consumer behavior chapter 3

The LGBT (Lesbian, Gay, Bisexual, and Transgender) or gay market has been estimated to comprise __________ of the adult U.S. population. 12-15 percent 7-10 percent Incorrect 17-20 percent 2-5 percent 25 percent

2-5 percent

__________ are based on performance criteria over which the individual has some degree of control. Traditional roles Ascribed roles Selective roles Gender roles Achievement roles

Achievement roles

Individualism affects which of the following? incentive systems for salespeople advertising themes product design customer complaining behavior All of these choices are correct.

All of these choices are correct.

Which of the following is not an environment-oriented value? cleanliness performance/status tradition/change risk taking/security All of these choices are environment-oriented values.

All of these choices are environment-oriented values.

__________ are widely held beliefs that affirm what is desirable. Norms Cultural values Precepts Prescriptions Orientations

Cultural values

Mickey is not concerned about the environment. He has no problem with the pollution coming from his 1965 Chevy, and he refuses to recycle. To which environmental activism segment would Mickey belong? Green Naives Eco-Villains Skeptical Individuals Proud Traditionalists None of the choices are correct.

Eco-Villains

The behaviors considered appropriate for males and females in a given society are known as Gender continuum. Gender roles. Gender. Sex. Gender identity.

Gender roles.

The practice whereby a firm promotes environmental benefits that are unsubstantiated and on which they don't deliver is known as eco-friendly. envirosafe. greenwashing. earthsafe. None of these choices are correct.

greenwashing.

Laurie purchased an entertainment armoire from a national chain furniture retailer. Unfortunately, one of the doors did not operate properly, so she called the retailer to complain. A service representative was sent out to adjust the door, but just a few weeks later, the problem reoccurred, so Laurie called again and asked for a new armoire. The store manager said that another service rep would have to come out to determine if it was due to a manufacturer's defect before it could be replaced. Because the service representative failed to show up, the manager decided to offer Laurie a new armoire. Unfortunately, the replacement had the same problem and Laurie demanded her money back. Now she tells everyone she knows the problems she's had with this retailer. Which value most likely underlies Laurie's complaining behavior? diversity fatalistic status individualism uniformity

individualism

The value that Americans place on youth has shown a slow reversal toward more value being placed on age in recent years. increased dramatically in recent years. remained unchanged in recent years. shown a slight increase in recent years. decreased dramatically in recent years.

shown a slow reversal toward more value being placed on age in recent years.

John doubts the sincerity of marketers who claim that they will donate to a cause if he purchases their product. He doesn't believe that they will make a difference because he thinks that marketers are only concerned with profits and probably only donate a small portion of their profits to the stated cause. John is best described as belonging to which group of consumers? skeptic balancer attribution-oriented socially concerned apathetic

skeptic

Maria will go out of her way to purchase a brand or patronize a store that claims to support a charity if she purchases their brand or shops in their store. Even though she knows that marketers develop these programs to help themselves as well as the cause, she doesn't really care about that. She's just driven by the desire to help. To which group of consumers does Maria belong? skeptic apathetic balancer socially concerned attribution-oriented

socially concerned

Which consumer group is driven by a desire to help with respect to cause-related marketing programs? socially concerned balancer attribution-oriented skeptic apathetic

socially concerned

What has been found to improve the results of cause-related marketing programs? supporting causes that help children longer commitments to supporting a cause the fit between the company and the cause the amount of money donated supporting causes that help the environment

the fit between the company and the cause

Which of the following is not an other-oriented value? masculine/feminine individual/collective diversity/uniformity tradition/change limited family/extended family

tradition/change

Lisa is a single mother of two and works two jobs to provide for her family and derives little or no satisfaction from employment. To which market segment would Lisa belong? traditional housewife trapped working woman career working woman modern-day woman trapped housewife

trapped working woman

The voluntary simplicity movement in America represents a shift in which value? masculine/feminine material/nonmaterial youth/age problem solving/fatalistic active/passive

material/nonmaterial

As green claims increased in number and scope, the FTC developed the __________ to help alleviate concern over the potential for marketers to mislead consumers. Biodegradable Act of 2005 Marketing Required Guidelines Green Guides Biodegradable Act of 2005 and Marketing Required Guidelines All of these choices are were developed by the FTC.

Green Guides

Catherine is married and a mother of two children. She has decided to forego her own career to stay home with her children until they are grown and on their own. Both she and her husband have decided that it is best for their family for him to assume the responsibility for providing financial security for them while she takes care of the home and family. Catherine would be classified as which type of woman? gender appropriate old-fashioned traditional modern gender consistent

traditional

Erica and her family decided that it was just too much strain on them for Erica to work outside the home. Even though she was a successful attorney and they enjoyed the good things in life, her family made a conscious decision to reduce their reliance on consumption and material possessions. This behavior has been termed dematerialization. voluntary withdrawal. demarketing. downsizing. voluntary simplicity.

voluntary simplicity.