Consumer Behavior Chapter 1

Which of the following statements is true regarding the overall model of consumer behavior?

A consumer's self-concept and lifestyle influence his or her needs and desires.

John purchases and is satisfied with his SUV because he believes it provides greater crash safety than a sedan even though this is not technically true. John's satisfaction is based on the distinction between:

Actual need fulfillment and perceived need fulfillment

Which of the following is part of the marketing mix?

All of the above

Which of the following is used by firms to influence consumers?

All of the above

Disney World in Orlando, FL has several theme parks, resorts, restaurants, and stores. Each is intentionally created to offer a memorable event for visitors. For example, the Wilderness Lodge is a large resort hotel on the grounds, and everything within in is made to look like log cabins and pioneer days. Even the casual restaurant has the wait staff dressed in pioneer costumes, and they put on funny little skits when they are waiting on customers. Which of the following best describes what Disney is selling?

An experience

Tracking consumers' online activity and delivering specific banner ads based on that activity is known as ____________.

Behavioral targeting

How can an organization provide superior customer value to customers?

By doing a better job of anticipating and reacting to customer needs than the competition does

Which of he following is NOT evaluated when analyzing a company's own ability to meet customer needs?

Competitors

Harold is tasked with developing the marketing strategy for his family's business. What should he do first?

Conduct a market analysis

Jamie is developing a thorough understanding of his company's own capabilities, the capabilities of current and future competitors, the consumption of potential customers, and the economic, physical and technological environment in which these elements interact. Which step in the marketing strategy process is Jamie performing?

Conducting a market analysis

Product features, price, communications, distribution, and services together are often referred to as customer value.

False

_________ occurs when individuals or groups make consumption decisions that have negative consequence for their long-run well being.

Injurious consumption

Smaller women like to purchase fashionable clothes just as much as any women. However, most clothes are not proportioned for their smaller size and do not fit well. As a result, several manufacturers offer "petite" sizes of clothing for this group of consumers. Women who comprise this group have needs that differ somewhat from the total market and represent a ___________

Market segment

The product, price, communications, distribution, and services provided to the target market is referred to as the _______.

Marketing Mix

Thomas wants to gain a usable understanding of consumer behavior in order to help him become a more effective marketing manager. Which application of consumer behavior does this represent?

Marketing strategy

Amy purchased a new 32" LCD high-definition television and paid $400 for it. This amount of money Amy had to pay to obtain this product is known as the _________.

Price

____________ is the amount of money one must pay to obtain the right to use the product.

Price

A(n) _________ is anything a consumer acquires or might acquire to meet a perceived need.

Product

Auxiliary or peripheral activities that are performed to enhance the primary product or primary service is referred to as _________.

Service

Which of the following is NOT considered one of the firm's outcomes of the marketing strategy and consumer behavior process?

Service

Which of the following is FALSE regarding the working poor?

They spend a larger portion on their relatively small incomes on meals away from home.

Marketing strategy is formulated in terms of the marketing mix; that is, it involves determining the product, features, price, communications, distribution, and services that will provide customers with superior value. This entire set of characteristics is often referred to as the __________.

Total product

A target market is that segment(s) of the larger market on which a company will focus its marketing effort

True

It is critical that a firm consider call from the customer's perspective

True

The outcomes of a firm's marketing strategy are determined by its interaction with the consumer decision process.

True

Which of the following is used to describe a group of consumers with similar needs sets?

a, b, and c