DECA Online Marketing Cluster Exams

What type of information is it acceptable to leave out of a job application? A. Contact information B. Educational background C. Salary requirements D. Professional experience

Salary requirements

Which aspect of a business benefits the most when a company implements a customer loyalty program that asks its participants to complete a customer questionnaire: A. Operations B. Sales C. Warehousing D. Accounting

Sales

To identify product opportunities, Corrine tries to make connections between two unrelated items, which is an example of A. idea testing. B. creative thinking. C. decision making. D. problem solving.

Creativity thinking

Which of the following situations is most likely to result in long-term, increased sales for a business: A. Constantly providing new choices for consumers B. Raising the price of its current products C. Lowering the price of its current products D. Eliminating a slow-selling product line

Currently providing new choices for consumers

A restaurant server might obtain valuable information about the taste of a new menu item by talking to A. customers. B. the cooks. C. friends. D. suppliers.

Cusotomers

While typing a document using word-processing software, Janice decided that she wanted to move a paragraph from the first page to the second page of her business report. What actions should Janice use to efficiently move the text? A. Delete the text and copy it into a text box in the new location B. Copy and paste C. Delete the text and retype it in the new location D. Cut and paste

Cut and paste

Which of the following are elements that appear in the heading of a memorandum: A. Company, to, subject, and date B. To, title, from, and date C. Date, title, to, and company D. To, from, date, and subject

To, from, date, and subject

Which of the following is a factor that affects selling policies over which a business has no control: A. Price of goods/services B. Availability of raw materials C. Quality of suppliers D. Number of employees

Available raw materials

Which of the following is categorized as a fixed expense in a personal budget: A. Groceries B. Car payment C. Home repairs D. Clothing

Car payment

Which of the following is an example of a direct-marketing channel that a business can use to send personalized promotional information to its customers in real time: A. Cell phone B. Catalog C. Scanner D. Television ad

Cellphone

What type of product information might a salesperson obtain from reading a business's promotional materials? A. Aptitudes B. Demographics C. Objectives D. Characteristics

Characteristics

Which of the following is considered an external cause of business cycles: A. Climatic changes B. Aggregate demand C. Money supply D. Inventory levels

Climatic changes

What do many individuals establish when planning for future financial needs? A. Living will B. College fund C. Emotional intelligence D. A work history

College fund

What information is usually best to discuss in person rather than to provide in an employment application? A. Personal references B. Job expectations C. Salary requirements D. Special qualifications

Salary requirements

A primary reason for a business to interpret statistical findings is to A. influence buyers. B. promote creativity. C. increase production. D. aid decision making.

aid decision making

As a sales representative for a large distributor, you hear a lot of information from your clients about the competition. Which of the following characteristics would help you to demonstrate initiative in this situation: A. Creativity and self-understanding B. Patience and resourcefulness C. Empathy and self-control D. Alertness and assertiveness

alertness and assertiveness

What are salespeople expected to be able to do in order to sell goods and services to customers? A. Control expenses B. Arrange displays C. Answer questions D. Develop brochures

answer questions

You are in a better position to control your own future if you __________ change. A. agonize over B. anticipate C. wait for D. avoid

anticipate

Pick the best response: Where do product opportunities exist? A. Anywhere that people have had their needs satisfied B. Where people work C. Where people participate in their hobbies D. Anywhere there is an un- or under-met need

anywhere there is an un- or under-met need

When writing a business report, Thomas might check his writing and style manual to determine the A. synonyms for common words. B. best way to set up tables using computer software. C. formal definitions of important terms. D. appropriate way to cite his resources.

appropriate way to cite his resources

Brix Beauty Salon used a celebrity's name and photograph in a recent newspaper advertisement, even though the celebrity had not given Brix permission to use her name and likeness. What tort did Brix Beauty Salon commit? A. Defamation B. Wrongful interference C. Appropriation D. Conversion

appropriation.

The owner of a business is meeting with the company's managers and supervisors to set objectives for the next year. This group is developing the company's A. business goals. B. channels of distribution. C. market share. D. promotional mix.

business goals

Product/service management can help to decrease A. business risk. B. profits. C. sales. D. financial success.

business risk

The payment of taxes to the federal government allows it to provide goods and services to ___________ and ___________ . A. businesses; households B. businesses; resource markets C. households; product markets D. businesses; product markets

businesses; households

A consumer advantage of cooling-off laws is that it allows A. buyers a limited amount of time to withdraw from a purchase agreement without penalty. B. sellers an unlimited time frame to file a lawsuit if the buyers back out of the sales contract. C. buyers to withdraw from the purchase agreement but must pay high fines to the sellers. D. sellers to withdraw from the purchase agreement but must pay high fines to the government.

buyers a limited amount of time to withdraw from a purchase agreement without penalty.

Your supervisor has asked you to prepare a marketing status report for each of the company's six regional offices. The most appropriate way to organize the information is A. by site location. B. by sales function. C. in chronological order. D. in reverse sequence.

by site location

A business can protect its confidential computer information from unauthorized users by A. developing Internet message boards. B. encrypting computer files. C. conducting annual virus scans. D. classifying business data.

encrypting computer files.

Long-term unemployment may affect an individual by A. improving mental health. B. eroding his/her skills. C. increasing protectionism. D. building savings.

eroding his/her skills

An e-mail message that is sent to a coworker should contain A. a persuasive argument. B. an urgent tone. C. essential information. D. encouraging news.

essential information

When the Silvers purchased their new car, the dealership representative sold their contract to another company in exchange for cash. To what type of business would the dealership have sold the Silvers' contract? A. Commercial bank B. Savings and loan association C. Finance company D. Credit union

finance company

One of the basic risks in marketing is the possibility of __________ loss. A. impersonal B. political C. financial D. promotional

financial

Terry's supervisor showed him some steps he could take in order to process customers' orders faster. The supervisor's suggestions are an example of A. feedback. B. external training. C. empathy. D. unfair treatment.

feedback

When an agent legally acts in the best interests of his/her client, the agent is establishing a(n) __________ relationship. A. authoritative B. fiduciary C. principal D. legislative

fiduciary

When businesses invest funds to expand, they are involved in the process of A. selling. B. depreciation. C. finance. D. capitalism

finance

A decrease in the availability of raw materials is an economic risk that may result in __________ for a business. A. high interest rates B. increased regulation C. financial loss D. lower turnover

financial loss

A downturn in the economy has forced a home builder to lower its prices. This company has __________ prices. A. flexible B. realistic C. inflexible D. competitive

flexible

Because people often change their negotiating styles and strategies, effective negotiators must be A. optimistic. B. flexible. C. indifferent. D. uneasy.

flexible

Which of the following is a source of primary market research: A. Government publications B. Search engines C. Focus groups D. Industry periodicals

focus groups

Listening carefully should enable employees to A. earn frequent raises. B. become good speakers. C. avoid criticism. D. follow directions.

follow directions

What synectics technique compares a problem with something else that is unrelated? A. Discretionary comparisons B. Forced analogies C. Arbitrary metaphors D. Deliberate allegories

forced analogies

Government selling regulations are often established to lower the occurrence of business A. debt. B. taxation. C. fraud. D. competition.

fraud

Many businesses try to foster positive customer/client relations by encouraging employees to be A. talkative. B. friendly. C. reserved. D. authoritative.

friendly

When Amber walked by Ryan's desk, she noticed that Ryan was raking his left hand through his hair, that his face was red, and that he kept hitting the enter button on keyboard with his right hand, while frowning at his computer screen. Based on his nonverbal cues, Amber would probably assume that Ryan was A. patient. B. frustrated. C. bored. D. enthusiastic.

frustrated

Channels of distribution benefit businesses by A. lowering the prices of all industrial goods. B. getting their products to consumers more efficiently. C. raising their profits each year. D. allowing them to avoid all channel tasks.

getting their products to consumers more efficiently

What is one of a coach's most important tasks? A. Accepting change B. Caring for others C. Giving feedback D. Being honest

giving feeedback

In some cultures, creating relationships during business negotiations is key; in other cultures, negotiators want a signed contract. This illustrates cultural differences in negotiating A. styles. B. attitudes. C. schedules. D. goals.

goals

Increasing membership by 25% during the next year might be one of the __________ of a health club. A. principles B. strategies C. tactics D. goals

goals

How food products can be used generally is determined by their A. traits. B. grades. C. labels. D. brands.

grades

By reading trade journals, business professionals can learn about A. internal policies. B. corporate changes. C. industry trends. D. organizational sales performance.

industry trends.

One advantage of using the Internet for promotional purposes is that A. consumer privacy is secure. B. information is available on demand. C. it can reach less affluent markets. D. businesses don't need to target markets.

information is available on demand.

When a customer is willing to purchase only one specific brand, this is referred to as brand A. strategy. B. recognition. C. preference. D. insistence.

insistence.

A clothing manufacturer checks one pair of pants out of every shipment to ensure the quality of its product. This process is known as quality A. inspection. B. guarantee. C. delivery. D. assurance.

inspection

Legal ownership of purchases does not pass to the purchaser until all payments have been made if the purchaser uses __________ credit. A. trade B. revolving C. regular D. installment

installment

What should you avoid doing when filling out an employment application? A. Leaving blank spaces B. Specifying certain jobs C. Providing exact data D. Signing your name

leaving blank spaces

What do all businesses need to be aware of with regard to the accounting process? A. Legal considerations B. Management styles C. System specifications D. Research techniques

legal consideration

One of the benefits of negative feedback is that it A. keeps you from making mistakes. B. tells you what you are doing right. C. lets you know what is expected of you. D. makes you feel good about yourself.

lets you know whats expected of you

Decision making can be a difficult process, especially as the __________ rises. A. lack of competence B. number of participants C. amount of money D. level of uncertainty

level of uncertainty

"I can't agree to your terms until I discuss the situation with my manager." This is an example of the __________ negotiating strategy. A. limited authority B. good cop/bad cop C. deadline-driven D. bargaining

limited authority

When creating web pages, a business should be sure to include a __________ the home page. A. reason for B. picture on C. summary of D. link to

link to

An athletic facility purchases a sports equipment distributor's directory for direct advertising purposes. The purchased information is often called a(n) ___________ list. A. internal-brokerage B. compiled C. house D. mail-response

mail-response

Many businesspeople are required to take continuing education classes to A. maintain their professional certifications. B. improve their standard of living. C. demonstrate their emotional intelligence. D. supplement their existing income.

maintain their professional certifications.

When writing informational messages, business employees should explain the situation and include sufficient data for the recipient to be able to A. make a decision. B. read the message. C. contact the business. D. agree with the content.

make a decision

Knowing your personal strengths and weaknesses helps you to A. ask others for input about your strengths and abilities. B. identify potential strengths and weaknesses in others. C. make informed decisions about your future. D. perform well on a skills assessment test.

make informed decisions about your future.

Feedback from customers about problems with products provides producers with the information needed to A. select promotional media. B. hire employees. C. make product improvements. D. modify brand values.

make product improvements

One of the roles of ethics in finance is to encourage business employees to A. make the right decisions. B. increase company profits. C. sell to customers. D. prepare operating budgets.

make the right decisions

To evaluate an Internet source, what aspect would you consider when assessing whether its information is clearly laid out so that it is easy to read? A. Relevance B. Presentation C. Objectivity D. Timeliness

presentation

Which of the following is no longer the determining factor in customers' buying decisions for many products: A. Quality B. Return policies C. Price D. Customer service

price

Advertisers that use concept testing to obtain feedback from potential customers are conducting A. target readership evaluation. B. focus group analysis. C. primary market research. D. pretest idea measurement.

primary market research

Since most large, industrial goods require installation, the channel of distribution most commonly used by their producers is A. producer to industrial distributor to user. B. producer to agent to retailer. C. producer to agent to industrial user. D. producer to industrial user.

producer to industrial user

Distribution examines how income is divided between A. consumers and resource owners. B. producers and resource owners. C. consumers and producers. D. producers and economizers.

producers and resource owners

Being attentive, watching trends, and pinpointing problems are ways for entrepreneurs to uncover A. true motives. B. financial strategies. C. intangible goals. D. product opportunities.

product opportunities

The process of converting resources into goods and services is called A. marketing. B. refinement. C. production. D. entrepreneurship.

production

Sales forecasts are used by businesses to determine A. management policy. B. production quantities. C. target market. D. past sales.

production quantities

The marketing function that helps sellers to provide information to buyers about the seller's products is A. distribution. B. promotion. C. purchasing. D. financing.

promotion

To be considered a person of honesty and integrity, you should pay all debts A. eventually. B. sluggishly. C. promptly. D. with interest.

promptly

Heyman's discount store planned to participate in a variety of promotional activities in order to meet its goal of increasing the store's market share. Heyman's promotional plan is a marketing A. tactic. B. strategy. C. concept. D. objective.

strategy

Text that continues or clarifies the thought expressed in the print ad's headline is referred to as the A. tag line. B. subhead. C. identification. D. white space.

subhead

What should employees who are learning a new skill avoid doing? A. Acting safely B. Following rules C. Taking shortcuts D. Asking questions

taking shortcust

The main reason that a sportswear retailer decided to use direct-mail promotion was because it would reach the store's A. current customers. B. target market. C. former employees. D. local competitors.

target market.

What data-collection method can be used to obtain product information during the point-of-purchase process? A. Statistical survey B. Photographic scanner C. Email survey D. Volume-tracking scanner

volume-tracking scanner.

One reason why it is important to coordinate the headline and illustrations in an advertisement is to make the reader A. understand the company name. B. appreciate the style of layout. C. want to read the message. D. aware of the cost involved.

want to read the message

An employer may be liable for an employee's tort when the employee's actions occur A. under emotional stress. B. within the scope of his/her employment. C. within normal operating hours. D. without the employer's knowledge.

within the scope of his/her employment

When businesses need to formalize the information provided to employees, customers, or other businesses, they often use __________ communication. A. written B. lateral C. upward D. verbal

written

Which of the following coaching characteristics means that you are willing to admit your mistakes: A. Approachability B. Dependability C. Patience D. Humility

Humility

Which of the following best describes the relationship of promotion and marketing: A. Interrelated B. Subsidiary C. Dependent D. One to one

Interrelated

What is a company's private computer network that allows authorized users to share information? A. Intranet B. Internet C. E-mail D. Extranet

Intranet

What process do businesses follow in order to direct and control all phases in the life of a good or service? A. Idea positioning B. Product managing C. Concept testing D. Growth marketing

Product managing

One of the reasons that teams are important to businesses is that they can increase A. procrastination. B. conflicts. C. costs. D. productivity.

Productivity

Thomas does not know the answer to Mr. O'Malley's question about a complex product. Which of the following is the best way for Thomas to respond to Mr. O'Malley's inquiry: A. "I'll need to read the product manual before I can answer your question, Mr. O'Malley. I'll get back to you next week." B. "Let me give you the manufacturer's website address. The information is probably available on the product-specifications page." C. "I'm not sure, Mr. O'Malley. My coworker, Reggie, knows a lot about this model. If you can wait a moment, I will have him speak with you." D. "I don't know. We do have a customer who just purchased this model. I'll get Mrs. Thompson's telephone number for you."

"I'm not sure, Mr. O'Malley. My coworker, Reggie, knows a lot about this model. If you can wait a moment, I will have him speak with you."

Which of the following statements would be the best way for a job applicant to end an interview: A. "Mr. Maxwell, what did you say is the reason that this job is open?" B. "Ms. Collins, if you have any more questions, please give me a call." C. "Ms. Martin, I know that I can do this job, and I would like to have it." D. "Mr. Murray, I'd be happy to have this job, if you can't find anyone else."

"Ms. Martin, I know that I can do this job, and I would like to have it."

Which of the following is an example of quantitative data: A. "Tara is a great tutor." B. "Tara is one of the smartest kids in school." C. "I heard Tara is applying to Harvard!" D. "Tara graduated first in her class."

"Tara graduated first in her class."

If total cost is $3,000 with zero quantity produced and $6,500 with 1,000 items produced, what is the marginal cost of producing each item? A. $3.50 B. $3.00 C. $6.50 D. $1.00

$3.50

This year a business spends $423,500 in salaries, $88,000 in rent, $15,250 to maintain a web site, and gives employees $60,000 in bonuses. What are the fixed costs? A. $526,750 B. $586,750 C. $571,500 D. $511,500

$526,750

Kendra 's financial goal is to build wealth over time by making diversified investments. Which of the following financial services providers is most likely to help Kendra achieve her goal: A. Financial-auditing firm B. Mortgage company C. Investment bank D. Asset-management firm

Asset-management firm

According to Isaac's pay stub, his total earnings before deductions are $1,425. His total deductions are $255. What is Isaac's net income? A. $1,298 B. $1,425 C. $1,680 D. $1,170

1,170.

Which of the following is an example of coordinating promotional activities: A. A famous athlete endorses a product in television and magazine ads. B. A business develops an annual schedule for window displays. C. A business advertises a product and mails free samples to consumers. D. Members of the distribution channel share advertising costs.

A business advertises a product and mails free samples to consumers.

Which of the following situations best demonstrates why businesses should retain their records: A. A business is planning to send anniversary cards to employees on the date of their employment. B. A business is planning to sell out to another company. C. A business is planning to send press releases to the local newspaper. D. A business is planning to use webinars for employee training.

A business is planning to sell out to another company

Which of the following would be done by a business collecting primary data for marketing decisions: A. Sales records would be analyzed. B. Economic reports would be obtained from the government. C. A customer survey would be conducted. D. The company would subscribe to trade publications.

A customer survey would be conducted

When marketing researchers code the various responses on a questionnaire, they are __________ to each answer. A. computing a total score B. tabulating the response C. rating the agreement D. assigning a numeric value

Assinging a numeric value

Which of the following is an idea-generation technique that uses programmed thinking: A. Synectics B. Mind mapping C. Forced questioning D. Attribute listing

Attribute listing

Which of the following is a true statement regarding how economic conditions may affect a business's sales forecast: A. Economic conditions have very little impact on sales forecasts. B. A poor economy will hurt sales for some businesses but will help others. C. A poor economy will decrease sales for all types of businesses. D. A strong economy will increase sales for all types of businesses.

A poor economy will hurt sales for some businesses but will help others.

Shayla has a coworker who is from another country. Shayla and her coworker also have different religious backgrounds. Which of the following actions should Shayla take: A. Accept her coworker and learn about the coworker's religion. B. Focus on the differences, not the similarities, between them. C. Avoid talking to the coworker so as not to offend her. D. Take a negative attitude toward their differences.

Accept her coworker and learn about the coworker's religion.

Which of the following is essential to all marketing research: A. Secondary data B. Primary data C. Frequency D. Accuracy

Accuracy

Which of the following is the most visible element of the promotional mix: A. Personal selling B. Sales promotion C. Publicity D. Advertising

Advertising

Which of the following is an example of a tax liability: A. Interest paid on a mortgage B. Deduction for a charitable contribution C. Amount due on an inheritance D. Value of an exemption

Amount due on an inheritance

Real market opportunity occurs when A. supply exceeds demand. B. entrepreneurs brainstorm ideas. C. an identified want exists. D. a good or service can be produced efficiently.

An identified want exists

Julia's company is in need of a new copy machine. She decides to send letters to several companies that sell copiers asking for more information on their products. What type of correspondence has Julia written? A. An inquiry B. An application C. A short report D. A proposal

An inquiry

The process of coding is part of which step of the marketing research process? A. Analysis B. Collection C. Presentation D. Preparation

Analysis

The process of coding is part of which step of the marketing research process? A. Presentation B. Collection C. Analysis D. Preparation

Analysis

Reaching closure is the phase in the selling process when salespeople often need to A. identify customer reactions. B. sell product benefits. C. determine buying needs. D. answer remaining objections.

Anser the remaining objections

What are salespeople expected to be able to do in order to sell goods and services to customers? A. Arrange displays B. Control expenses C. Answer questions D. Develop brochures

Answer questions

What type of law is violated when a supplier requires intermediaries to enter into tying agreements? A. Zoning B. Probate C. Antitrust D. Infringement

Antitrust

What should salespeople avoid doing when handling customer complaints? A. Discussing the problem B. Listening carefully C. Arguing politely D. Empathizing with the customer

Arguing politely

When should you record bank transactions in your check register? A. When checks bounce B. When bank statements are received C. As bank statements are reconciled D. As soon as each check is written

As soon as each check is written

Which of the following pricing practices is illegal in some countries because it may drive a company's competitors' out of business: A. Below-cost pricing B. One-price policies C. Price skimming D. Markup pricing

Below-cost pricing

Cameron said to his manager, "The order didn't ship because Sam didn't tell me that we didn't have enough items in stock." What is Cameron doing? A. Blaming another person for a communication breakdown B. Acknowledging that he failed to follow through with the order C. Stating the facts on Sam's behalf D. Responding to inappropriate remarks

Blaming another person for a communication breakdown

Which is the most effective way for an employee to communicate interest in providing good service to customers? A. Informal product demonstration B. Body language C. Social status D. Closing statements

Body language

Which of the following is an example of an emergency situation that business employees should know how to handle and report: A. Bomb threat B. Internal theft C. Check fraud D. Stolen identity

Bomb threat

Ebony is creating her résumé to send to potential employers. Which of the following should Ebony do when describing her work experience: A. List the technical training that she has received B. Briefly describe her previous job responsibilities C. Clearly explain her work interests and career goals D. Provide her complete address and telephone information

Briefly describe her previous job responsibilities

A salesperson says to a customer, "Mr. Michaels, I wouldn't buy from Davenport Electronics. That company buys parts for its products from sweatshops, and the items don't meet safety codes. Its products usually break within six months." In many jurisdictions, the salesperson is violating selling regulations related to A. foreign corruption. B. price discrimination. C. business defamation. D. product infringement.

Business defamation

In a market economic system, who owns most of the means of production of goods and services? A. Entrepreneurs B. Political parties C. Businesses and individuals D. Government

Businesses and individuals

How does appropriate information management affect a business's relationship with its customers? A. Businesses lose focus on customers. B. Businesses earn higher profits. C. Businesses serve customers more effectively. D. Businesses make better financial decisions.

Businesses serve customers more effectively

Which of the following is a reason why the ethical and legal issues involved in selling activities are extremely important: A. Buyers avoid doing business with unethical salespeople. B. Sellers must understand how to criticize competitors. C. Sales staff must know when they can legally bend the truth. D. Sales managers are not responsible for what the sales staff does.

Buyers avoid doing business with unethical salespeople.

Persuasion is an important part of which of the following functions: A. Education B. Motivation C. Communication D. Self-control

Communication

Duane makes sure that as he is interacting with customers, he is also actively listening so that he can better respond to their questions and objections. Which characteristic of a successful salesperson does Duane display? A. Persistence and patience B. Ethics C. Communication skills D. Education and training

Communication skills

Which of the following are touch points that a successful company often uses to communicate its corporate brand to its target market: A. Company web site, sales calls, and trade shows B. Employees, sales staff, and compensation policies C. Trade shows, sales reports, and employees D. Sales calls, company web site, and marketing audits

Company web site, sales calls, and trade shows

Which of the following occurs when a country can produce goods at a relatively more efficient rate than another country: A. Absolute advantage B. Comparative advantage C. Trade defict D. Trade surplus

Comparative advantage

A characteristic of effective prices is that they must be A. high. B. inflexible. C. competitive. D. low.

Competitive

Which of the following is not a cause of accidents on the job: A. Compliance with rules B. Lifting with the back muscles C. Lack of knowledge D. Horseplay among workers

Compliance with rules

An advantage of newspaper advertising over television and radio promotion is more A. consumer interest in the ads. B. effective use of color. C. sensory appeal. D. prestige from being local.

Consumer interest in the ads.

When conducting an environmental scan, which of the following is an economic factor that a business should consider: A. Local demographics B. Global trade regulations C. Consumer spending habits D. Restricted sales territories

Consumer spending habits

Which of the following is an example of range: A. Consumers buy between four and eight widgets per week. B. Consumers buy an average of six widgets per week. C. Most consumers buy five widgets per week. D. Half of all consumers buy more than four widgets per week.

Consumers buy between four and eight widgets per week.

How has the Internet enhanced a business's ability to promote its products? A. Consumers can access the business's website at any time. B. The business is able to update online product information less frequently. C. Consumers can choose to disregard or ignore online advertising. D. The business is able to sell higher volumes of goods or services quickly.

Consumers can access the business's website at any time.

Predatory pricing is an unethical business practice because it can create economic conditions in which A. consumers have fewer choices. B. consumers pay higher property taxes. C. small businesses gain significant profits. D. small businesses control market conditions.

Consumers have fewer choices

Wal-mart, Chevron Texaco, and Ford Motor Company sell stock in their companies. They are examples of which of the following types of business ownership: A. Franchisee B. Corporation C. Partnership D. Sole proprietorship

Corporation

Which of the following represents an operating expense for a business: A. Sales revenue B. Cost of goods C. Cost of utilities D. Returns and allowances

Cost of utilities

What might result if a business fails to maintain positive customer/client relations? A. Decrease in sales B. Reduction in assets C. Loss of advertisers D. Lowering of goals

Decrease in sales

What is an external factor that can affect a business's promotional plan? A. Demographic trends B. Product lines C. Staffing responsibilities D. Pricing strategies

Demographic trends

Which of the following statements is true regarding the use of diaries as a marketing-research collection method: A. Diaries record repetitive behaviors that occur at frequent intervals. B. Diaries primarily provide quantitative information for researchers. C. The disadvantage to using diaries is that they do not provide in-depth information. D. The advantage to using diaries is that information can be easily tabulated.

Diaries record repetitive behaviors that occur at frequent intervals.

What feature do many word-processing software programs contain that enables businesses to prepare accurate written documents? A. Encyclopedia B. Calculator C. Flowchart D. Dictionary

Dictionary

Which of the following economic laws is a business following when it stops hiring after its current employees achieve a certain level of productivity: A. Negative returns B. Diminishing returns C. Marginal revenues D. Variable products

Diminishing returns

A local, exclusive business is having a sale. Which of the following advertising media would be most effective in promoting the sale to the business's clientele: A. Out-of-home B. Broadcast C. Magazine D. Direct mail

Direct mail.

What is one reason why the overall unemployment rate understates the actual employment situation? A. The rate reflects regional differences. B. The rate is not seasonally adjusted. C. Underemployed people are listed. D. Discouraged workers are not included.

Discouraged workers are not inclueded.

Tatiana is a project manager who is ready to close a project, and has scheduled a "lessons learned" meeting with the project team. What will Tatiana most likely include on her meeting agenda? A. Explanation of the stakeholders' expectations B. The definition of the project's purpose C. Discussion of specific challenges encountered D. The distribution of project resources allocated

Discussion of specific challenges encountered

Which of the following is a barrier to effective listening: A. Concentration B. Empathy C. Distractions D. Open-mindedness

Distractions.

Which of the following is a characteristic of orderly and systematic behavior: A. Having a rigid personality B. Doing things in an organized and methodical manner C. Giving very little thought to the things you do D. Having an excellent memory

Doing things in an organized and methodical manner

Beau is really stressed out because he agreed to take on three new clients that he really didn't have room for. Which time-management principle does he need to learn? A. Divide large projects into smaller parts B. Get enough sleep C. Focus on goals, not on tasks D. Don't bite off more than you can chew

Don't bite off more than you can chew

A memo on the bulletin board from a supervisor to staff members is an example of __________ communication. A. downward B. formal C. upward D. horizontal

Downward

Which of the following limits the usefulness of the Internet as an advertising tool: A. Linking B. Action and sound capabilities C. E-mail filter D. Personalization

E-mail filter

Which of the following is a true statement about marketing-research studies: A. Lower level employees should not be involved in marketing-research studies. B. Marketing-research studies should be conducted once per year. C. Each marketing-research study is unique. D. Marketing-research studies are difficult to conduct.

Each marketing-research study is unique

A company wants to collect information from various sources to determine if it should consider expanding to international markets. What research method should the company use, if it does not want to spend a lot of time or money to obtain the information? A. Interview B. Causal C. Exploratory D. Experimental

Explortory.

Kent is going to start his own business. He is concerned that the merchandise he wants to carry will go out of style soon after opening his business. Which type of risk must he prepare for? A. Economic B. Natural C. Human D. Incompetence

Ecomonic

Which of the following technological tools has made it possible for a business to send personalized promotional messages in a cost-efficient manner: A. Electronic mail B. Encryption card C. Interactive banner D. Exclusive kiosk

Electronic mail

Which of the following is a computer-based time-management tool that helps employees keep track of their appointments and activities: A. Alarm clock B. Perpetual calendar C. Instant-messaging program D. Electronic task organizer

Electronic task organizer

What communication style is most appropriate to use when you are providing a friend with personal advice? A. Judgmental B. Formal C. Empathic D. Businesslike

Empathetic

Who is responsible for carrying out the tactics to achieve a business's marketing strategies? A. Customers B. Employees C. Executives D. Stockholders

Employees

Jacob was nervous about making his valedictorian speech, but when he stood up to walk to the podium, the audience cheered and gave him a standing ovation, which helped him relax and enjoy the moment. What was the audience doing? A. Exhibiting unprofessional behavior B. Mocking the speaker C. Encouraging the speaker D. Engaging in passive listening

Encouraging the speaker

Which of the following is one element of a situation analysis: A. Marketing planning B. Environmental scanning C. Sales positioning D. Organizational testing

Environmental scanning

While facilitating a brainstorming session to generate product ideas, Gavin told Amy that her idea would be too expensive to implement. What did Gavin do wrong while facilitating the brainstorming session? A. Ignoring a group member B. Evaluating the idea C. Asking for opinions D. Exceeding the time limit

Evaluating the idea

Which of the following is a reason to avoid drawing distinctions between people: A. Discrimination is illegal. B. Everyone is unique. C. Some people aren't "normal." D. Certain people don't deserve respect.

Everyone is unique

Which of the following is an example of a tax that government collects from some businesses: A. Subsidy B. Excise C. Bond D. Discount

Excise

Because Caroline does not have enough time to read an entire 400-page business report, what section of the report should she review to obtain an overview of the most important content? A. Appendices B. Table of contents C. Executive summary D. Conclusions

Executive summary

A company wants to collect information from various sources to determine if it should consider expanding to international markets. What research method should the company use, if it does not want to spend a lot of time or money to obtain the information? A. Interview B. Causal C. Experimental D. Exploratory

Exploratory

Which of the following is the most appropriate method for supervisors to use when communicating about personal or confidential issues with individual employees: A. Company newsletter B. Face-to-face meeting C. Telephone conference call D. Staff memo

Face-to-face meeting

True or False: Only express warranties hold up in court. A. False; express warranties must be in writing. B. True; implied warranties cannot be verified. C. False; implied warranties are valid. D. True; only written evidence can be submitted in court.

False; implied warranties are valid.

Which of the following identifies the need for capital and helps to reduce business risk: A. Financial plan B. Information system C. Marketing plan D. Cash-flow analysis

Financial plan

Which of the following is a form of qualitative research: A. Sampling B. Online survey C. Experiment D. Focus group

Focus group

What production activity evaluates products to make sure that the products the business produces meet certain quality standards? A. Form utility B. Automation C. Follow-up D. Standardization

Follow-up

John recently expanded his business into another country to reach more of his target market. He was initially thrilled with his company's profits following the expansion-until he converted the money back to his domestic currency. At that point, he realized that the company made much less than he originally thought. What risk involved with international business did John experience? A. Political unrest in foreign countries B. International trade agreement changes C. Foreign exchange rate fluctuations D. The cost of international unionized labor

Foreign exchange rate fluctuations

When a manufacturer asks a business to collect information from customers concerning how to improve a product, which type of utility is most likely to be affected? A. Possession B. Place C. Time D. Form

Form

Using a computer-generated slideshow to highlight product information would be most appropriate in which of the following business situations: A. Union contract negotiations B. Project-team status meeting C. Employee performance review D. Formal sales presentation

Formal sales presentation

Joseph received an e-mail message from his supervisor and wants to send it to his coworker, Jackie. What e-mail function key would Joseph use to send the message to Jackie? A. Forward B. Reply C. Edit D. New

Forward

Which of the following is not a capital investment decision: A. Which projects to invest in B. How to manage cash flow C. How to finance investments D. Whether or not to pay dividends

How to manage cash flow

The single most important aspect of making a financial plan and setting goals is A. getting started now. B. learning to make hard choices. C. making enough money. D. choosing a career path.

Getting started now

What is true about personal vision? A. Realistic visions are based on mission statements. B. Good visions have permanent results. C. Specific goals are necessary to determine your vision. D. Achievable visions are time bound.

Good vision

Grades and standards are normally developed by which of the following groups: A. Government agencies, businesses, and consumers B. Government agencies, trade associations, and consumers C. Government agencies, trade associations, and businesses D. Trade associations, businesses, and consumers

Government agencies, trade associations, and businesses

Packaging a product in a biodegradable or recyclable container is one way a channel member can participate in the ethical practice of A. international marketing. B. consumer protection. C. social awareness. D. green marketing.

Green Marketing

Which of the following statements is true regarding the use of group creative-thinking techniques to facilitate the idea-generation process: A. The brainstorming technique usually generates the best ideas. B. Groups are usually more effective when each member uses mind-mapping techniques. C. Group members most often generate new ideas by altering or building upon another idea. D. The Six Thinking Hats technique is generally the most effective idea-generation technique.

Group members most often generate new ideas by altering or building upon another idea.

Holly, Cary, and Rick are working a project together, even though they are geographically far away from each other. They use the Internet to work on documents together, share files, and communicate quickly and easily. What type of software are Holly, Cary, and Rick using? A. Spyware B. Shareware C. Groupware D. Freeware

Groupware

Which of the following would help a job applicant to fill out job application forms easily: A. Having a personal data sheet B. Having computer experience C. Keeping a file of job leads D. Knowing someone at the business

Having a personal data sheet

Which of the following is an example of a payroll deduction: A. Health insurance B. Overtime hours C. Net pay D. Pay rate

Health insurance

Changing light bulbs in a business's storage room is an example of which of the following activities: A. Housekeeping B. Receiving C. Warehousing D. Managing

Housekeeping

When businesses want to make their products available to customers but do not want to over-distribute their goods and services, they are seeking A. exclusive marketing channels. B. ideal market exposure. C. direct distribution capabilities. D. intense segment coverage.

Ideal market exposure

Which of the following would be done first in an environmental scan: A. Identifying and analyzing important trends and issues B. Carrying out scanning activities C. Selecting trends and issues to act on D. Identifying participants and responsibilities

Identifiying participants and responsibilities

One of the first steps a business takes in developing a promotional plan is to A. design the advertising message. B. identify the target market. C. prepare an expense budget. D. evaluate the feedback.

Identify the Target market

Employees who are unable to respond to questions about the company's goods or services can affect the customer's A. image of the business. B. purchasing ability. C. sourcing strategy. D. price fixing.

Image of the business

A marketer is having difficulty finding data about a competitor because the competitor's financial records have not been made public. Which disadvantage of secondary research does this situation illustrate? A. It can be incomplete. B. It can be out of date. C. It can be costly. D. It can be time-consuming.

It can be incomplete.

Each year, Marla must pay a certain percentage of the value of her home to the local government. Which of the following is the tax liability Marla is responsible for paying: A. Sales B. Excise C. Property D. Income

Property

Many presentation software programs allow users to A. copyright their graphics. B. include voice narration. C. calculate numerical data. D. analyze organizational progress.

Include voice narration

What is often the result when a business's employees practice good human relations skills? A. Decreased communication B. Increased cooperation C. Reduced loyalty D. Improved benefits

Increased cooperation

What might result if a business's merchandising budget called for purchasing more goods than customers wanted? A. Surplus profit B. Additional sales C. Increased costs D. Expanded market

Increased costs

Which of the following is an example of how building a clientele benefits the business: A. Increased selling costs B. Increased sales volume C. Increased knowledge D. Personal satisfaction

Increased sales volumes

What is the term for higher levels of output resulting from putting more workers on the job? A. Return on revenue B. Increasing returns C. Return on input D. Marginal returns

Increasing returns

What do businesses often develop to be able to store and analyze data for the purpose of making business decisions? A. Management policies B. Operating procedures C. Survey methods D. Information systems

Info systems

Which of the following is a use of product promotion: A. Informing customers about product features B. Highlighting social or environmental issues C. Recruiting new employees D. Changing attitudes toward the company

Informing customers about product features

What type of promotion was used by companies that promoted the "Just Say No" campaign to discourage students from using drugs? A. Institutional public relations B. Primary product C. Secondary product D. Institutional public service

Institutional public service

Which of the following is available to all people around the world who have access to a computer that has connectivity: A. Extranet B. Intranet C. Internet D. Broadband

Internet

Which of the following is the medium that is most appropriate to use for communicating and obtaining in-depth information: A. Satellite radio B. High definition television C. Internet D. Scanner

Internet

What is the benefit of clearly stating a research problem or issue? A. It determines the sample size needed for the marketing research project. B. It helps to keep marketing research focused and relevant. C. It determines the findings of the marketing research project. D. It helps the researcher to determine whether a short- or long-term study is needed.

It helps to keep marketing research focused and relevant.

Which of the following is a true statement about housekeeping in a retail business: A. It is not an important responsibility. B. It is usually a monthly activity. C. It is an ongoing responsibility. D. It is limited to emptying trash.

It is an ongoing responsibility

Which of the following is a true statement about information: A. It has no value for an organization. B. It is simple to manage. C. It is the same thing as data. D. It is data put into a useful form.

It is data put into a useful form

Which of the following is an advantage of secondary research: A. It is specific to the research needs. B. It is quick. C. It is up to date. D. It gives marketers control of the study.

It is quick.

Which of the following is a disadvantage of weak currency: A. It reduces business profits. B. It makes acquiring foreign companies more expensive. C. It negatively affects the balance of trade. D. It makes buying imports less expensive.

It makes acquiring foreign companies more expensive.

Why will it benefit you to learn as much as possible about a prospective employer before you go for a job interview? A. It ensures that you'll be considered for the job. B. It shows that you do a lot of reading. C. It prepares you to ask good questions. D. It gives you something to discuss during the interview.

It prepares you to ask good questions.

Which of the following is a true statement regarding information management: A. It's used primarily for decision making. B. It's necessary for making even small business decisions. C. It's the same thing as MIS. D. It's the same thing as data processing.

It's necessary for making even small business decisions.

What tends to occur when a country is experiencing political instability? A. Its currency loses value. B. Unemployment rates decrease. C. Domestic trade improves. D. Commodity trade increases.

Its currency loses value

Which of the following statements is true regarding joint ventures: A. Large corporations are the only business structures that can benefit from joint ventures. B. Joint ventures are used only when it is necessary to raise a lot of capital. C. Joint venture arrangements are usually short-term relationships. D. An independent attorney must always be consulted before signing a joint venture agreement.

Joint venture arrangements are usually short-term relationships.

What process might a business use to enter marketing data into a computer for analysis? A. Editing B. Keyboarding C. Screening D. Tabulating

Keyboarding

Which of the following is most likely to have a marketing-research department: A. Small retail business B. Local charity C. Successful politician D. Leading manufacturer

Leading manufacturer

Why do businesses try to build a clientele? A. Leads to repeat business B. Gives the business a new image C. Attracts well-to-do customers D. Provides continuing sources of new workers

Leads to repeat business

Which of the following is a situation that is likely to require a company's employees to obtain special training from an external source: A. Interpreting a quarterly sales report B. Understanding the company's policy manual C. Learning a complex computer software program D. Analyzing results of a research project

Learning a complex computer software program

Claudia is creating a balance sheet for her business. She lists the full value of all of her assets, even some office equipment she hasn't completely paid for. However, to find the true net worth of her business, Claudia must subtract the money she owes on the equipment, since the debt is considered a(n) A. liability. B. liquid asset. C. accounts receivable. D. dividend.

Liability.

Matthew and Miranda are equal partners in a small consulting firm. They have allocated eight percent of last year's profits to make business improvements. Matthew wants to purchase a new copy machine, while Miranda would rather paint the building and make it look more inviting to their clients. What is the reason for Matthew and Miranda's conflict? A. Inconsistent behavior B. Unclear boundaries C. Limited resources D. Authority

Limited resources

Which of the following situations indicates that a marketer should conduct marketing research to resolve a problem: A. Testing new products B. Losing market share C. Monitoring competitors D. Declining inflation

Losing market share

Which of the following actions by employees might result in additional expense for a business: A. Reporting incidents of shoplifting B. Taking the initiative to find work C. Making personal use of company property D. Giving appropriate discounts to customers

Making personal use of company property

When using mind mapping to generate product ideas, you begin by writing down the main problem or A. situational analysis. B. supporting facts. C. primary associations. D. market opportunity.

Market opportunity

Ted is planning a new advertising campaign for his company, a stable that offers private horseback-riding lessons. Which of the following is data that would be useful for Ted's marketing decision making: A. Market share data for his company during the past year B. Sales volume data for the horse racing industry C. Strengths and weaknesses of local coffee shops D. Demographic data for local dog owners

Market share data for his company during the past year

Which of the following financial services providers is most likely to provide a small, local coffee shop with business loans, checking and savings accounts, and overdraft protection: A. Eastern Region Investment Bank B. Marley and Winston Commercial Bank C. Walker, Steinbrenner, and Houghton, CPA Firm D. Allen and Mellon Brokerage Firm

Marley and Winston Commercail Bank

What is a technologically advanced method that allows businesses to produce products that are specialized for a very few customers? A. Mass customization B. Automatic production C. Computerized robotics D. Intermittent conversion

Mass customization

When a company's promotional activities focus on pointing out differences between its well-established product and competing products, the product is in the __________ stage of its life cycle. A. growth B. maturity C. declining D. introductory

Maturity

What is one of the weaknesses of secondary information obtained from government sources? A. Complicated to process B. Is expensive C. Difficult to find D. May be inaccurate

May be inaccurate

One of the disadvantages of using nonverbal communication is that it A. is not a common form of communication. B. may not be interpreted accurately. C. is not considered courteous. D. may not be noticed by the listener.

May not be interpreted accurately

Which of the following is a type of simple written report that usually is distributed to employees within a business: A. Newsletter B. Proposal C. Handbook D. Memorandum

Memorandum

Which of the following is a type of simple written report that usually is distributed to employees within a business: A. Proposal B. Memorandum C. Handbook D. Newsletter

Memorandum

Which of the following should you do when preparing your letter of application: A. Write a letter that is at least one page long. B. Mention any mutual contacts you have. C. Repeat everything that is on your résumé. D. Proofread quickly so you can send the letter sooner.

Mention any mutual contacts you have.

Which of the following is a leading question: A. Mia is a great manager, isn't she? B. How was your weekend? C. What did you discuss in the meeting? D. What are you having for lunch?

Mia is a great manager, isn't she?

A plant manager or a department head would be an example of which level of management? A. Middle B. Operating C. Top D. Supervisory

Middle

Which of the following often prepare budgets in business: A. All employees B. Inventory clerks C. Sales cashiers D. Middle managers

Middle managers

Which of the following is an example of a simple written report that a business might prepare on a regular basis: A. Results of a research study B. Minutes of a staff meeting C. Findings of a major investigation D. Analysis of a publicity campaign

Minutes of a staff meeting

Which of the following is an example of unethical business behavior: A. Misleading consumers B. Identifying target markets C. Persuading others D. Questioning standards

Misleading consumers

The assortment of merchandise that a firm sells is called its product A. demand. B. mix. C. depth. D. classification.

Mix.

Out of 25 survey respondents, 16 people rate a product's durability at five on a rating scale ranging from one to seven. What measure of central tendency does the number five represent? A. Disbursement B. Median C. Mode D. Deviation

Mode

Which of the following is an example of an employee using nonverbal communication effectively to reinforce his/her service orientation: A. When Mrs. Jones complained that her steak was not cooked the way she wanted it, Leah rolled her eyes. B. Molly nodded and maintained eye contact as Ms. West explained the problem with her computer. C. Tristan answered his office telephone and said, "Blanton Industries. How can I help you?" D. Paul crossed his arms and tapped his foot impatiently as Mr. Cook asked about a charge on his bank statement.

Molly nodded and maintained eye contact as Ms. West explained the problem with her computer.

How does increased business productivity benefit consumers? A. More goods and services become available, so prices go down. B. More goods and services become available, so prices go up. C. Costs of labor and prices increase, so inflation goes up. D. The gross domestic product goes down, so inflation goes up.

More goods and services become available, so prices go down.

Which of the following would not be considered an intermediary in a channel of distribution: A. Agent B. Retailer C. Producer D. Wholesaler

Producer

Which of the following is an example of an effective subject line for a professional email: A. New product information B. Mtg. rescheduled for 3 p.m. C. One more thing . . . D. Can we talk for a minute?

Mtg. rescheduled for 3 p.m.

A company's computer network allows many users to access the same programs on different computer units throughout the company. What type of computer operating system is the company using? A. Hosted B. Multithreading C. Augmented D. Multiprocessing

Multiprocessing

Which of the following is an example of an occupationally specific trade association: A. Retail Merchants Association B. National Restaurant Association C. Chamber of Commerce D. Sales and Marketing Executives International

National Restaurant Association

Costs and available resources are especially important factors for product/service managers to examine during which phase of product/service management? A. New-product development B. Elimination of weak products C. Idea generation D. Monitoring of existing products

New-product development

What communication channels is a corporation's public-relations department most likely to use to maintain positive relationships with shareholders? A. Newsletters, annual reports, and the company's web site B. Press releases, online social networks, and print advertisements C. News conferences, consumer blogs, and employee manuals D. Policy manuals, commercials, and sponsorships

Newsletters, annual reports, and the company's web site

What communication channels is a corporation's public-relations department most likely to use to maintain positive relationships with shareholders? A. News conferences, consumer blogs, and employee manuals B. Press releases, online social networks, and print advertisements C. Newsletters, annual reports, and the company's website D. Policy manuals, commercials, and sponsorships

Newsletters, annual reportss, an d the company's website

What is a type of company promotional material that can be used as a source of information for selling? A. Newspaper advertisements B. Professional publications C. Product labels D. Trade magazines

Newspaper advertisements

Susan's father receives veterans' benefits, and her grandmother gets Social Security. Are these payments counted in GDP? A. No, these are transfer payments. B. Yes, these are government purchases. C. Yes, these funds are for personal consumption. D. No, the recipients produce goods and services.

No! These are transefer payments!

During a meeting, Kevin provided an idea for cutting departmental costs by 20 percent. Which action would indicate that Kevin's supervisor like his idea: A. Nodding, smiling, and writing down the idea B. Rolling eyes while sarcastically stating, "Great idea, Kevin" C. Making eye contact, frowning, and crossing arms D. Cutting Kevin off while he's speaking and asking for more ideas

Nodding, smiling, and writing down the idea

Which of the following are internal factors that affect the way a business uses promotional tools: A. Price and competition B. Product and price C. Demand and product D. Place and demand

Product and price

A video store tells customers that a certain DVD will be in stock, but on the release date, it has no DVDs available. This is an example of which negative action companies should avoid taking: A. Using high-pressure sales techniques B. Not keeping promises C. Delivering low-quality goods and services D. Responding inappropriately to crises

Not keeping promises

What type of information are businesses that sponsor sales promotion sweepstakes and contests required to make available to the customers who participate in those promotions? A. Odds of winning B. Amount of rebate C. Value of coupon D. Samples of product

Odds of winning

What is a method that managers can use to motivate employees? A. Offering performance-based financial rewards B. Encouraging employees to specialize C. Investing in new technology D. Sharing customer information with employees

Offering performance-based financial rewards

Alexandria has been using Look-So-Good cosmetics for several years and would not consider changing brands. In fact, Alexandria likes the cosmetics so much that she has become an advocate for the cosmetic company. She tells everyone about the features and benefits of Look-So-Good products, and encourages them to try the cosmetics. What type of word-of-mouth marketing is Alexandria using? A. Shill marketing B. Mobile marketing C. Organic marketing D. Virtual marketing

Organic marketing

Alexandria has been using Look-So-Good cosmetics for several years and would not consider changing brands. In fact, Alexandria likes the cosmetics so much that she has become an advocate for the cosmetic company. She tells everyone about the features and benefits of Look-So-Good products, and encourages them to try the cosmetics. What type of word-of-mouth marketing is Alexandria using? A. Mobile marketing B. Organic marketing C. Shill marketing D. Virtual marketing

Organuic marketinG

What approach to record keeping is Dahlia's business using when it hires a data processing center to handle the record keeping for its accounting information? A. Outsourcing the task B. Establishing a department C. Hiring an employee D. Keeping the records personally

Outsourcing the task

What form of currency is issued by the federal government? A. Certified notes B. Brokerage bills C. Corporate bonds D. Paper money

Paper money

What form of currency is issued by the federal government? A. Corporate bonds B. Brokerage bills C. Paper money D. Certified notes

Paper money

What do business owners consider when they select a business ownership structure? A. Product versatility, advertising strategies, and personal circumstances B. Product versatility, financial needs, and advertising strategies C. Personal circumstances, type of business, and product mix D. Personal circumstances, financial needs, and the type of business

Personal circumstances, financial needs, and the type of business

What category of GDP would include the money Kathy's family pays to the state university for her college tuition? A. Personal consumption expenditures B. Gross private domestic investment C. Net exports of goods and services D. Government purchases of goods and services

Personal consumption expenditures

What should you develop to persuade others to believe what you say? A. Listening skills B. Cultural sensitivity C. Creativity D. Personal credibility

Personal credibility

When positioning its corporate brand, it is important for a company to evaluate its competitors so it can determine A. points of difference. B. profit margins. C. managerial styles. D. support services.

Points of difference

Which of the following would be least likely to be found on the label of a nonhazardous product: A. Proper circumstances for use B. Acceptable uses C. Precautions when using the product D. Ingredients

Precautions when using the product

What do managers often do after a project has been successfully completed? A. Provide feedback to vendors B. Close the front office C. Give up power D. Prepare a report

Prepare a report

Which of the following is a type of sales promotion that provides customers with immediate rewards: A. Product displays B. Mail-in rebates C. Loyalty programs D. Price-off deals

Price-off deals

A focus on how things are done, rather than just outcomes, is known as A. continual improvement. B. lean production. C. process orientation. D. concurrent engineering.

Process orientation

What best describes the goal of amplified word-of-mouth? A. Encouraging customers to provide both positive and negative feedback B. Providing information to activists to share with others C. Building loyal relationships with the customers D. Improving the quality of goods and services the business offers

Providing information to activists to share with others

Which of the following is a way that marketers can use data to "follow up" on any problems or issues with a product: A. Providing salespeople with additional training B. Determining what new products to offer C. Deciding what wholesalers to use for distribution D. Budgeting for product development

Providing salespeople with additional training

In which of the following markets do businesses have very little control over pricing: A. Monopoly B. Oligopoly C. Monopolistic competition D. Pure competition

Pure competition

A manufacturer wants to ensure that each product it makes meets certain standards so that customer complaints and product returns will be kept at minimal levels. Meeting this goal depends on the part of operations known as A. inventory management. B. strategic management. C. purchasing. D. quality control.

Quality controll

The Fragrantly Yours Flower Shop determined that it sells between 35 and 50 dozen red roses each week. What measure is the flower shop using to analyze product sales? A. Average B. Range C. Median D. Mode

Range

The office photocopier is jammed again! Fortunately, there is an instruction manual to guide you through the process of removing the jammed paper. What is the best way to use the manual to clear the photocopier? A. Read the entire manual in sequential order and then perform all of the steps in reverse order to remove the jammed paper. B. Read step one and then perform step one. Repeat this process in sequential order until all of the steps are completed and you have removed the paper. C. Briefly skim the manual in reverse order and then follow the steps in sequential order to remove the jammed paper. D. Perform the first step, and then verify that you have performed it correctly in the manual. Repeat this process in sequential order until all the steps are completed.

Read step one and then perform step one. Repeat this process in sequential order until all of the steps are completed and you have removed the paper.

Which of the following may result when products fail to meet government standards: A. Request for additional monies from consumers B. Deletion of labels from products C. Redesign of packaging D. Payments for advertisements to promote a product's problems

Redesign of packaging

Which of the following is most likely to result if workers fail to meet time standards: A. Reduced number of products available B. Increased promotion C. Reduced costs D. Increased quality of products provided

Reduced number of products available

Which of the following is true about a survey-sampling plan: A. Tends to have extremely low error rates B. Eliminates respondent bias C. Is more reliable than observation D. Represents a larger group

Represents a larger group

Instead of going through Jeff's files, Amanda waits until Jeff returns from lunch to obtain a file that she needs to review. This is an example of one coworker ________ of another coworker. A. respecting the privacy B. violating the workspace C. correcting the work D. reinforcing the efforts

Respecting the privacy.

Which of the following individuals chooses goods for resale, surveys consumer trends, and rates past performance of products and vendors: A. Retail buyer B. Durable goods producer C. Receiving manager D. Industry researcher

Retail buyer

Which of the following is categorized as owner's equity on a company's balance sheet: A. Inventory B. Accounts receivable C. Retained earnings D. Capital equipment

Retained earnings

Which of the following is an example of a response error: A. Lydia provides her opinion about a new soft drink during a focus group. B. Jack does not provide his telephone number when he fills out an online survey. C. Rosanna checks two response options for one question on a paper questionnaire. D. Jack pauses for a moment before he answers the interviewer's question.

Rosanna checks two response options for one question on a paper questionnaire.

Which of the following do businesses often expect employees to make on their own: A. Operating plans B. Policy changes C. Routine decisions D. Personnel choices

Routine decisions

Maria is developing her marketing plan for her small, but growing, business. She notes that one of the advantages of her company is that her staff is highly creative and flexible; however, a primary limitation that she faces is that she does not have sufficient financial resources to expand her product line. In which component of the marketing plan would Maria place this information? A. Financial statement B. Promotional plan C. Marketing mix D. SWOT analysis

SWOT analysis

Which of the following is an example of an ownership investment: A. Money market accounts B. Certificates of deposit (CDs) C. Stocks D. Savings accounts

Stocks

Which of the following types of customer relationshipo management software would be most appropriate for a company that is looking for a more efficient way to track leads, prospects, and customers: A. Matching engine technology B. Campaign management software C. Personalization technology D. Sales force automation technology

Sales force automation technology

Which of the following would be a short-term financial goal: A. Starting your own business B. Saving enough to buy a DVD C. Walking a mile every day D. Getting a promotion within five years

Saving enough to buy a DVD

Which of the following marketing strategies is appropriate for the decline stage of the product life cycle: A. Increasing promotion expenditures B. Marketing to early adopters C. Expanding the product line D. Selling the product online

Selling the product online

A university is considering changes to its business administration degree. To obtain feedback on the idea from students, the university selects a sample of business majors who are seniors. What type of sampling did the university use? A. Cluster B. Proportionate C. Stratified random D. Simple

Simple

What form of technology are salespeople using that eliminates the need to carry a laptop and personal data assistant while making sales calls? A. Router B. Pager C. Micro kiosk D. Smartphone

Smartphone

When a business sets up a Facebook account to communicate with its existing and potential customers, what technological tool is it using? A. Just-in-time marketing B. Broadcast media C. Social networking D. Affiliate advertising

Social networking

Which of the following is an important component of computer systems: A. Website B. Internet C. Software D. E-commerce

Software

Joan has been manager for Lydia's Dress Shop for five years, but she wants to be her own boss. Joan has experience, cash, and a strong desire for independence. Which type of business ownership is most apporpriate for Joan? A. Partnership B. Corporation C. Sole proprietorship D. Franchise

Sole proprietorship

What does an enclosure notation at the bottom of a business letter signify? A. Something is being sent with the letter. B. Copies of the letter were sent to others. C. The sender wishes a reply. D. The sender prepared the letter.

Something is being sent with the letter

Which of the following is an example of aggressive behavior: A. Beginning a conversation with strangers B. Openly expressing your negative thoughts C. Standing very close to others when talking D. Refusing to do things you don't wish to do

Standing very close to others when talking

Which of the following workplace-related safety and health issues would most likely be regulated by law: A. Weight-management programs B. Storage and disposal of chemicals C. Smoking cessation support groups D. Health education information sessions

Storage and disposal of chemicals

Henry works in a business's receiving room. While working, Henry was lifting and setting down heavy boxes when he experienced back and abdominal pain. What type of workplace injury did Henry receive? A. Strain B. Closed wound C. Sprain D. Open wound

Strain

What type of promotional media might a statewide chain of supermarkets use in order to reach a large number of potential customers in its geographic area? A. Regional magazines B. Suburban newspapers C. National television D. Transit advertising

Suburban newspapers

Which of the following is often the best way for a salesperson to handle the slow/methodical type of difficult customer: A. Summarize benefits B. Ask their advice C. Be brief D. Let the customer do the talking

Summarize benefits

What do you need to identify if there are complicated jobs that members of the group are unable to perform? A. Technical equipment B. Alternative tasks C. Support services D. Replacement items

Support services

A company works with the Red Cross to help with a hurricane relief effort. What goal does this illustrate? A. Improving customer satisfaction B. Developing new products/services C. Expanding D. Supporting a cause

Supporting a cause

Which of the following elements is part of a business's external environment? A. Tax code B. Research and development C. Marketing D. Personnel

Tax code

Which of the following factors has aided the most in creating a global business environment: A. Technology B. Government C. Cultural changes D. Exchange rates

Tech

Governments that have passed "do not call" laws are restricting promotional activities related to A. contests. B. telemarketing. C. Internet downloads. D. direct mail.

Telemarketing

A business introduces a new product to mid-sized cities in the southeastern section of the country. The business monitors the product's sales to determine if it should introduce the product nationwide. What marketing-research method is the business using? A. Observation B. Test marketing C. Consumer panel D. Survey

Test Marketing

Which of the following statements is true about consensus building: A. The agreed upon option is not always each person's first choice. B. In most cases, consensus allows for a minority to rule. C. Each group member's opinion is less important than the leader's opinion. D. Consensus can be reached without everyone's agreement.

The agreed upon option is not always each person's first choice.

Human resources management is demonstrated in which of the following statements: A. The business takes care of the responsibilities associated with having employees. B. The business gives its preferred customers a special discount. C. The business includes top-level managers in long-term planning. D. The business acts on new information about a competitor.

The business takes care of the responsibilities associated with having employees

Which of the following is a true statement about sample size: A. Sample size is more important than sample design. B. The larger the sample size, the better. C. It must be determined before the target population is defined. D. The size of the sample does not matter.

The larger the sampel size, the better

What communication channel do businesses often use to disseminate positive public-relations information about themselves and their employees to external audiences? A. The media B. Marketing-research firm C. Creative writer D. Infomercial

The media

Which of the following is a true statement about visions: A. They are intended for the short-term future. B. They are exactly the same as dreams. C. They cannot permanently change the world. D. They require hard work and determination.

They require hard work and determination

When a business collects marketing information from its customers, what should it consider about its consumer-privacy laws? A. They relate to health-care data. B. They apply only to children. C. They vary by jurisdiction. D. They are enforceable internationally

They vary by jurisdiction

Which of the following is a guideline for employees to use in communicating with coworkers: A. Be sure to share rumors and gossip with their coworkers B. Feel free to express their complaints about their jobs C. Think about what they want to say before they say it D. Use a direct approach in speaking to an angry coworker

Think about what they want to say before they say it

Which of the following is an aspect of channel management that impacts customer service? A. Advertising B. Taxes C. Protectionism D. Timeliness

Timeliness

Which of the following is not a reason to use contraction as a product mix strategy: A. To avoid conflict with another product in the product mix B. To make room for other products C. To protect the company from a legal liability D. To attract a new target market

To attract a new target market

Why do companies use brands for their products? A. To demonstrate creativity B. To charge higher prices C. To encourage materialism D. To differentiate their products

To differentate their products

What is one reason why businesses write informational messages? A. To analyze sales proposals B. To develop research reports C. To explain new policies D. To obtain positive feedback

To explain new policies

What is one reason that a local business would keep records of all its customer-sales transactions? A. To cancel orders B. To issue rebates C. To handle returns D. To budget expenses

To handle returns

A manufacturer has learned that its market is expanding. How should this information be used? A. To buy risk protection insurance B. To drop current product lines C. To lay off employees D. To increase production

To increase production

Which of the following is the most important reason for creating a written plan for a marketing-research project: A. To make it easy to analyze the data collected B. To implement the marketing concept C. To keep the project from going over budget D. To keep the project on track

To keep the project on track

Why do many businesses develop programs and activities to help reduce employee stress? A. To eliminate conflict B. To encourage creativity C. To maintain productivity D. To exhibit empathy

To maintainn productivity

Why do most businesses use some type of quality control method at work? A. To minimize errors B. To organize employees C. To attract vendors D. To guarantee safety

To minimize errors

Trade publications are used by businesses for which of the following reasons: A. To determine quantities to buy B. To obtain up-to-date information C. To set up an operating budget D. To appeal to the general public

To obtain up-to-date information

Why is it important to build in a safety net, or padding, when identifying resources? A. To try to cut corners B. To plan for the unexpected C. To find substitutes D. To obtain financial support

To plan for the unexpected

Which of the following is not one of the three purposes of oral presentations? A. To entertain B. To persuade C. To inform D. To prepare

To prepare

Why must a business be very careful about eliminating products? A. To prevent damaging the company's image B. To comply with government regulations C. To make higher prices acceptable D. To avoid the need for commercialization

To prevent damaging the company's image

Which of the following is a reason a company might organize itself under rthe laws of a different country than those of its "home" country: A. To take advantage of technology B. To remain competitive C. To build brand value D. To save on taxes

To save on taxes

Why is it important to coordinate the elements in advertisements? A. To strengthen the theme B. To analyze the objective C. To simplify the message D. To locate the audience

To strengthen the theme

Which of the following is an example of unethical selling behavior that directly affects employee-to-employee relationships: A. A salesperson does not want to lose a sale, so s/he withholds information from a prospect after being questioned about the product's performance. B. A buyer awards a major contract to a construction company after the company's vice president gave the buyer Super Bowl tickets. C. The sales staff's commissions are lower after a manager restructures the company's sales territories and sets high quotas. D. To win a departmental sales contest, a salesperson claims to have processed a sales transaction before it has been formalized.

To win a departmental sales contest, a salesperson claims to have processed a sales transaction before it has been formalized.

When Cynthia, a credit analyst with Houghton Software, heard rumors of a company layoff, she asked her manager Todd if the rumors were true and if her job was in jeopardy. Although Todd knew that some lay-offs were coming, he told Cynthia not to worry about things. The following week, Cynthia's job was eliminated. In this situation, ethical issues regarding company information occurred because A. Todd misled Cynthia. B. Cynthia asked irrelevant questions. C. Todd was completely honest with Cynthia. D. Cynthia started the rumors.

Todd misled Cynthia

A staff meeting was held to discuss some problems the business was having. Management did not need to stress the seriousness of the problems, as it was conveyed in their voices. Which speech element was management using to convey its message? A. Tone B. Empathy C. Tempo D. Enunciation

Tone

Which of the following is a promotional method that enables businesses to introduce new products and generate new sales leads at the same time: A. Sales contests B. Trade shows C. Cash rebates D. Free samples

Trade shows

Which of the following is a company resource that employees often analyze to ascertain policies and procedures: A. Research documents B. Sales reports C. Promotional brochures D. Training materials

Training materials

When Armand is comparing his checkbook balance with his bank statement, he must make sure that he has subtracted the ____________ from his checkbook. A. accumulated interest B. transaction fees C. payroll deposits D. check numbers

Transaction Feees

When Brandon lost his job due to downsizing, the government sent him an unemployment check to help him cover his living expenses until he found another job. What is Brandon's source of income? A. Transfer payment B. Rebate C. Refund D. Wage garnishment

Transfer payment

Landrea had used a variety of creative thinking techniques to come up with product ideas. So far, she hasn't had any success, so she decides to relax and take a break from being so focused on coming up with the new idea. What creative thinking technique will Landrea be using? A. Mind mapping B. Unconscious problem solving C. Morphological analysis D. Synectics

Unconscious problem solving

What is an economic factor that businesses might identify as a result of conducting an environmental scan? A. Unemployment rate B. Increased regulation C. Population shift D. Lifestyle adjustment

Unployment rate

Allison is attending a business seminar. Because the seminar presenter is speaking very quickly, Allison is having a difficult time taking accurate notes. What technique would help Allison take notes quickly? A. Use abbreviations and symbols B. Write notes on index cards C. Focus on the subtopics D. Ask the speaker to provide handouts

Use abbreviations and symbols

By searching the company's computer records, an employee obtained confidential information about a well-known client, which s/he discussed with a friend. Eventually, the information was leaked to the media, which embarrassed the client and the business. What action could the company have taken to prevent this unethical behavior? A. Provide clients with information-tracking capabilities B. Install anti-virus software to protect the computer network C. Use computer passwords to limit access to certain data D. Require the employee to submit his/her resignation

Use computer passwords to limit access to certain data

One reason advertising prescription drugs online might be considered an ethical issue is because the advertisements might persuade customers to A. use drugs they do not need. B. obtain drugs from the manufacturer. C. buy drugs they cannot afford. D. order drugs that are inexpensive.

Use drugs they don't need.

What can a pharmaceutical manufacturer do to help ensure that its pain reliever and allergy medications are safe for consumer use? A. Include vague product labels B. Price the products competitively C. Use protective packaging D. Display a disclaimer on the package

Use protective packaging

Which of the following responses to a difficult situation would damage your professional image: A. Using inappropriate language B. Listening without interrupting C. Showing empathy toward others D. Controlling your facial expression

Using inappropriate language

Which of the following is an example of a business behaving ethically in an effort to protect consumers: A. Explaining the new manufacturing process B. Wrapping products in plain paper C. Placing informative commercials on television D. Using tamper-resistant packaging

Using tamper-resistant packaging

What type of channel conflict often occurs between manufacturers and their authorized dealers? A. Corporate B. Horizontal C. Indirect D. Vertical

Vertical

What device helps to ensure that direct-observation research is collected in a neutral way? A. Fax machine B. Global-orientation system C. Video camera D. DVD player

Video camera

What data-collection method can be used to obtain product information during the point-of-purchase process? A. Photographic scanner B. Volume-tracking scanner C. E-mail survey D. Statistical survey

Volume-tracking scanner

One reason why it is important to coordinate the headline and illustrations in an advertisement is to make the reader A. aware of the cost involved. B. appreciate the style of layout. C. understand the company name. D. want to read the message.

Want to read the message

Which of the following is a benefit of channels of distribution: A. Producers must spend more money. B. We can more easily obtain products from all over the world. C. Retailers must spend more money. D. We spend more time looking for products we want.

We can more easily obtain products from all over the world.

Why is it sometimes difficult to be honest about strengths? A. No one likes to recognize strengths. B. We don't want to brag. C. Weaknesses are more significant than strengths. D. Few people have strengths.

We don't wanna brag.

Businesses can retrieve external marketing data by accessing A. computer-generated sales reports. B. web-based information services. C. accounts receivable summaries. D. inventory management records.

Web-based info services.

with a high level of selling ethics, you would typically ask which of the following questions in an ethical situation: A. What would others advise? B. What can I get away with? C. What is required of me? D. What is the right thing to do?

What is the right thing to do?

Which of the following is a product strategy that marketers devise using available data: A. What level of customer service to provide B. Where to sell the product C. What advertisements to run D. How much to charge

What level of customer service to provide

Which of the following questions is worded appropriately to ensure the researcher obtains valid responses? A. Where did you buy your computer equipment and software? B. What, if anything, did you like best about the last computer you purchased? C. What did you like best about your last computer purchase? D. Would you buy a computer at a store surrounded by other stores and lots of traffic?

What, if anything, did you like best about the last computer you purchased?

One of the freedoms provided to individuals by the private enterprise system is the freedom to choose A. which taxes they will pay. B. how their employers pay them. C. where they will work. D. which laws they will obey.

Where they will work

Which of the following is a decision a company might make during the decline stage of the product life cycle: A. How to increase awareness of the product B. Whether to change the product C. How to fend off the competition D. What production schedule to follow

Whether to change the product

Which of the following is one of the deciding factors in determining whether an item is a consumer or industrial good: A. Price of the purchase B. How the purchase is made C. Who makes the purchase D. When the purchase is made

Who makes the purchase

Even though there is a significant chance that his business will fail, Sidney intends to open a sports memorabilia shop. What entrepreneurial trait is Sidney exhibiting? A. Creativity B. Organization C. Willingness to take risks D. Open-mindedness

Willingness to take risks

What should an employee do when s/he accidentally spills coffee in the tile hallway? A. Tell others about the spill B. Wait for the floor to dry C. Wipe it up immediately D. Leave it for the cleaning crew

Wipe it up immediately

What type of software program do businesses use to create text documents? A. Communications B. Web-page editor C. Word processing D. Presentation

Word processing

Which of the following types of software programs would an employee use to prepare a form letter informing the company's clients of a change in product pricing: A. Database B. Spreadsheet C. Presentation D. Word processing

Word processing

What should job applicants do if certain questions on the application do not pertain to them? A. Leave the space blank B. Make up an answer C. Ignore the question D. Write N/A in the space

Write N/A in the space

In the time-management process, what should you do when you are identifying your objectives? A. Update the plan. B. Schedule daily activities. C. Ask for advice. D. Write them down.

Write them down.

Which of the following are public-relations activities: A. Identifying trends, writing press releases, and hiring new staff members B. Holding press conferences, identifying trends, and hiring new staff members C. Sponsoring events, developing new products, and distributing company newsletters D. Writing press releases, distributing company newsletters, and sponsoring events

Writing press releases, distributing company newsletters, and sponsoring events

During a brainstorming session, should participants be allowed to add new ideas to the list that are based on another group member's idea? A. Yes, because ideas that are too outrageous should be immediately modified B. No, because using someone else's idea is considered stealing C. No, because it can be interpreted as a poor evaluation of the idea D. Yes, because other participants' ideas can trigger new ideas

Yes, because other participants' ideas can trigger new ideas

Which of the following could make it difficult for you to believe that your needs are as important as the needs of others: A. You have developed a lot of self-respect. B. You choose your own behavior. C. You are an assertive person. D. You are often around aggressive people.

You are often around aggressive people.

Company A requires Company B to carry certain products in order to obtain the product that Company B really wants. THis is an example of an illegal activity called A. an open agreement. B. intensive distribution. C. selective distribution. D. a tying agreement.

a tying agreement

One way for businesses to obtain needed information efficiently is to A. read a book. B. schedule an interview. C. access a database. D. contact a competitor.

access a database

The reason businesses usually obtain information is to apply it so that they can A. recruit employees. B. develop a database. C. accomplish a task. D. evaluate a source.

accomplish a task

Sara is a new marketing employee who is learning that the best way to listen to customers is A. passively. B. actively. C. emotionally. D. distractedly.

activeely

An employee who is able to adjust to changing conditions possesses the desirable trait of A. loyalty. B. adaptability. C. friendliness. D. tact.

adaptability

When Trish learned that her company was switching to a new computer-software program, she accepted the change and worked overtime to become familiar with the new program. Trish exhibited __________ behavior. A. adaptable B. stubborn C. passive D. irresponsible

adaptable

One reason customers who pay for products with a credit card usually want to know the interest charges is because those charges A. generate the profit for the business. B. increase the retail price. C. are calculated on a yearly basis. D. add to the cost of the purchase.

add to the cost of the purchase

A responsible employee is one who is able to __________ his/her mistakes. A. conceal B. avoid C. admit D. maximize

admit

The Acquired Needs Theory implies that a person's buying behavior is affected by three primary needs, which include achievement, power, and A. advancement. B. affiliation. C. esteem. D. enrichment.

affiliation..

Statements about a present or desired strength are called A. images. B. visualizations. C. affirmations. D. roles.

affirmations

Behavior that is characterized by a willingness to ignore the rights of others and to exploit them in order to achieve personal goals is __________ behavior. A. offensive B. passive C. assertive D. aggressive

aggressivee

Which of the following is an example of gathering information before making a decision: A. Watching movies B. Writing letters C. Reading novels D. Asking questions

asking questions

Business employees who participate in group discussions should present their ideas and opinions in a(n) A. argumentative way. B. written format. C. assertive manner. D. nonverbal style.

assertive manner

One way to determine the usefulness and accuracy of research information is to A. assess timeliness. B. organize a database. C. calculate frequency. D. develop a profile.

assess timeliness

A good way to prioritize your financial goals is to A. rank every goal in numerical order. B. rank goals according to what needs to be done first. C. assign each goal to a general category. D. recognize that all the goals are equally important.

assign each goal to a general category

A clothing manufacturer builds quality into its operating system, placing responsibility on each employee. This process is known as quality A. delivery. B. guarantee. C. assurance. D. inspection.

assurance

The purpose of semantic-differential rating scales is to measure A. personality. B. behavior. C. attitude. D. talent.

attitude

The purpose of semantic-differential rating scales is to measure A. talent. B. behavior. C. personality. D. attitude.

attitude

One way that a business might try to compensate for the limited number of qualified workers is to increase its use of A. conservation. B. specialization. C. production. D. automation.

automation

After The IWP Company receives online orders from its customers, it quickly replies to all of its customers with the following email message: "Thank you for your order. It will be processed within the next 48 hours." The email function that generates these types of messages is called a(n) A. instant message. B. autoresponder. C. mechanical reaction. D. timed reply.

autoresponder

A reason to legally research possible brand names is to A. ensure that the name is adaptable to displays, signage, and advertising. B. avoid selecting a name that is unpleasant. C. make sure the name will stimulate customers' buying habits. D. avoid selecting a name already in use by another business.

avoid selecting a name already in use by another business.

Some large retailers have successfully integrated information sharing between channel members by incorporating _________ between suppliers, warehouse, and store checkout. A. outsourcing and EDI B. PLUs and invoices C. bar codes and EDI D. bar codes and PLUs

bar codes and EDI

A primary reason that employees experience burnout in the workplace is because they A. become bored with the work. B. receive new work assignments. C. interact with coworkers. D. obtain feedback from managers.

become bored with the work

Being a good listener is an example of what type of behavior that builds positive working relationships? A. Being cooperative B. Carrying your own weight C. Getting to know others on your work team D. Having a good attitude

being cooperative

A grocery store keeps track of customers' purchases through their loyalty cards. This is an example of A. data encryption. B. illegal data collection. C. data security. D. big data.

big data

The ZRB Company promises to ship LST INc. 200 units of product by a certain date, and LST Inc. promises to pay ZRB $25,000 for the product within 14 days of receipt. This is an example of a(n) A. defensible agreement. B. exempt contract. C. executed agreement. D. bilateral contract.

bilateral contract

Colors, logos, and images are all elements that make up a company's A. distributor brand. B. brand values. C. brand promise. D. brand identity.

brand identity.

The component of the promotional plan that determines the funds available for promotion is the promotional A. budget. B. method. C. mix. D. objectives.

budget

Businesses should view negotiation as a way to A. get the action they want. B. get something done. C. build strong relationships. D. keep negative people quiet.

build strong relationships.

A local supermarket's front-end employees are trained to smile and greet customers as they approach the cash register and say thank you as customers leave. This approach A. decreases customer patronage. B. builds customer loyalty. C. encourages employee rivalry. D. decreases employee productivity.

builds customer loyalty

An insufficient cash flow is one of the main causes of A. decreased profits. B. higher prices. C. fiscal stability. D. business failure.

business failure

Asking questions is important because it A. helps you become a passive participant in the conversation. B. gives you a chance to voice your opinion. C. can clear up misunderstandings. D. helps your brain process speech more quickly.

can clear up misunderstandings

Caitlin has three credit cards. She receives her credit card statement for one of the cards and has to decide how to pay the $500 she spent with that card. To pay the least for use of the credit, she should pay with __________ and make the __________ payment. A. cash; full B. cash; minimum C. another card; full D. another card; minimum

cash; full

Businesses are affected by social factors in the external environment because A. every business creates consumer products. B. customer needs are affected by these factors as well. C. a business cannot survive without social networking. D. customers no longer value quality.

customer needs are affected by these factors as well.

Computer manufacturers sell their products through retailers, such as Best Buy. This is an example of the __________ function of marketing. A. promotion B. channel management C. pricing D. product/service management

channel management

Employees are more likely to be able to correctly follow directions if those directions are explained in A. chronological order. B. complex terminology. C. excessive detail. D. technical language.

chronological order

To be an effective team member, an employee needs to be willing to A. withhold his/her opinions. B. provide insensitive feedback. C. take on all jobs. D. collaborate with others.

collaborate with others.

One benefit of new-employee orientation is that it makes the new employees feel __________ on the job. A. comfortable B. accomplished C. invaluable D. experienced

comfortable

Which of the following is a type of financial-services provider: A. Taxation department B. Stock market C. Commercial bank D. Retirement community

commercial bank

The data needed for sales volume analyses and market share analyses come from A. company sales reports. B. expense reports. C. sales invoices. D. customer records.

company sales reports

A commission or bonus is an example of a form of A. compensation. B. assistance program. C. benefit. D. employee contract.

compensation.

Levels of inflation and unemployment are factors that affect __________ in the world market. A. communication B. specialization C. satisfaction D. competition

competition

Price fixing is unethical because it restricts A. tariffs. B. loss leaders. C. competition. D. unit pricing.

competition

Which of the following is a characteristic of private enterprise that enables consumers to buy quality products at fair prices: A. Unlimited resources B. Competition C. Inflation D. Profit motive

competition

One way that the use of technology benefits the operations process is by A. automating the work force. B. computerizing the purchasing function. C. developing a robotics plan. D. organizing a conveyor system.

computerizing the purchasing function

A message which is as short and to the point as possible is referred to as A. complete. B. courteous. C. correct. D. concise.

concise.

When employees' personal interests become more important than achieving the company's overall goals, informal political relationships might form, which often cause organizational A. integration. B. unity. C. utility. D. conflict.

conflict.

The primary reason why many people engage in career-oriented networking activities is to A. connect with others who might help them accomplish professional goals. B. develop an extensive list of sales prospects and contacts. C. obtain letters of recommendation from previous employers. D. cultivate a wide circle of social and personal contacts.

connect with others who might help them accomplish professional goals.

The purpose of legal procedure is to ensure that each party receives A. ongoing advice. B. consistent treatment. C. a reasonable verdict. D. an indictment.

consistent treatment

A nation's currency exchange rate is likely to increase when A. the labor force shrinks. B. consumer confidence is high. C. an economic contraction occurs. D. stock values fluctuate.

consumer confidence is high.

One business promising to do something for another business in return for receiving compensation is an example of a A. contract. B. benefit. C. treaty. D. enterprise.

contract

What type of law focuses on issues regarding the promises that businesses make with their customers, vendors, and other business partners? A. Patent B. Constitutional C. Probate D. Contract

contract

Employees who never take company supplies or equipment, such as pens or tools, for their own use help the business to A. control expenses. B. increase profits. C. control shoplifting. D. reduce external theft.

control expenses

A manager evaluates the production output of a department by checking it against the production goals for that time period. This is an example of the __________ function of management. A. controlling B. directing C. organizing D. planning

controlling

What is the device that a business's employees use to obtain information about customers who access the business's website? A. Bookmarks B. Browsers C. Spiders D. Cookies

cookies

A business's advertising and display efforts should be A. contradictory. B. coordinated. C. separate. D. competitive.

coordinated

Which of the following forms of ownership is a group of individuals organized by a charter that is granted by a state: A. Corporation B. Proprietorship C. Partnership D. Cooperative

corporation

Operating expenses are defined as the A. start-up expenses of a business. B. salaries paid to managers. C. cost of goods sold. D. costs of running a business.

costs of running a business

When salespeople demonstrate the features and benefits of goods or services, they often are able to A. provide jobs for more employees. B. add usefulness to products. C. develop new and improved products. D. create desire for products.

create desire for products

Accounting computer software programs increase the efficiency of accounting activities because they are used to A. track payroll activities and develop annual reports. B. create invoices and record customer payments. C. monitor market share and summarize accounts payable data. D. organize tax records and produce presentations.

create invoices and record customer payments.

"The customer is ALWAYS right" is a philosophy many businesses try to follow in order to A. help employees handle selling objections. B. eliminate any product returns and refunds. C. make employees' jobs easier. D. create positive customer/client relations.

create positive customer/client relations

Product bundling is an effective method to sell goods and services because it A. provides new products with better exposure than advertising. B. allows businesses to sell unrelated items at the same time. C. creates a sense of value for the customer. D. encourages customers to comparison shop.

creates a sense of value for the customer.

When you look for supporting evidence in published materials, you are evaluating the A. timeliness of the content. B. readability of the text. C. margin of error. D. credibility of the sources.

credibility of the sources

When implementing purchasing activities, what do businesses often establish in order to select vendors? A. Price sheets B. Contracts C. Purchase orders D. Criteria

criteria

In determining its selling policies, a business would have little or no control over A. corporate goals and objectives. B. human and financial resources. C. research and development. D. customer wants and needs.

customer wants and needs.

Mike is thinking about expanding his manufacturing business internationally. Which of the following is a risk he might encounter: A. Dealing with cultural and language barriers B. Encountering new markets C. Dealing with fewer government regulations D. Saving money on taxes

dealing with cultural and language barriers

A business might bundle products together to sell at a lower price for a limited time in order to A. eliminate cash shortages. B. limit product returns. C. monitor promotional activities. D. encourage future sales.

encourage future sales

Employees can reinforce their company's positive image by A. developing a broad product/service mix. B. delivering on the company's brand promise. C. sharing its intellectual property with competitors. D. advocating prestige pricing and price skimming.

delivering on the company's brand promise

Many of the town's residents have heard that this coming summer is predicted to be the hottest summer ever. As a result of hearing this, Tim, the owner of an appliance store, decided to do more advertising for air conditioners. Which of the following external factors has affected Tim and his business: A. Cultural and social trends B. Legal and political factors C. Technology D. Demand

demand

Marcy is ready to buy a new computer, and she has saved up enough money to buy the model she wants. Which of the following describes the quantity that Marcy is prepared to buy: A. Supply B. Elasticity C. Demand D. Market price

demand

The Norton Company conducts a survey to obtain feedback about the quality of its goods and services from the people who use them. The reason for conducting the survey is to A. determine customer-satisfaction levels. B. obtain demographic data. C. predict the feasibility of a product idea. D. learn about trends in the marketplace.

determine customer-satisfaction levels

Before identifying the right people to work on a project, it is important to A. develop accurate job descriptions. B. select necessary supplies. C. ask organizations for contributions. D. prepare construction specifications.

develop accurate job descriptions

A positive political tactic to use to influence organizational decision making often involves A. encouraging workplace competitiveness. B. taking credit for others' work. C. associating with cynical coworkers. D. developing a support base.

developing a support base

Which of the following is an example of a purchase experience touchpoint: A. Word-of-mouth B. Direct sales C. Customer satisfaction surveys D. Warranty programs

direct sales

Cindy's lemonade stand sells lemonade to customers. The route that the lemonade is taking from the producer to the final consumer is A. roundabout. B. indirect. C. direct. D. intermediary.

direct.

Because of their strategic significance in providing place utility, it is usually easier to change price or promotional efforts than to change A. distribution channels. B. target markets. C. market strategies. D. packaging.

distribution channels

People are usually the most important resource because they are the ones who will A. do the work. B. use the tools. C. solve the problems. D. lead the project.

do the work.

When a customer asks how long a product will last, s/he is interested in its A. durability. B. uses. C. origin. D. features.

durability.

Technology advancements have provided marketers the ability to send cost-effective, opt-in promotional messages to a customer's __________ address. A. street B. e-mail C. P.O. box D. secondary

e-mail

During periods when employment is high and the nation's outlook is optimistic, selling prices of products tend to increase. This is an example of selling prices affected by A. economic conditions. B. supply and demand. C. competition. D. government regulation.

economic conditions

Employees' creative suggestions often result in changes that increase ___________ and reduce expenses. A. losses B. conflict C. efficiency D. costs

efficiency

When all employees are on the "same page" and working toward a common goal, businesses tend to be more A. negative. B. ethical. C. popular. D. efficient.

efficient.

Information usually comes in either physical form or __________ form. A. electronic B. book C. note card D. verbal

electronic

Successful positioning appeals to customers' A. emotions. B. five senses. C. desire to save money. D. logic.

emotions

Molly offers to take her new coworker out to lunch. She remembers what it was like when she was a new employee two years ago, and she wants to help her new coworker feel comfortable and welcome. What trait is Molly showing towards her new coworker? A. Tact B. Empathy C. Sympathy D. Judgment

empathy

Whenever Melissa has to make a difficult decision, she considers how her actions might affect other people and their feelings. As a result, she has developed higher A. productivity. B. ethics. C. wages. D. profit margins.

ethics

In order for teachers to prepare report cards, they must __________ their students. A. motivate B. criticize C. evaluate D. compliment

evaluate

Which of the following is a reason to avoid drawing distinctions between people: A. Certain people don't deserve respect. B. Discrimination is illegal. C. Some people aren't "normal." D. Everyone is unique.

everyone is unique

Manufacturers often provide special instructions on product labels that salespeople can use to A. explain care techniques to customers. B. show customers how to return products. C. promote products to competitors. D. develop visual merchandising displays.

explain care techniques to customers.

The goods and services sold during a year to foreign buyers are a country's A. gross private investments. B. imports. C. exports. D. personal consumption expenditures.

exports

The Microsoft Corporation generated $51.12 billion in revenue in 2007. This is an example of A. factual information. B. unwarranted criticism. C. inconclusive evidence. D. current data.

factual information

Tim went to the local hardware store to buy nails but realized that he was unsure of what size nails he needed. The clerk said that if the nails were the wrong size, he could exchange them for the correct size. The store was helping to build a loyal clientele by offering A. assistance with merchandising. B. favorable adjustment and return policies. C. quality maintenance and repair services. D. readily available credit.

favorable adjustment and return policies.

The main reason many individuals resist change is A. decisiveness. B. fear. C. discipline. D. self-confidence.

fear

If a business wants all of the members of a project team to have the ability to access the same information from different locations, it should use _________ applications. A. data mining B. presentation software C. spreadsheet software D. groupware computer

groupware computer

An increase in the amount of goods produced is an indication of economic A. recession. B. depression. C. stagnation. D. growth.

growth.

A business should strive to keep its cash conversion cycle as short as possible so it A. can earn dividends. B. has cash available to use. C. can increase its profit margin. D. has fewer liquid assets.

has cash available to use

A customer complains that an item purchased last week does not fit properly. The real reason for returning the item is that it is too expensive. This is an example of a __________ complaint. A. service B. sincere C. hidden D. business

hidden

A salesperson says, "Mrs. Jones, you may not know about our business's 24-hour helpline, so let me explain it to you." This is an example of a salesperson pointing out a(n) A. exclusive want. B. obvious feature. C. limited offer. D. hidden benefit.

hidden benefit

An example of governmental change would be a change in A. a person's occupation. B. highway speed limits. C. the price of goods. D. the use of automation.

highway speed limits

The most appropriate way for the High-Tech Computer Company to communicate information about its new line of computers at a trade show is by A. sending direct mail. B. holding product demonstrations. C. placing billboard advertisements. D. developing a contest.

holding product demonstrations

Channel members who complain that other members at the same level of the channel are trying to attract their customers and steal their sales are involved in ________ conflict A. horizontal B. conventional C. internal D. vertical

horizontal

Loss due to shoplifting is an example of a(n) __________ business risk. A. economic B. human C. natural D. internal

human

A technique that is helpful in developing self-understanding is keeping a personal diary. You should use the diary to A. review your progress on a daily basis. B. record the events of your life in detail. C. record your observations about others. D. identify the patterns of your behavior.

identify the patterns of your behavior.

Monitoring financial accounts and reading bank statements on a regular basis can help detect activities associated with A. identity theft. B. property infringement. C. personal hijacking. D. securities fraud.

identity theft

A business conducts marketing research when it needs to solve a problem or when it wants to A. identify a new market opportunity. B. increase its sales staff. C. coordinate activities. D. analyze financing options.

idnetify a new market opportunity

One way that advances in technology are impacting the product/service management function is by making it possible for businesses to A. improve existing products. B. eliminate human errors. C. simplify production systems. D. control customer preferences.

improve existing products

Which of the following is a possible weakness associated with a secondary-data source: A. Internet accessibility B. Recent industry approval C. Reasonable purchase price D. Inconsistent collection method

inconsistent colleciton method

As prices increase, the quantity supplied will generally A. vary. B. decrease. C. stay the same. D. increase.

increase

According to the Keynesian theory of unemployment, the best solution for unemployment is to A. keep prices the same. B. cut wages. C. increase demand. D. increase inflation.

increase demand.

A manager looks at financial information to see if the company can afford to purchase a popular new item it wants to add to its shelves. This is an example of using financial information to A. manage debt. B. increase sales. C. check up on the competition. D. reduce expenses.

increase sales.

During periods of economic expansion, businesses are likely to A. increase their production. B. reduce their profits. C. stop hiring workers. D. benefit from high interest rates.

increase their production

Companies that build a reputation for carrying out the terms of their warranties and guarantees generally have higher sales and more repeat customers, which results in A. increased profits. B. decreased feedback from customers. C. unclear standards for the business. D. a business-oriented focus.

increased profits

Employees who are unable to manage their time effectively often experience A. decreased pressure. B. increased stress. C. increased self-esteem. D. decreased tension.

increased stress

The difference between service providers' and manufacturers' operations activities is that service providers produce __________ outputs. A. expensive B. intangible C. useful D. tangible

intangible

An individual who lives by an established set of personal ethics is said to have A. apathy. B. integrity. C. bravery. D. intelligence.

integrity

The price factor is important to the other three factors in marketing because the four marketing factors are A. in competition. B. interdependent. C. unique. D. equivalent.

interdependent

The basic purpose of writing a letter of application concerning a job opening is to A. interest the employer in interviewing you. B. describe your job skills in detail. C. tell the employer how you found out about the job. D. provide the employer with your complete work history.

interest the employer in interviewing you

Indirect channels of distribution are the only channels that involve A. producers. B. industrial consumers. C. intermediaries. D. ultimate consumers.

intermediaries

What types of environmental factors do businesses often consider when conducting a situational analysis? A. Formal and informal B. Physical and personal C. Ethical and legal D. Internal and external

internal and external

If a situation analysis reveals that the company has a comprehensive, current, and flexible database system, it has identified a(n) A. product benefit. B. external asset. C. internal strength. D. technological flaw.

internal strength.

The negative effect of slotting fees is that they often limit a small producer's ability to A. introduce new items in the marketplace. B. develop exclusive dealing policies. C. use direct-distribution strategies. D. identify potential target markets.

introduce new items in the marketplace

An example of a natural resource is A. an electrician. B. physical ability. C. iron ore. D. office equipment.

iron ore

An effective executive summary A. is written for people who won't read the whole document. B. includes every point from the business report. C. uses technical terminology to show the writer's expertise. D. features complex compound sentences.

is written for people who won't read the whole document

Which of the following is a disadvantage of the matrix organizational structure: A. It lacks flexibility. B. It makes the organization less competitive. C. It cannot balance conflicting organizational objectives. D. It violates the unity of command principle.

it violates the unity of command princciple

One of the advantages of discussing career opportunities with employees in specific fields is that you often obtain information about A. placement services. B. referral programs. C. job requirements. D. industry statistics.

job requirements

When taking notes during a seminar, a businessperson should write down A. all details. B. information of interest. C. inaccurate statements. D. key points.

key points.

The following appeared on a recent survey: "Do you agree that the government wastes taxpayers' money by supporting unnecessary programs?" This is an example of a(n) A. indifferent statement. B. leading question. C. open-ended inquiry. D. unstated alternative.

leading question.

People with a positive attitude are open-minded, which helps them to A. develop patience. B. remain cheerful. C. learn new skills. D. be intolerant.

learn new skills

A reason that many companies update or alter existing products is to A. be able to plan production quantities. B. make them competitive with similar products. C. create new products to put on the market. D. use a familiar production process.

make them competitive with similar products

A benefit of using an integrated software application package is that it allows businesses to A. manage all aspects of the operation. B. develop research reports. C. search the Internet for information. D. prepare routine budgets.

manage all aspects of the operation

A benefit of using an electronic calendar to prepare schedules is that it allows employees to A. manage their time. B. communicate with coworkers. C. delegate tasks. D. prioritize a deadline.

manage their time.

To protect the integrity of the marketing information they gather, businesses should avoid A. working with a publisher. B. paying for the data. C. surveying a lot of people. D. manipulating the research.

manipulating the research

Simon wants to know how well his company did last quarter in relation to other companies in its industry. He needs to conduct a A. sales volume analysis. B. market share analysis. C. SWOT analysis. D. customer analysis.

market share analysis.

The marketing function that best enables a company to make informed decisions about what to sell is A. promotion. B. product/service management. C. selling. D. marketing-information management.

marketing-information management

One of the differences among people that can be difficult to change is their A. language usage. B. job position. C. education. D. mental ability.

mental ability

pharmaceutical company fails to warn the public about the possible side effects associated with a new medication. This is an example of a business violating selling regulations through A. exclusivity. B. exaggeration. C. branding. D. misrepresentation.

misrepresentation.

An effective marketing plan usually contains a section that explains the marketing A. concept. B. policy. C. risk. D. mix.

mix

When the meeting leader asked the group participants if they had any suggestions for the new product catalog, Lily pulled out a list of notes that she had compiled and talked for the remaining 20 minutes of an hour-long meeting. In this situation, Lily A. provided positive feedback. B. monopolized the discussion. C. followed parliamentary procedure. D. expressed her opinions clearly.

monopolized the discussion

A business should decide at the beginning of a marketing-research project how much it can afford to spend in order to A. tell the researcher when to stop the project. B. narrow the focus of the research if necessary. C. cut the project in half if that is all it can afford. D. skip some of the research steps if it needs to save time.

narrow the focuss of the research if necessary

One reason why the planned obsolescence of certain products often is considered an ethical issue is because of the products' short life that has an effect on the A. way that customers decide to use them. B. cost of designing and developing them. C. value of training employees to sell them. D. natural resources that are needed to produce them.

natural resources that are needed to produce them.

The night clerk in a local motel often complains to the manager about having to assist his/her coworkers. This is an example of an employee having a(n) __________ attitude. A. negative B. productive C. innovative D. indifferent

negative

Salespeople who withhold negative product information from customers might be guilty of A. negligence. B. exaggeration. C. guessing. D. reciprocity.

negligence

Creative problem solving requires the ability to think A. nontraditionally. B. systematically. C. methodically. D. illogically.

nontraditionally

Which of the following is a technique that a business might use to evaluate the results of a project it completes for a customer: A. Analyze the project proposal B. Prepare a satisfaction survey C. Organize the management team D. Determine the contract criteria

prepare a satisfaction survey.

Software that allows for real-time analysis of marketing information enables businesses to search many databases and identify A. obscure relationships. B. pricing strategies. C. hidden objections. D. distribution channels.

obscure relationships

Jackie is interested in predicting what special events result in higher demand for chocolate candy. She should conduct behavioral segmentation based on A. benefits derived. B. rate of use. C. occasion response. D. loyalty response.

occasion response.

At the library, Janelle can get up-to-date career information about job opportunities, employment trends, training, and educational needs by reading various A. fictitious magazine articles. B. occupational publications. C. technical books. D. international data almanacs.

occupational publications

A producer can minimize channel conflict among its distributors and retailers by A. offering different products through each channel. B. selling its items directly to the end users. C. establishing slotting fees for certain channels. D. requesting that the channel members carry only its brand.

offering different products through each channel.

A customer has purchased an item from you and is now faced with carrying six packages. You can use a practical idea to create positive customer relations by A. wishing the customer luck in carrying all the packages. B. thanking the customer for making so many purchases. C. offering to place all the packages in one large bag. D. complimenting the customer for getting a lot accomplished.

offering to place all the packages in one large bag.

An advantage to retailers of offering credit is that credit customers A. spend more time deciding to buy. B. have little effect on store profits. C. always pay their accounts promptly. D. often buy impulse items more freely.

often buy impulse items more freely.

Writing key points on notecards and then placing the cards in order of their importance is one way to A. organize information. B. access files. C. revise facts. D. verify accuracy.

organize information

Many businesses use their company manuals as a source of information in order to __________ new employees. A. select B. recruit C. manage D. orient

orient

Many businesses that have a small sales staff and a limited advertising budget often consider it worthwhile to A. sponsor major sporting events. B. develop television commercials. C. participate in trade shows. D. buy space on billboards.

participate in trade shows.

Which of the following provides government protection of business property: A. Revenues B. Consumer-protection laws C. Economic incentives D. Patents

patents

Businesses that fail to comply with a country's advertising regulations are often required to stop running the advertisement and A. obtain endorsements from internal sources. B. sign a comparative disclosure form. C. issue a cease-and-desist decree. D. pay a monetary fine to the government.

pay a monetary fine to the government

What is often one of the largest sources of money flowing out of a business? A. Payroll and benefits B. Accounts receivable C. Profit and loss D. Goods and services

payroll and benefits

What a brand is and stands for, as well as how it behaves and the qualities it projects, are embodied in its A. personality. B. identity. C. logo. D. equity.

personality

The specific goal of product promotion is to A. persuade consumers to buy a particular good or service. B. inform consumers about the company. C. show the company's commitment to technology or research. D. change a particular attitude toward a firm or its products.

persuade consumers to buy a particular good or service.

According to Maslow's Hierarchy of Needs, which of the following needs is satisfied when a person purchases products that meet his/her most basic needs: A. Esteem B. Physiological C. Safety D. Social

physuological

As a result of ongoing product updates and changes, businesses must address ethical issues associated with A. international markets. B. planned obsolescence. C. demographics. D. taxation.

planned obsolescence

An author's new book is an example of a A. derivative project. B. breakthrough project. C. R&D project. D. platform project.

platform project

When the LXT Audio-Book Company was founded 15 years ago, its target market was blind and visually-impaired individuals who enjoyed listening to nonfiction audio books. Recently, though, the company has begun marketing these same audio books as "learning solutions" for individuals with dyslexia and other learning disabilities. This is an example of __________ innovation. A. paradigm B. product C. process D. positioning

poisioning

Ensuring that customers have the correct perception of a product is one of the goals of product A. development. B. positioning. C. management. D. screening.

positioning

What strategy can make or break a business's product mix? A. Positioning B. Contracting C. Altering D. Expanding

positioning

Ideally, in business, feedback should be A. all positive. B. all negative. C. positive and negative. D. avoided if possible.

positive and negative

A market for goods and services exists when there is a group of A. laborers. B. responsible homeowners. C. professionals. D. potential consumers.

potential consumers

Before sending a professional e-mail message to a business associate, a businessperson should A. code the message's importance as "high priority." B. proofread the message for spelling and grammatical errors. C. make sure that the message is typed in capital letters. D. insert a vague statement in the message subject line.

proofread the message for spelling and grammatical errors

When completing job applications, the applicants should sign their A. favorite nicknames. B. proper names. C. initials only. D. last names first.

proper names

Which of the following is an example of a current trend in business: A. Protecting consumer privacy B. Expanding economic growth C. Developing market research D. Promoting private enterprise

protecting consumer privacy

In planning a staff meeting for her department, Mara should A. limit the number of times that each participant speaks. B. change the meeting date and time. C. forward a copy of the department budget to all participants. D. provide a meeting agenda to review.

provide a meeting agenda to review

A basic principle of procedural due process involves __________ before taking action. A. awarding damages B. obtaining witnesses C. providing notice D. creating evidence

providing notice

When a local athletic apparel store sells shoes, clothing, and accessories that are designed specifically for runners, it is using ____________ segmentation. A. demographic B. geographic C. psychographic D. rate of usage

psycographic

How can a business build its customers' trust and communicate its commitment to ethical practices? A. Develop liberal business policies B. Publish its confidentiality statement C. Hire employees who have a positive attitude D. Post its earnings on its website

publish its confidentiality statement

What is the relationship between research purpose and research design? A. There is no relationship between the two. B. Purpose dictates design. C. Design is more important than purpose. D. Design is unnecessary.

purpose dicates design

Which phase of the selling process involves getting the order: A. Reaching closure B. Prescribing solutions C. Establishing relationships D. Discovering needs

reaching closure

For a vision to be achievable, it must also be A. simple. B. realistic. C. inexpensive. D. current.

realistic

Job applicants often list on their résumés the names, positions, and addresses of several people who are willing to serve as A. references. B. companions. C. associates. D. colleagues.

references

When trying to persuade others, it is often helpful to use stories and anecdotes because they A. exaggerate the benefits. B. make people feel comfortable. C. add energy to your explanation. D. reinforce your message.

reinforce your message

Which of the following expenses should Charlene categorize as a fixed cost: A. Cost of goods sold B. Delivery charges C. Rent D. Commissions

rent

Negative word-of-mouth advertising due to unresolved customer complaints can cost a business its A. facilities. B. employees. C. reputation. D. licenses.

reputation

Which of the following departments in many businesses is responsible for generating product ideas: A. Sales and marketing B. Information technology C. Executive management D. Research and development

research and development

A business should conduct environmental scans on a continuous basis so that it can A. control the external environment. B. change customers' attitudes. C. save money. D. respond to opportunities and threats quickly.

respond to opportunities and threats quickly

A research study participant providing incorrect information on a questionnaire is an example of a A. feedback method. B. negative answer. C. false positive. D. response error.

response error

The purpose of depositing large bills in drop boxes upon receipt is to prevent A. robbery. B. fraud. C. burglary. D. pilferage.

robbery

Employees often use simple written reports to provide managers with __________ information. A. extensive B. analytical C. in-depth D. routine

routine

Some companies have lowered the number of accidents on the job by using A. fewer workers. B. safety programs. C. suggestion boxes. D. surveillance cameras.

safety programs.

Sweepstakes and contests are examples of communications channels often used in A. sales promotions. B. advertising campaigns. C. publicity programs. D. media commercials.

sales promotions

Which of the following is a source of error in the research process: A. Key summary B. Interview location C. Sample design D. Project purpose

sample design

A retailer that overcharges customers for small items at the point of purchase may be engaging in the unethical practice of A. retail price maintenance. B. predatory pricing. C. scanner fraud. D. price fixing.

scanner fraud

An important step in the process of purchasing equipment and supplies for the business is A. selecting vendors. B. reviewing revenues. C. monitoring competitors. D. visiting trade shows.

selecting vendors

For most businesses, the ultimate goal of using promotion is to A. control consumer demand. B. introduce new products. C. sell goods or services. D. get people into the business.

sell goods or services.

Salespeople may risk losing a sale to a potential customer if they are unable to explain a business's __________ policies. A. purchasing B. operating C. employee D. selling

sellign

Giving customers a list of locations at which they can obtain repair or replacement as part of a warranty or guarantee provides the customer benefit of A. increased profits. B. service information. C. legal recourse. D. reduced anxiety about purchases.

service information.

When managing a project, the first activity is for the project leader to A. develop a schedule. B. set goals. C. negotiate terms. D. monitor progress.

set goals

One aspect of coordinating channel management with pricing activities involves A. implementing accounting policies. B. setting appropriate prices. C. earning high profits. D. developing product standards.

setting appropriate prices

The first decision that marketers must make when managing channels is A. determining channel responsibilities. B. determining distribution patterns. C. selecting channel members. D. setting channel objectives.

setting channel objectives

One of the most important aspects of project management involves A. training employees. B. setting goals. C. buying supplies. D. identifying mistakes.

settinhg goals.

What is the primary goal of viral marketing? A. Managing B. Staging C. Sharing D. Manipulating

sharing.

Which of the following is an area at a business that must be maintained on a regular basis: A. Sidewalks B. Furniture C. Shelving D. Fixtures

sidewalks

When evaluating the wording of a survey, the editor should make sure that each question contains A. simple words without jargon. B. impressive but vague language. C. clear, technical terms. D. vocabulary with dual meanings.

simple words without jargon

Research and development speed up production by A. providing employees with adequate job training. B. simplifying existing products. C. limiting inflation. D. reviewing company goals with employees.

simplifying existing products.

In sales ethics, when salespeople answer questions they don't really know the answers to, they are A. simply guessing. B. displaying arrogance. C. acting aloof. D. plainly deceiving.

simply guessing

Which of the following often makes it difficult for small manufacturers that have limited budgets to receive an equal opportunity to distribute their new products: A. Gray marketing B. Slotting allowances C. Channel strategies D. Targeted advertising

slotting allowances

If a pharmaceutical company sets an unnecessarily high price for a lifesaving drug, it is behaving in a(n) __________ manner. A. conscientious B. economically justifiable C. socially irresponsible D. charitable

socially irresponsible

Computers have given marketers the ability to calculate pricing functions such as break-even points and elasticity of demand by using __________ programs. A. presentation B. word-processing C. spreadsheet D. communication

spreadsheet

One reason why human resources management is important to the success of a business is because this process is responsible for A. creating jobs for the company. B. eliminating turnover. C. staffing the business. D. reducing compensation.

staffing the business

Marketing has an effect on the quality of life and general living conditions of consumers, referred to as their A. value system. B. buying power. C. buying habits. D. standard of living.

standard of living

Shelly is a union member who has been having problems with management. Shelly should report her problems to her union's A. mediator. B. president. C. steward. D. arbitrator.

steward

Every pay period, Amanda places $100 from her paycheck into a savings account that earns 4.5 percent interest. In this situation, money functions as a A. store of value. B. medium of exchange. C. form of barter. D. measure of income.

store of value

An ongoing trend that affects how efficiently businesses operate is A. technology improvements. B. stable economic conditions. C. predictable buying motives. D. product classification methods.

technology improvements.

Businesses are being socially responsible to their customers when they A. contribute to community causes. B. provide safe working environments. C. offer employees job training. D. test the safety of their products.

test the safety of their products.

Which of the following statements about understanding your spending habits is true: A. The first step in creating a financial plan B. A key aspect in exceeding financial goals C. A key aspect of opening a bank account D. The last step in creating a financial plan

the first step in creating a financial plan

A basic economic principle behind our pricvate enterprise stystem is A. government regulation. B. the freedom to compete. C. gross profit. D. the satisfaction of consumers.

the freedom to compete

The most important reason why workplace accidents which do not result in injuries should be reported to supervisors is because A. the next accident could result in an injury. B. this is required by state law. C. the report prevents future liability. D. this is an OSHA requirement.

the next accident could result in an injury.

Customers are more likely to spend a lot of time evaluating several options before buying a product when A. the need is immediate. B. the product is perishable. C. the product is expensive. D. brand insistence is a factor.

the product is expensive

A project's quality-management plan includes strategies to ensure the quality of the deliverables as well as the quality of A. the project's purpose. B. the project itself. C. employee education. D. organizational investors.

the project itself.

Businesses may price goods with a higher-than-average markup when A. the risk of markdown is great. B. customers are given little service. C. handling expenses are low. D. stock turnover is high.

the risk of markdown is great.

About a week before her 16th birthday, Kimberly got a phone call from her grandparents. They explained that they wanted to give her $1,000 to put toward college expenses as a birthday present, but they weren't sure if she wanted the money now or in two years, when she would be starting college. Kimberly decided to get the $1,000 from her grandparents right away and put it into an interest-bearing savings account for two years. Kimberly based her decision on A. the capital gains potential. B. the concept of absolute advantage. C. the time value of money. D. foreign exchange rate.

the time value of money

Which of the following examples illustrates the use of the cause and effect method of a format for structuring oral presentations: A. We will begin by discussing the basic steps used in developing effective time management techniques, and the first step is to prioritize all of your commitments. B. The public supports increased spending on national security, and a survey reports that over seventy percent of the citizens fear future terrorist attacks. C. Monet and Cezanne were both impressionist artists; however, their painting techniques and use of color varied greatly. D. The use of toxic chemicals in the environment can result in the extinction of many species of waterfowl.

the use of toxic chemicals in the environment can result in the extinction of many species of waterfowl

Providing marketing information is an important channel activity. Businesses rely on marketing information to determine A. their target markets' needs and wants. B. how intermediaries are performing. C. how much to charge for their products. D. what to name their products.

their target markets' needs and wants

Consumers buy products to benefit A. marketers. B. themselves. C. producers. D. retailers.

themselves

Which of the following statements is true about express contracts: A. They are enforceable when one party is underage. B. They are stated orally or in writing. C. They are usually unilateral agreements. D. They are enforceable if the promises are illegal.

they are stated orally or in writing

A local hardware store purchased a large shipment of snow shovels in November in order to prepare for winter weather. The hardware store is helping to create __________ utility. A. form B. place C. time D. possession

time

The receptionist at a medical practice schedules patients' appointments for Dr. Langdon. Typically, Dr. Langdon needs 15 minutes for a sick-patient visit and 30 minutes for a well-patient's annual check-up. This is an example of a service standard related to A. regulations. B. quality. C. cost. D. time.

time.

Which of the following is a purpose of the competitive bidding process: A. To attract product champions B. To increase competition for products C. To obtain lower prices from bidders D. To limit the number of vendors to pick from

to obtain lower prices from bidders

Why is it important to identify sources that provide relevant, valid written material? A. To understand business communication B. To compile a database C. To read useful information D. To prepare a routine message

to read useful info

When reaching a consensus by a formal method, why might group members prefer to use questionnaires? A. To make sure that everyone participates B. To keep everyone's answers straight C. To remain anonymous D. To prioritize the participants' responses

to remain anonymous

Why is it important for hospitality and tourism businesses to be aware of, and react to, trends and changes in the marketplace? A. To identify resources B. To increase advertising C. To hire personnel D. To remain competitive

to remain competitive

"Big Q" is also known as A. lean production. B. total quality management. C. robust design. D. concurrent engineering.

total quality management.

What is one way businesses use computer technology to obtain information to improve their product/service mix? A. Compiling detailed databases B. Mailing questionnaires to customers C. Tracking visitors to their websites D. Preparing interactive software programs

tracking visitors to their websites

What might employees read in order to learn about new trends and technology in a specific industry? A. News magazine B. Trade journal C. Annual report D. Daily newspaper

trade journal

A primary reason that employers often consider hiring a person with internship experience is because it implies that the applicant possesses A. a well-rounded educational background. B. the ability to work with financial data. C. traits such as initiative and commitment. D. a network of prospective sales contacts.

traits such as initiative and commitment.

The promoters of the annual Shakespeare Festival include a statement on the back of the event ticket to the effect that they will not be responsible for harm or injury to the ticket holder. The attendees thereby agree to accept liability for their own possible risks by purchasing the ticket. What action is being taken with the risk? A. Retaining it B. Eliminating it C. Transferring it D. Avoiding it

transferring it.

Businesses usually maintain customer sales records that contain information about the A. discounts offered by manufacturers. B. types of products being purchased. C. cost of paying commissioned salespeople. D. suppliers that provide the goods.

types of products being purchased

TechnoMedia is attending a regional trade show to introduce its new tablet computer. An effective way for the company to draw traffic to its exhibit booth is by A. placing a sign with the company's name and logo on the exhibit table. B. handing out trade-show programs at the facility's entrance. C. using interactive displays that allow attendees to try the tablet. D. requiring staff to wear name badges that have a picture of the tablet on them.

uUsing interactive displays that allow attendees to try the tablet.

What type of law prevents salespeople from one company from interfering with their competitions' activities? A. Product safety B. Unfair trade C. Consumer credit D. Warranty liability

unfair trade

All of the components of a well-designed print advertisement should present a A. powerful opinion. B. formal appearance. C. humorous scenario. D. unified message.

unified message.

One reason advertising prescription drugs online might be considered an ethical issue is because the advertisements might persuade customers to A. use drugs they do not need. B. obtain drugs from the manufacturer. C. buy drugs they cannot afford. D. order drugs that are inexpensive.

use drugs they do not need.

Positioning a corporate brand involves communicating the brand's ___________ to the target markets. A. logo B. size C. slogan D. value

value

The principles by which you live your life are referred to as your A. feelings. B. values. C. issues. D. interests.

values

Marketers may want to use research to study the economy, a factor that is subject to change. In this context, the economy can be described as a(n) A. variable. B. case study. C. experiment. D. hypothesis.

variable

A manufacturer that decides to sell directly to large retailers rather than through wholesalers might create __________ conflict within its distribution channel. A. formal B. horizontal C. vertical D. conventional

vertical

What technology is the most effective way to interview a job applicant who is located 1,500 miles away from the company's corporate office? A. Text messaging B. Videoconferencing C. Web-based email D. Intranet

videoconferencing

A manufacturer that has 65% of the market share is pressuring its wholesalers to sign an agreement stating that they will not sell competing products. In this situation, the agreement is illegal because it A. controls resale prices. B. prohibits monopolies. C. violates antitrust laws. D. limits producers' rights.

violates antitrust laws.