consumer behavior exam two

the pillsbury doughboy and the jolly green giant are examples of a. branded poeple b. brand personalities c. brand positioning d. brand arrogance

Linda named her car, which she drove to work every day., Sylvia. She talked to her friends about the personality traits her little care seemed to have. Linda has _____her car. a. branded b. archetyped c. anthropomorphized d. repositioned

relatedly, consumer behavior researchers are interested in consumer's AIO. Please identify each activites, interests, opinions

_______ is a technique used to uncover consumer's associations between specific attributes and the general consequences. a. list of values scale b. laddering c. means end chain model d. terminal value

Young teenage girls are very heavy user of makeup. Though the target market is smaller than the larger adult market, marketers have learned that the consumption pattern is very heavy and these young women experiment with many varieties of products. this market most closely resembles which of the following principles? a. 80/20 principle b. the pyramid principle c. derived demand principle d. surrogate buyer principle

a. 80/20 rule

According to the theories of Carl Jung, our shared memories create______, which involve universal themes and appear frequently in myths and stories across cultures. a. archetypes b. patterns of behavior c. doppelgängers d. symbolic communities

a. archetypes

Bart was a mortuary worker who notices that there seemed to be a social class difference in what people placed on the graves of departed family members. What Bart observed was a class difference in how people manifest the relationship between external objects and the ______ self. a. extended b. actual c. social d. looking-glass

a. extended

_____is when the person tries to evaluate their appearance by comparing it to the people depicted in these artificial images a. social comparison b. self-esteem c. real self d. ideal self

a. social comparison

Hannah was embarrassed when her friends teased her about dancing on a table on friday night. She tried to tell her friends that she really is quite introverted and shy. Her friends observed that Hannah does not appear shy when she is out on a weekend evening. Which of the following statements is most applicable in understanding Hannahs personality? a.

b. hannah's personality is a unique psychological makeup that consistently influences behavior within a certain environmental situation. Although behavior will be consistent with consistent environments, it does not have to be consistent between environments.

Consumer researchers have adapted some of sigmund freuds ideas. In particular, his work highlights the potential importance of ______that influences our purchases. a. rational thinking b. unconscious motives c. conscious motives d. deviant behaviors

b. unconscious motives

Many of the props and settings consumers use to define their social roles become part of themselves. For example, one of Mary Bennett's last requests was that when she died, she wanted to be buried in her favorite dress. This situation illustrates______. a. real self b. ideal self c. extended self d. selfishness

c. extended self

when marketers use psychological, sociological, and anthropological factors to analyze a market, they are using a. demographics b. personality c. psychographics d. positioning

c. psychographics

People across all cultures appear to favor physical features that are associated with____ a. intellect b. wealth c. youth d. confidence

c. youth

carl jung

collective unconscious with shared archetypes

Fred Johnson lives, eats, and breathes pro football. HIs favorite team is the Cowboys. His home looks like a Dallas Cowboy's museum. Which level would most likely apply to Fred's situation? a. family level b. individual level c. community level d. group level

d. group level

Both Eastern and Western Cultures see the self as divided into a _____ a. single, group, and dynamic self b. single, extended and group self c. relational, occupational, and religious self d. inner, private self, and outer, public self

d. inner, private self, and outer public self

consumers who have _____ are particularly good targets for marketing communications that use fantasy appeals a. self fulfilling prophecies b. looking-glass selves c. small gap between their real and ideal selves d. large gap between their real and ideal selves

d. large gap between their real and ideal selves

Both Justin and Craig are business majors and live in the same dorm, but Justin looks like Cabela's showroom, with fishing trophies and lures on the walls and pictures of fishing trips across the study desk, who craig's room features posters of his favorite group and stacks of cd's. The difference between the two rooms reflects ____between Justin and Craig. a. motivational aptitudes b. ego c. brand awareness d. lifestlye

d. lifesyle

id- ego- superego-

id= devil on your shoulder ego- mediator between the id and the superego superego- angel on your shoulder

College student Jeff Barnes sees himself as a rich banker who drives a top of the line BMW. this fantasy is an expression of: a. ideal self b. actual self c. looking glass self d. collective self

ideal self

the extended self: individual- group- community family-

individual- personal possessions group- social groups community- neighborhood family- residence and furnishings

A _____defines a pattern of consumption.

lifestlye

looking glass self

our self image is shaped by society

self esteem-

refers to the positivity of one's self concept

brand personality

set of traits that people attribute to a brand as if it were a person

marketers trigger ______to make consumers recognize new ways to fulfill needs

social comparison

psychographics include the study of how consumers spend their _____

time and money