CBS. started KDKA, the first commercial radio station. as a wireless operator, received a distress call from the sinking Titanic and eventually became RCA's general manager. perfected a glass bulb called the Audion that could detect radio waves.
as a wireless operator, received a distress call from the sinking Titanic and eventually became RCA's general manager.
Payola: is the payment of cash or gifts by disc jockeys or program directors to keep competitors' recordings off the air. concerns the payment of cash or gifts by recording companies to disc jockeys or program directors in exchange for air play. does not violate FCC rules. is allowed only in certain states.
concerns the payment of cash or gifts by recording companies to disc jockeys or program directors in exchange for air play.
Many recording music groups say they make the bulk of their money from: CD sales. Internet sales. concert performances. radio play.
concert performances.
The disc jockey, as a media personality, was made possible by: format radio. the introduction of car radios. cooperative broadcast licensing by BMI. FM radio technology.
cooperative broadcast licensing by BMI.
The most threatening widespread type of piracy for the industry is: copying of prerecorded music in the United States and their sale overseas. copying of prerecorded music overseas and their sale in the United States. when disc jockeys accept copied music for radio station play. high-technology dubbing plants in South America.
copying of prerecorded music overseas and their sale in the United States.
Napster was ordered to shut down in 2001 for: blanket licensing. direct sales. copyright infringement. technological imperfections.
copyright infringement.
Edwin H. Armstrong: eventually got rich from FM. developed FM radio. became president of RCA. developed AM radio.
developed FM radio.
In 1887, Emile Berliner: created the 78 rpm record. worked for Thomas Edison. built Edison's first phonograph. developed the gramophone, which replaced Edison's cylinder.
developed the gramophone, which replaced Edison's cylinder.
industry, means: swapping CDs. downloading music free from the Internet. copying music files from a CD to a computer. recording from CDs to mp3 chips at home.
downloading music free from the Internet.
Heinrich Hertz: experimented with radio waves, which became known as Hertzian waves. promoted advertising on the radio.. built the first wireless TV. sent the first message by telegraph.
experimented with radio waves, which became known as Hertzian waves.
Satellite radio: is supported primarily by advertising. is reserved for news-talk programming. is free. is supported primarily by subscriptions.
is supported primarily by subscriptions.
HD radio: makes it possible for radio stations to transmit real-time text-based information services as well as programming. broadcasts overseas stations in the US. is only available in subscription form from certain car companies. is made possible by a small satellite transmitter in special radios.
makes it possible for radio stations to transmit real-time text-based information services as well as programming.
The operations division of a recording company: gets the record into stores. develops and coordinates talent. manages the technical aspects of the recording. handles bills, accounting and royalties.
manages the technical aspects of the recording.
The group that decides the best way to sell recordings is __________. operations distribution administration marketing and promotion
marketing and promotion
The MPAA began a rating system: modeled on Italy's system. modeled on Great Britain's system. as the result of a lobbying campaign in the 1990s launched by the wife of Vice President Al Gore. at the request of major movie stars.
modeled on Great Britain's system.
Identifying a specific audience segment and programming is called: narrowcasting. demand programming. digital audio broadcasting. innovative formatting.
narrowcasting.
According to the Impact / Money box, "How Does the Recording Industry Earn Money?," the majority of profits are derived from: digitally downloaded music singles. digital subscription services. physical sales of CD albums. mobile sales, including ringtones and full-length downloads.
physical sales of CD albums.
Which of the following was not an important technological development improving music delivery in the 1950s and 1960s? tape recording stereo sound re-writable CDs transistors
re-writable CDs
The Telecommunications Act of 1996: removed government restrictions on the radio industry. prohibited cross-ownership. stated that no company could own more than one radio station. imposed more government control on the radio industry.
removed government restrictions on the radio industry.
The Telecommunications Act of 1996: limits the number of radio stations that one company can own worldwide. removed the limit on the number of radio stations a company can own in the United States. encourages more local programming. None of these answers is correct.
removed the limit on the number of radio stations a company can own in the United States.
The Radio Act of 1912: banned payola. dictated that broadcasters could operate only in New York City. forbid commercials on radio. required federal licenses for people who wanted to broadcast or receive messages.
required federal licenses for people who wanted to broadcast or receive messages.
What is Jammie Thomas' claim to fame? she was the first person to be legally fined for music piracy he founded Motown Records she was a member of The Supremes he invented LPs
she was the first person to be legally fined for music piracy
In the 1920s, the Motion Picture Producers and Distributors Association began cracking down on movie content by: stating that movies should not be made that will lower the moral standards of viewers. encouraging science fiction. encouraging the development of talking movies. reducing the number of movies produced annually.
stating that movies should not be made that will lower the moral standards of viewers.
Because of file sharing, the Recording Industry Association of America (RIAA) has: developed recordings that cannot be copied. encouraged reform of the musical licensing system. sued individuals who downloaded music. successfully stopped all music downloading.
sued individuals who downloaded music.
Blanket licensing meant that: all stations owned by the same company came up for license renewal at the same time. the American Society of Composers, Authors and Publishers charged stations a fee for licensed music. stations paid musicians and composers directly for the rights to the music. disc jockeys were discouraged from playing music.
the American Society of Composers, Authors and Publishers charged stations a fee for licensed music.
Which of these 1940s events helped reverse the growth of the movie industry that began in 1930? the invention of radio the hearings of the House Un-American Activities Committee WWII the consolidation of major movie studios
the hearings of the House Un-American Activities Committee
Which of the following was the event that may lead to the decline of free music file-swapping services and the increasing popularity of services that facilitate legal downloading of music? the lawsuit against Napster by the RIAA. the lawsuit against Grokster by MGM Studios in 2005. the introduction of the MP3 player. the lawsuit against individuals illegally downloading music in 2003.
the lawsuit against Grokster by MGM Studios in 2005.
Movie censorship codes changed forever: with the creation of 3-D movies. with the release of Man With the Golden Arm, a film about drug addiction. with spectaculars like The Sound of Music. when the Screen Writers Guild began in 1938.
with the release of Man With the Golden Arm, a film about drug addiction.
