consumer products
unsought products
Insurance, burial plots, and similar items require aggressive personal selling and highly persuasive advertising.
specialty products
Rolex watches, Rolls Royce automobiles, Bose speakers, Ruth's Chris Steak House, and specialize forms of medical care.
Shopping product
a product that requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores.
Convenience products
consumers buy products regularly, usually without much planning example, the gum Dentyne Ice is available everywhere, including Wal-mart, Walgreens, gas stations, newstands, and vending machines
shopping product heterogeneous
consumers perceive shopping products as essentially different and they have trouble comparing because the prices, quality, and features vary so much.
shopping product homogeneous
consumers perceive shopping products basically similar and typically look for the lowest-priced brand that has the desired features. like washers, dryers, refrigerators, and TVs.
shopping product
consumers usually buy a product only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility.
shopping product
they are willing to invest some effort into this process to get the desired benefits.
specialty product
A particular item for which consumers search extensively and are very reluctant to accept substitutes.
unsought product
A product unknown to the potential buyer, or a known product that the buyer does not actively seek.
Convenience products
A relatively inexpensive item that merits little shopping effort.
what are four ways to classify consumer products?
Convenience products, shopping products, specialty products, and unsought products.
shopping product heterogeneous
The benefit of comparing shopping products is "finding the best product or brand for me"; this decision is often highly individual. example, it would be difficult to compare a small university with large public university.
shopping product
homogeneous and heterogeneous
Convenience products
popular products like Coca-cola, Bayer aspirin, and Right Guard
Convenience products
that is, a consumer is unwilling to shop extensively for such an item. examples are candy, soft drinks, combs, aspirin, small hardware items, dry cleaning, and car washes.
