DECA Entrepreneurship Questions 40-60

Which of the following software is required for a computer system to be able to access Web data: A. Browser B. Modem C. Filter D. Video

A) Browser.

Age, ethnicity, and income are all factors when developing a target segment based on A. demographics. B. geography. C. behavior. D. psychographics.

A) Demographics.

Which of the following is an example of a consumer market: A. Workers buying lunch at a local restaurant B. Businesses buying vehicles for salespeople C. Schools buying chairs for classroom use D. Companies buying equipment for a machine shop

A) Workers buying lunch at a local restaurant.

What do managers do to make sure the work of the business is done effectively and on time? A. Supervise staff B. Delegate authority C. Maintain power D. Obtain knowledge

A) Supervise staff.

Why is it important to ask job applicants about their training and previous job responsibilities during the interview process? A. To determine qualifications B. To review recommendations C. To analyze personality types D. To establish specifications

A) To determine qualifications.

Which of the following is an example of a touchpoint: A. A company provides new employees with customer-service training. B. A customer watches a company's television commercial. C. Company management analyzes customer buying behavior. D. A company researches customer relationship management software.

B) A customer watches a company's television commercial.

When translating performance measures for marketing activities into financial outcomes, which outcome usually is of most importance to management? A. Interest rate B. Net profit C. Tax level D. Unit price

B) Net profit.

If market research yields different results each time it is conducted, the research is not A. valid. B. reliable. C. objective. D. systematic.

B) Reliable.

Do businesses ever have more than one objective for their marketing-research projects? A. Yes, businesses generally combine several marketing-research objectives. B. Yes, businesses sometimes have more than one marketing-research objective. C. No, businesses set one objective for each marketing-research project. D. No, businesses do not have specific marketing-research objectives.

B) Yes, businesses sometimes have more than one marketing-research objective.

A primary reason for a business to interpret statistical findings is to A. increase production. B. promote creativity. C. aid decision-making. D. influence buyers.

C) Aid decision-making.

A piece of easily observable data about a competitor is its A. sales reports. B. products in development. C. current promotional campaign. D. future plans.

C) Current promotional campaign.

Conducting a break-even analysis often helps a business A. determine market share. B. understand the level of demand. C. establish a selling price. D. monitor the competition.

C) Establish a selling price.

Businesses establish efficient operating systems in order to achieve quality and A. supervise staff. B. monitor production. C. expedite workflow. D. reduce maintenance.

C) Expedite workflow.

The function performed by a business in obtaining goods to be resold is A. credit. B. exchange. C. purchasing. D. management.

C) Purchasing.

Which of the following is a factor that might make it necessary for a business to change its marketing strategy: A. Competition is limited. B. Consumers are satisfied. C. Technology is advancing. D. Economy remains stable.

C) Technology is advancing.

What should a business manager do to effectively handle an employee's complaint? A. Explain business procedures B. Listen to the complaint C. Consider several solutions D. Send the employee to counseling

C)Consider several solutions.

Which of the following evaluation tests is usually the most effective in determining the motivation level of prospective employees: A. Polygraph B. Work sample C. Personality and interest D. Aptitude and intelligence

C)Personality and interest.

A business has a 30% share of an $845,500 market. What should it forecast in sales for next year's marketing plan if it expects to obtain an additional 5% of the market? A. $236,740 B. $253,650 C. $270,560 D. $295,925

D) $295,925.

When a business conducts a market analysis and identifies territories, determines the possible buyers in the territories, and estimates the buyers' purchases, it is evaluating the A. competitors' market share. B. segment's psychographics. C. potential media exposure. D. area's market potential.

D) Area's market potential.

By monitoring a variety of sales records on a continuous basis, a business can often develop A. selling policies. B. training manuals. C. distribution lists. D. customer profiles.

D) Customer profiles.

Payroll, rent, utilities, and supplies are all classified as __________ expenses. A. contractual B. variable C. fixed D. operating

D) Operating.