deca 2017

Which of the following Internet promotional messages for hair-care products would best appeal to men in the 20-30-year-old age group:

"Get a free sample of Maxim Conditioner to maximize your hair's potential."

Which of the following is a factor that cruise lines consider when deciding when to buy new linens and towels:

Annual rate of consumption

Which of the following is a characteristic of groupthink that may hinder ethical decision making in relation to financial issues:

Censorship

What type of financial-services provider helps individuals manage their assets and then distributes those assets to beneficiaries?

Estate planner

Which of the following is an example of how businesses are using advergaming:

Featuring products on billboards in online games

What do employees within a retail business often use as a means of communicating informally with each other?

Grapevine

Which of the following statements is true of a business risk that is categorized as a "pure" risk:

Insurance may be purchased to cover these risks.

Which of the following is a true statement about a management information system (MIS):

It may be one part of a business's overall information management program.

What procedure do many businesses tell their employees to follow during a robbery?

Obey the demands

Which of the following research techniques should you select if you need an accurate picture of a hotel restaurant customers' buying or usage patterns/habits:

Observation

What characteristic of the hospitality and tourism product is described in the following scenario: If an airline sells 150 of 200 seats on an airplane, the airline cannot inventory the seats until the next flight and sell 250 seats.

Perishability

A resort is conducting telephone interviews with former guests to determine how it can improve its services. How can the resort minimize interviewer bias and procedural errors during the interview process?

Provide the interviewers with training

What form of technology allows channel members to track a product's movement through the supply chain in real time?

Radio frequency identification (RFID)

What action would you recommend a hotel restaurant's manager take when the following situation occurred? The manager phoned a restaurant supply house to order new table linens and was told that she would also need to buy a case of wine and two-dozen wine glasses to get the table linens. The manager did not want the wine or the glasses.

Report the restaurant supply house for antitrust violations

Which of the following is an example of a travel agent providing a product extension to customers:

Selling a cruise and a city tour before departure

After a party of six has finished the main course at a resort restaurant, the server brings over a tray of pastries and asks which ones they would like for dessert. This is an example of which of the following sales techniques:

Suggestion selling

How has technology affected the travel-agency industry?

Technology has threatened the travel-agency industry.

Which of the following work situations would best demonstrate a job with high depth and high scope:

The manager of a restaurant selects the monthly menu and designs a newspaper advertisement

Why should a marketing specialist at a convention and visitors bureau want to track its promotional activities?

To determine their impact on sales

Which of the following is a way that businesses often use the information provided by the accounting department:

To hire additional staff

The Cozy Night Motel chain wants to learn about hospitality trends. Which secondary source would provide the chain with the desired information:

Trade association

Which of the following would be most useful in tracking environmental changes in technology that impact hospitality and tourism marketing:

Trade magazines

Which of the following includes the buildings, tools, and machines used in the production of goods:

capital goods

The best type of display for a hotel coffee shop to use to protect freshly baked desserts while still promoting their sales is a(n) __________ display.

closed

One of the benefits of production to consumers is that production

creates form utility.

Individuals can verify the accuracy of their credit histories by reviewing a ____________ that is obtained from a ___________.

credit report, credit bureau

Dean makes sure that each new worker assigned to him receives the necessary guidance, training in specific tasks, and a reward for hard work. Dean's techniques are used in his management function of

directing.

While conducting an environmental scan, a convention bureau obtained information revealing that consumer confidence was gaining strength in the nation. This is an example of a(n) __________ factor

economic

Your neighbor, Mr. Jones, grows several varieties of seasonal flowers in his garden. Because the flowers are beautiful and useful, they are considered to be

economic goods.

When a memorandum format is used for a short report, it does not require a(n)

handwritten signature

Computer programs that allow businesses to manage all types of activities, such as inventory control and finance, are known as

integrated software application packages.

One way that an applicant can indicate a sincere interest in the job during an employment interview is to

listen attentively

Interest and enthusiasm are very important parts of a(n)

positive attitude.

When developing persuasive business letters, it is most important for the writers to think about the readers'

possible objections.

An advertising agency hired by a congressional candidate to develop the advertising program for a political campaign is an example of __________ marketing.

services

A database query allows a user to retrieve business records that contain

the same criteria.

what is total liabilities

the sum of all things payable and taxes

Customers who buy travel goods and services have rights that

vary according to region and type of business.