Content Marketing

How can you best lead your audience through their buyer's journey?

A call-to-action provides people with a helpful next step.

Which of the following is MOST impactful to effectively tell your business' story?

A mission with supporting values

Fill in the blank: The following sentence is an example of ____________ voice. "Your father did the grocery shopping."

Active voice

Which of the following are areas to include CTAs on a blog post?

At the top, Bottom, and next to relevant content to the reader.

Which of the following is a helpful way to generate ideas for content using Google's search engine results page?

Autocomplete functionality "Related searched" section "People also search for" box

You read through a blog post from a co-worker that's about two different topics. Is this good or bad?

Bad — pick just one topic per post to make it clear for readers and search engines.

Which of the following is an example of a helpful platform where you can see which content has the best social media performance?

BuzzSumo

What's an example of a specific topic?

Marketing automation strategies

What is the head term in the title "Official guide to creating a mobile marketing strategy in 2019"?

Mobile Marketing

All of the following are examples of videos in the engage stage of the inbound methodology EXCEPT: -Product demos sent via email. -An onboarding video. -Landing page promotional videos. -All of the above

On-boarding videos are generally found in the delight stage.

All of the following are examples of videos in the attract stage of the inbound methodology EXCEPT: -Educational how-to videos that provide relevant tips. -Thought leadership videos that establish you as an industry resource. -Product demos sent via email. -All of the above

Product demo videos are generally found in the engage stage.

What is whitespace?

The empty space on the page

According to Simon Sinek, people most care about _______________.

Why your business does it

Which content should you republish?

Your top-performing content

At a minimum, to create an effective topic cluster, you need to link __________.

all relevant subtopics to your pillar page

Fill in the blank: When creating content you should ___________.

keep your audience and search engines in the front of mind

True or false? To get the most value out of your content, republish it immediately.

False

True or false? Including a video at the top of a website page increases bounce rate.

False Videos at the top of website pages help reduce bounce rate.

True or false? You should bold all variations of the keyword you're trying to rank for on your blog post, as this helps the reader understand what's most important on the page.

False. Only bold key information that you want the reader to remember.

All of the following are examples of video in the delight stage of the inbound methodology EXCEPT: -Landing page promotional videos. -A thank you video included in an email after purchasing a product or service. -An onboarding video to get set up for success. -All of the above

Landing page promotional videos are generally found in the engage stage.

When do effective writers write the introduction and conclusion for their blog posts?

They write the introduction and conclusion after they written the main content of the piece.

If you're going to repurpose content from the ground up, then you first need to determine your _________.

Topic

True or false? Effective content marketers consume content from a wide variety of places as opposed to sticking to content specific to their industry.

True

Which of the following is NOT needed to create an effective story that resonates with your audience? -Use content to create emotional appeal -Be consistent and authentic -Keep the story clear and concise -Use charts and graphs to prove your results

Use charts and graphs to prove your results

How can you make your writing sound more conversational

Use contractions