consumer behavior ch. 10 quiz review

Which term is used to refer to the liking/disliking aspect of a specific feeling?

Affect

Consumers who purchase only popular brands because of insecurity are most likely influenced by the _____ motive.

Ego defense

Which of the following is a characteristic associated with emotions?

Emotions are often triggered by environmental events.

which motive reflects needs for observable cues or symbols that enable people to infer what they feel and know?

Need for objectification

Personality

an individual's characteristic response tendencies across similar situations.

Nikki likes to attend the movies, but she is concerned with how expensive ticket prices are getting and the cost of concessions. She wants to have fun, but she also knows that she needs to save money for college. Which type of motivational conflict is Nikki experiencing?

approach-avoidance

A set of human characteristics that become associated with a brand is referred to as

brand personality.

A consumer who purchases a certain style of clothes to establish and reinforce a unique identity is most likely fulfilling a need for

expression

after a very negative service encounter, Sam vents his emotions and seeks emotional and problem focused assistance from others. what is this called?

expressive support seeking

Dolly prefers to be in a large group rather than alone. She is talkative when with others and is very bold. Which personality trait best describes Dolly?

extroversion

Which core trait in the Five-Factor Model of personality is manifested by an individual being moody, temperamental, and touchy?

instability

laddering

is a popular tool for identifying latent motives

Which term is often used interchangeably with the term "motivation"?

need

Adam was working on a term paper and was exposed to so much information that he devised a classification system to organize the different sources of information he was using. This reflects which cognitive preservation motive?

need to categorize

Erin is very imaginative and appreciative of all types of art. She is very creatively talented, and others come to her for novel solutions to problems because she tends to "think outside the box." Which core trait best describes Erin?

openness to experience

In Maslow's hierarchy of needs, food, water, sleep, and to an extent sex, are considered ______ motives

physiological

Smoke detectors, preventive medicines, insurance, retirement investments, seat belts, burglar alarms, and sunscreen are all examples of products to satisfy consumers' _____ needs.

safety

Which of Maslow's needs involves the desire for self-fulfillment, to become all that one is capable of becoming?

self actualization

Emotions

strong, relatively uncontrollable feelings that affect our behavior

demand

the willingness to buy a particular product or service

The tendency of many consumers to discount claims made by sales people and ads is related to the need to attribute causation.

true