Consumer Behavior Final Chapter 14

extended decision making

very high levels of purchase involvement tend to produce

limited decision making

Which type of consumer decision making includes the evaluation of only a few attributes, simple decision rules, and few alternatives?

limited decision making

Which type of consumer decision making involves the evaluation of many attributes and alternatives and employs complex decision rules?

Desired state

A(n) ________ is the way an individual wants to feel or be at the present time

Consumers are more likely to become bored on sensory attributes such as taste.

What has research revealed regarding consumers' variety-seeking behavior?

The "do not purchase" alternative

A completely nominal decision does not even include consideration of _____

Suppressing Problem Recognition

A firm that introduces a new line of non-fat snack food due to increasing consumer concern with health is ________.

Product Analysis

A manufacturer of a digital music player asked several consumers the problems associated with using these types of products. Several consumers said that they had trouble downloading music onto their computers and then onto their music players. Which approach to problem recognition is this marketer using?

actual state

A(n) ________ is the way an individual perceives his or her feelings and situation to be at the present time.

Selective problem recongnition

An advertisement for Topol toothpaste, which is targeted at smokers and coffee and wine drinkers, stresses how this is the only brand that can remove the stains associated with these consumption behaviors. Which type of problem recognition is this marketer attempting to stimulate?

actual state

Bessie is at the grocery store and is trying to remember some of the things she needs to buy. She is in the cleaning products aisle looking at the floor cleaning products. She's pretty sure she has another bottle left at home, so she doesn't purchase another. Bessie's perception of her current situation regarding this product reflects her ________.

desired state

Candice is on a diet and wants to lose 10 pounds. She wants to be thin right now, which represents her ________.

Discovering Consumer Needs

Effective quality control and distribution and package inserts that assure the consumer of the wisdom of their purchase are attempts at ________.

a low level of purchase involvement

Emma noticed that she was almost out of gas, so she pulled into the nearest gas station and filled up her tank. Emma's decision making on which gas to purchase is characterized by

variety seeking

James likes to eat a strawberry Pop-Tart for breakfast before school. After about two weeks of this, he starts to get bored with that and switches to waffles. James is displaying which type of behavior?

Activity Analysis

Kim was participating in a group discussion centered on the participants' problems encountered while taking care of their hair. Which approach to problem identification is this?

active

Many elderly consumers have problems with arthritis. This painful condition makes it almost impossible for them to open jars or medicine containers because the joints in their fingers are so stiff. Which type of consumer problem is this?

limited decision making

Marla is bored with her cell phone. She wants to purchase a new one that has cool ring tones and can take a picture. She's not going to conduct a big search for a new phone as she's just going to consider a few others. Which type of decision making is this?

habitual decision making

Nominal decision making is sometimes referred to as

Emotion Research

One retailer asked a group of consumers the types of emotions they experience in both positive and negative retail situations. The purpose of this research was to uncover consumer reactions to various situations so that clerks could be trained to respond appropriately. Which approach to problem recognition is this?

how critical the problem is to the maintenance of the consumer's desired lifestyle

Relative importance of a problem is determined by which of the following?

problem recognition

Tess noticed that she was almost out of shampoo. Which stage of the decision process will this observation activate?

extended decision making

The Smith's oldest daughter, Olivia, is a senior in high school. She has all "A's" and socred a 34 on the ACT. She is president of the debate team and the national honor society as well as a member of the cheerleading squad. Olivia wants to attend medical school, so both she and her parents are very concerned about which undergraduate school she attends. They have spent countless hours on the Internet examining universities, and they have already visited five campuses. For Olivia and her parents, which type of decision making does this represent?

active and inactive

What are the types of consumer problems?

human factors research

Which approach to problem recognition attempts to determine human capabilities in areas such as vision, strength, response time, flexibility, and fatigue and the effect on these capabilities of lighting, temperature, and sound?

Emotion Research

Which approach to problem recognition examines emotions associated with certain problems?

Culture and Subculture

Which nonmarketing factor affects a consumer's desired state?

the consumer's perception of the actual state

Which of the following drives problem recognition?

The firm has a small percentage of the market

Which of the following is NOT an appropriate condition to attempt to influence generic problem recognition?

all of the above

Which of the following is a concern marketing managers have related to problem recognition?

all of the above

Which of the following is an approach to problem identification?

Only when the desired state is greater than the actual state will a problem exist.

Which of the following statements is FALSE regarding problem recognition?

Generic Problem Recognition

Which problem recognition involves a discrepancy that a variety of brands within a product category can reduce?

selective problem recognition

Which problem recognition involves a discrepancy that only one brand can solve?

nominal decision making

Which type of consumer decision making does not include alternative evaluation?

nominal decision making

Which type of consumer decision making includes only a limited internal information search and no external search for information?

active

Which type of consumer problem is one the consumer is aware of or will become aware of in the normal course of events?

extended decision making

Which type of decision making involves an extensive internal and external information search followed by a complex evaluation of multiple alternatives and significant postpurchase evaluation?

limited decision making

Which type of decision making involves internal and external search, few alternatives, simple decision rules on a few attributes, and little postpurchase evaluation?

nominal decision making

Which type of decision making process in effect involves no decision per se?

problem recognition

________ is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process.