Content Marketing Quizzes
when segmenting your email list, what should be the first distinction you make?
Prospective versus existing customers
Which of the following is a common form of content repurposing?
Repurposing a blog post as a video
Why do businesses write a supplementary blog posts for an infographic?
To improve SEO and online visibility
which of the following is an appropriate long- tail keyword you would optimize for?
Vanilla scented candles
In which of the following situations would you want to test additional ideas?
When a landing page does not lead to any new subscribers
Which of the following is one of the four factors of a good blog layout?
use of headlines
What is the simplest and most effective way to build an email list?
Add a subscription form to your website
which of the following is NOT an example of a social media advertisement?
An organic Instagram video
as you stay current with digital marketing trends, which is critical trends to follow?
Demographics
You should follow the 80/20 rule of sharing contacts
False
A transcribed podcast is helpful for SEO. What is a best practice for using it as part of your SEO strategy?
combined the podcast and transcription into a single blog posts
what action should you take if your content's keywords have sharply decreased in search volume the past 12 months?
consider related key words that have not sharply decreased in search volume
After creating by personas, what should you be able to do?
develop Content tailored for your personas
if you wanted to use social media to move people from the "Demand" phase of the AIDA model to the "Action" phase, which of the following would you promote?
discounts only available through your online store
why would a business at a comic strip or other drawing to its content marketing strategy?
diverse Content provides a fresh perspective for the audience
What is the goal of native advertising?
drive the reader to take a predetermined action
which of the following is the main advantage to using events to drive content?
events feature a built-in audience that it's easy to reach
Content marketing an online advertising are essentially the same
false
what is the practice of creating valuable content experiences tailored to prospective customers?
inbound marketing
what type of podcast is ideal for a membership-based organization?
interviews
why is it necessary to integrate multiple forms of contact into your content strategy?
people consume media in different ways
online advertising is considered _____ marketing
push
most people learn best through _________ than other senses
seeing
What is the difference between segmenting and targeting?
segmenting arranges an audience into groups based on similar characteristics, while targeting narrows those groups into a niche.
which of the following is NOT a reason companies use video on social media?
social media is now all video
A brand can have several KPIs to measure digital marketing performance
true
KPIs can be grouped according to your larger marketing goals such as sales or customer loyalty?
true
SEO can be a major driver for blog post traffic
true
When scoring your writing using the Flesch reading ease test, what is considered a good score?
60 or more
Britain contact can be dynamic or static. Which of the following is static content?
A "Contact Us" Page
Which of the following businesses would probably perform best on Facebook?
A local Italian restaurant
Which of the following is not a modern-day example of content marketing?
A mortgage company purchases TV ad doace to promote their historically low rates
when developing a content marketing strategy, which of the four content forms should be included?
All four forms should be included
if done correctly, SEO can drive traffic to_____ of the AIDA model
Any phase
A podcast with a strong SEO that attracts new listeners through word-of-mouth marketing moves potential buyers into which phase of the AIDA model?
Attention
what is the first step in the AIDA model?
Attention
When does a touch point usually occur?
Can occur anytime
according to SEMrush, which of the following sets of KPIs should be used if you want to track your content marketing's ROI?
Company revenue
When executing your strategy, which of the following is imperative to a successful campaign
Creating a timeline
you work online selling another company's product at your own set price. You also do not keep the good in stock (i.e: the manufacturer ships them). What is the form of referral called?
Drop shipping
The optimal video length on social media is usually 30 seconds or less, depending on the platform. Which social networks optimal length is actually 2-5 minutes?
which of the following actions would not result from conducting a content audit?
Finding a social media post to re-share
which video strategy should businesses NOT use today?
Go viral
how does a zero - click search provide information if the searcher never clicks on the SERPs?
Google's feature snippet provide all the necessary information
What is the most common method of collecting user data?
In-page forms
Which of the following marketing principles does not apply to inbound marketing?
Inbound marketing is a push marketing strategy
Why would a business choose to design an infographic instead of writing a blog post
Inforgraphics are more engaging through the use of visuals
Why does email marketing convert a higher rate than other forms of marketing?
It communicates with people who have already interacted with your brand
which of the following is a major reason why content marketers update their old content?
It is much quicker than creating new content
what does a 9:16 aspect ratio mean?
It's a high-definition, vertical video
which of the following is NOT traditionally a goal of a website?
Keeping visitors as long as possible
You just finished a presentation that went really well and you want to share the slides with your network. Which social media platform is best for this?
A brand with numerous, complex KPIs have opted to use Wordpress's native analytics. Why is choosing native web analytics a bad idea in this situation?
Native web analytics are limited in the analytics they can measure
Content Marketing is primarily ____ media
Owned
Native advertising is written by the advertiser and placed on a News site for a cost. What kind of media is this considered?
Paid
Which of the following social networks has the most female active users?
if you work for a major corporation with social media accounts on every platform, what should you do after your conducting your Content audit?
Revisit all of them and consider removing those with no ROI
what is the first step in building is strategy around unique Content or an event?
Set your goals
on which platform are visuals most effective?
Social Media
Your VP of marketing comes to you with a SEM strategy. She wants ads to appear every time somebody searches for "shoes" and wants the ad to link to your product page with the visitors can make a purchase. Why would you ultimately turn down this proposal?
The key word "shoes" is going to be competitive and extremely expensive per click
where does brand loyalty fall in the AIDA model?
The last stage when a brand builds a relationship with the customer
When promoting a podcast episode, where should your social media post a link to?
The podcast episode being promoted, to drive plays
when uploading a podcast to a hosting platform, what is primarily used for SEO?
The title and description
how are events and webinars similar?
They provide similar content opportunities
if your business plans to use social media to connect with younger consumers through authentic video, which of the following would be best to consider?
TikTok
TikTok is popular among teenagers and Gen Z, but which of the following is also an appealing reason for businesses to consider the platform?
Tiktok leads to more consumer spending then almost every other smart phone app
your blog has two articles with the same number of views. In addition to views, which of the following metrics should be used when considering content to update?
Time on page
B2B purchases typically take longer than B2C purchases
True
Content marketing is designed to attract, acquire, and engage a clearly defined audience
True
Most user generated content on social media is publish soon after an encounter with the brand.
True
any type of content can be turned into video content
True
what type of photos are popular among brands because of their share-ability and low-cost produce?
User-generated
what is a core skill to work on as a content marketer?
Writing
why shouldn't you post a YouTube link on Facebook, Twitter, or LinkedIn?
You will see decreasing organic reach
What is the second most popular social network?
YouTube
What is the main difference between uploading a video to YouTube and uploading a video directly to social media?
Youtube videos can take years to accumulate views, while social media videos have a much shorter lifespan
To what form of content can you re-purpose a blog post?
any content, because blogs are the most versatile and can be repurposed into almost any type of content
what is the difference between Internet radio and podcast?
podcasts alert subscribers of new episodes and Internet radio is an ongoing broadcast.
what are featured snippets positioned on SERPs?
position #0
In the user experience honeycomb, what is the central most important trait?
valuable