DECA Practice Test

For which of the following can a sales forecast predict sales: a) a specific geographic area b) the marginal utility c) a situation analysis d) the jury of executive opinion

a) a specific geographic area

The component of the promotional plan that determines the funds available for the promotion is the promotional: a) budget b) method c) mix d) objectives

a) budget

One reason it is important for marketing professionals to follow ethical standards is to: a) build positive relationships with other individuals and businesses b) remove the risk of uncontrolled competition in the marketplace c) improve working conditions and financial security d) prevent unnecessary changes in the business enviornment

a) build positive relationships with other individuals and businesses

An advantage of newspaper advertising over television and radio promotion is more: a) consumer interest in the ads b) effective use of color c) sensory appeal d) prestige from being local

a) consumer interest in the ads

A memo on the bulletin board from a supervisor to staff members is an example of __________ communication: a) downward b) formal c) upward d) horizontal

a) downward

The Microsoft Corporation generated $51.12 billion in revenue in 2007. This is an example of: a) factual information b) unwarranted criticism c) inconclusive evidence d) current data

a) factual information

Most marketers cannot expect to maintain their profit rates unless they: a) introduce new products from time to time b) test-market new products c) allow products to move through the product life cycle d) form venture teams to assist with product/service management

a) introduce new products from time to time

How does increased business productivity benefit consumers: a) more goods and services become available, so prices go down b) more goods and services become available, so prices go up c) costs of labor and prices increases, so inflation goes up d) the gross domestic product goes down, so inflation goes up

a) more goods and services become available, so prices go down

When reordering merchandise, retailers must compare the financial impact of storing the inventory against the: a) ordering costs b) selling price c) fixed expenses d) interest rates

a) ordering costs

A project officially authorized to begin by the: a) project charter b) registration documents c) initiation papers d) statement of work

a) project charter

The following is written on the back of a check: "For deposit only; Maria Evans; Account #285655." This is an example of a(n) __________ endorsement: a) restrictive b) general c) open d) congruent

a) restrictive

What is the first step in the process of leading change: a) show why the change is necessary b) communicate the change to everyone involved c) ask others to join you in leading the change d) put the change into action

a) show why the change is necessary

What does an enclosure notation at the bottom of a business letter signify: a) something is being sent with the letter b) copies of the letter were sent to others c) the sender wishes a reply d) the sender prepared the letter

a) something is being sent with the letter

It is most appropriate for businesspeople to use complex, technical jargon when they are: a) speaking with coworkers b) greeting new customers c) introducing a friend to a business associate d) informally conversing with an acquantice

a) speaking with coworkers

"Which advertising campaign will be more effective?" is an example of a: a) strategy-oriented decision problem b) discovery-oriented decision problem c) unit of analysis d) relevant variable

a) strategy-oriented decision problem

Which of the following is a benefit of whole-life insurance: a) the policyholder can borrow the policy's cash value b) it combines death benefits with a savings plan c) the policyholder earns interest at current rates d) it has lower premiums than term insurance

a) the policyholder can borrow the policy's cash value

Why does the Gross Domestic Product include only finished goods: a) to avoid double counting b) to account for public goods c) to omit welfare payments d) to correct for inflation

a) to avoid double counting

Why is it important to coordinate the elements in advertisements: a) to strengthen the theme b) to analyze the objective c) to simplify the message d) to locate the audience

a) to strengthen the theme

Which of the following is a common consequence for violating rules of conduct: a) increased compensations b) advertising budget c) where the product is offered d) materials used in production

b) advertising budget

What type of retirement plan gives employees little control but guarantees a specific amount for employees: a) defined contributions b) defined benefits c) 401 (k) d) social security

b) defined benefits

A basic reason for the formation of a trade association is to: a) provide information for consumers b) find solutions for common problems c) promote goodwill for an industry d) establish a long-term group

b) find solutions for common problems

How food products can be used generally is determined by their: a) traits b) grades c) labels d) brands

b) grades

Because salespeople listen to their customers' likes, dislikes, and suggestions on a regular basis, salespeople are often able to : a) establish new trends b) identify product opportunities c) reorganize personal priorities d) order additional inventory

b) identify product opportunities

One of the reasons that having a positive attitude is essential to improving and maintaining good human relations skills is that positive people: a) have a subjective point of view b) know how to disagree tactfully c) are upbeat and generally undependable d) come in contact with many other people

b) know how to disagree tactfully

An important public relations activity in business involves giving public relations advice to: a) the media b) management c)government d) the public

b) management

Businesses often review salespeople's call records and lost-business reports in order to make effective ___________ decisions: a) financing b) marketing c) hiring d) warehousing

b) marketing

When the meeting leader asked the group participants if they had any suggestions for the new product catalog, Lily pulled out a list of notes that she had compiled and talked for the remaining 20 minutes of an hour-long meeting. In this situation, Lily: a) provided positive feedback b) monopolized the discussion c) followed parliamentary produce d) expressed her opinions clearly

b) monopolized the discussion

A producer can minimize channel conflict among its distributors and retailers by: a) selling its items directly to the end users b) offering different products through each channel c) establishing slotting fees for certain channels d) requesting that the channel member carry only its brand

b) offering different products through each channel

When is one of the advantages to businesses of using direct-response marketing: a) reaches a large, untargeted audience b) often generates an immediate sale c) may add to customer convenience d) is inexpensive to produce

b) often generates an immediate sale

Ethical dilemmas should be thought of as: a) challenges b) opportunities c) easily avoidable d) emergencies

b) opportunities

As a result of ongoing product updates and changes, businesses must address ethical issues associated with: a) international markets b) planned obsolescence c) demographics d) taxation

b) planned obsolescence

Ensuring that customers have the correct perception of a product is one of the goals of product: a) development b) positioning c) management d) screening

b) positioning

In public relations activities, communication channels are used to: a) market products b) provide information c) advertise an image d) target customers

b) provide information

How can a business build its customers' trust and communicate its commitment to ethical practices: a) develop liberals business policies b) publish its confidentiality statement c) hire employees who have a positive attitude d) post its earnings on its website

b) publish its confidentiality statement

The office photocopier is jammed again! Fortunately, there is an instruction manual to guide you through the process of removing the jammed paper. What is the best way to use the manual to clear the photocopier: a) read the entire manual in sequential order and then perform all of the steps in reverse order to remove the jammed paper b) read step one and then perform step one. repeat this process in sequential order until all of the steps are completed and you have removed the paper c) briefly skim the manual in reverse order and then follow the steps in sequential order to remove the jammed paper d) perform the first step, and then verify that you have performed it correctly in the manual. repeat this process in sequential order until all the steps are completed

b) read step one and then perform step one. repeat this process in sequential order until all of the steps are completed and you have removed the paper

Which of the following often makes it difficult for small manufacturers that have limited budgets to receive an equal opportunity to distribute their new products: a) gray marketing b) slotting allowances c) channel strategies d) targeted advertising

b) slotting allowances

To draw conclusions about data that has been analyzed, you have to: a) ask a research questions b) summarize what you've learned c) look for patterns in the data d) gather background research

b) summarize what you've learned

Which of the following might be considered a violation of employees' privacy in the workplace: a) use of time clocks b) use of video cameras c) use of security guards d) use of computer passwords

b) use of video cameras

When assessing risks associated with an upcoming event, sport/event organizations should acquire input from all levels of management and: a) public relations agencies b) vertical staff members c) financial consultants d) local personnel inspectors

b) vertical staff members

Your last pay stub had a year-to-date gross pay amount of $2,438.23. Your next pay stub shows a gross pay of $542.13, taxes paid of $106.32, and a net pay of $379.42. What new year-to-date gross pay amount will be reflected on your new pay stub: a) $3,359.78 b) $2,817.65 c) $2,980.36 d) $3,086.68

c) $2,980.36

Real market opportunity occurs when: a) supply exceeds demand b) entrepreneurs brainstorm ideas c) an identified want exists d) a good or service can be produced efficiently

c) an identified want exists

A good way to prioritize your financial goals to: a) rank every goal in numerical order b) rank goals according to what needs to be done first c) assign each goal to a general category d) recognize that all the goals are equally important

c) assign each goal to a general category

Lucia, a business owner, just hired a new employee. What is one thing she should be sure to do on the employee's first day: a) provide the new employee with all the details of every project s/he will be working on b) start the new employee on work right away so that s/he becomes accustomed to his/her job duties c) assign the new employee a mentor who can answer any questions s/he may have d) let the employee work on trivial tasks for a few days so that s/he can ease into working

c) assign the new employee a mentor who can answer any questions s/he may have

The ZRB Company promises to ship LST Inc. 200 units of product by a certain date, and LST Inc. promises to pay ZRB $25,000 for the product within 14 days of receipt. This is an example of a(n): a) executed agreement b) exempt contract c) bilateral contract d) defensible agreement

c) bilateral contract

Saving the money that you might ordinarily spend each day on a cup of coffee and a donut a) is the sacrifice you must make for future financial security b) will not result in significant savings c) can help you achieve larger financial goals d) is not a practical step in reaching your financial goals

c) can help you achieve larger financial goals

When a business conducts an environmental scan, which of the following issues is a political factor that it should consider: a) shifts in consumer lifestyles b) fluctuation of unemployment rates c) changes in regulation d) widespread use of wireless devices

c) changes in regulation

The data needed for sales volume analyses and market share analyses come from: a) sales invoices b) expense reports c) company sales reports d) customer records

c) company sales reports

A restaurant wants to develop new menu items that will appeal to its customers. A server mentions that many customers have asked for gluten-free meals, so the restaurant decides to try out a few new gluten-free menu item. What method of idea generation did the restaurant use: a) observation b) brainstorming c) customers d) trend research

c) customers

Marcy is ready to buy a new computer, and she has saved up enough money to buy the model she wants. Which of the following describes the quantity that Marcy is prepared to buy: a) supply b) elasticity c) demand d) market price

c) demand

Which of the following is a true statement about marketing-research studies: a) lower level employees should not be involved in marketing-research studies b) marketing-research studies should be conducted once per year c) each marketing-research study is unique d) marketing-research studies are difficult to conduct

c) each marketing-research study is unique

When the Silvers purchased their new car, the dealership representative sold their contract to another company in exchange for cash. To what type of business would the dealership have sold the Silvers' contract: a) commercial banking b) savings and loan association c) finance company d) credit union

c) finance company

One of the benefits of setting goals that will help you in your relationships with others is that setting goals: a) helps you stay in task b) gives you a way to measure your progress c) helps you understand yourself d) raises your level of self-esteem

c) helps you understand yourself

By reading trade journals, business professionals can learn about: a) internal policies b) corporate changes c) industry trends d) organizational sales performance

c) industry trends

Electronic billing, purchase-order verification, bar-code technology, and image processing are examples of: a) functions of the finance department b) horizontal channel integration c) integrated data between channel members d) vertical channel integration

c) integrated data between channel members

Why will it benefit you to learn as much as possible about a prospective employer before you go for a job interview: a) it ensures that you'll be considered for the job b) it shows that you do a lot of reading c) it prepares you to ask good questions d) it gives you something to discuss during the interview

c) it prepares you to ask good questions

Although implementing slotting fees can help a business offset risks and cover stocking costs, it can become an ethical issue if it: a) eliminates tax incentives b) encourages economic growth c) reduces competition d) supports competing agreements

c) reduces competition

Which of the following do businesses often expect employees to make on their own: a) operating plans b) policy changes c) routine decisions d) personnel choices

c) routine decisions

A retailer that overcharges customers for small items at the point of purchase may be engaging in the unethical practice of: a) retail price maintenance b) predatory pricing c) scanner fraud d) price fixing

c) scanner fraud

For most businesses, the ultimate goal of using promotion is to: a) control consumer demand b) introduce new products c) sell goods or services d) get people into the business

c) sell goods or services

What often increases when a person continually resists change or fails to adapt to new circumstances: a) inability to use logic b) feelings of contentment c) sense of accomplishment d) levels of stress

c) sense of accomplishment

Which of the following is a purpose of the competitive bidding process: a) to attract product champions b) to increase competition for products c) to obtain lower prices from bidders d) to limit the number of vendors to pick from

c) to obtain lower prices from bidders

Which of the following would probably use a longer channel of distribution than the others: a) A bag of oranges b) A printing press c) An airplane d) A bottle of shampoo

d) A bottle of shampoo

Which of the following is essential to all marketing research: a) secondary data b) primary data c) frequency d) accuracy

d) accuracy

Kendra's financial goal is to build wealth over time by making diversified investments. Which of the following financial services providers is most likely to help Kendra achieve her goal: a) financial-auditing firm b) mortgage company c) investment bank d) asset-management firm

d) asset-management firm

What type of product information might a salesperson obtain from reading a business's promotional materials: a) aptitudes b) demographics c) objectives d) characteristics

d) characteristics

A department store sells clothing from brands like Levi's, but it also sells its own private brands of clothing, also known as ___________ brands: a) business b) corporate c) value d) distributor

d) distributor

Depression is characterized by which of the following: a) fewer bankruptcies b) increased consumer spending c) rapidly rising GDP d) high unemployment

d) high unemployment

Which of the following would be done first in an environmental scan: a) identifying and analyzing important trends and issues b) carrying out scanning activities c) selecting trends and issues to act on d) identifying participants and responsibilities

d) identifying participants and responsibilities

Superior Office Company received a state contract to supply office equipment to all public schools in the area. What does the company need in order to effectively produce the contract: a) products b) outputs c) supplies d) inputs

d) inputs

When a customer is willing to purchase only one specific brand, this is referred to as brand: a) strategy b) recognition c) preference d) insistence

d) insistence

Businesses that carry a considerable assortment of goods but only one or a few related product lines are ___________ businesses: a) specialty b) discount c) service d) limited-time

d) limited-time

What does a business need in order to understand why a product that has been a strong seller for a long time is now losing popularity: a) purchasing documents b) sales records c) secondary data d) marketing information

d) marketing information

Alpha's Pizza and Bravo's Pizza are two restaurants that are in a horizontal conflict known as a price war. This conflict will most likely have a ________ impact on consumers by _____________ prices: a) negative; inflating b) negative; splitting c) positive; inflating d) positive; reducing

d) positive; reducing

Inventory reduction, sales stimulation, and new-product introduction are the reasons that many businesses use _______ techniques: a) capital-investment b) stock-turn c) dual sponsorship d) product-bundling

d) product-bundling

What concept is illustrated in the following situation: A new business uses newspaper publicity and personal selling to attract customers and plans a special sales event to generate publicity for its grand opening: a) advertising media b) institutional promotion c) product promotion d) promotion

d) promotion

Which of the following is true about a survey-sampling plan: a) tends to have extremely low error rates b) eliminates respondent bias c) is more reliable than observation d) represents a larger group

d) represents a larger group

Predatory pricing is an unethical business practice because it can create economic conditions in which: a) consumers pay higher property taxes b) consumers have fewer choices c) small businesses gain significant profits d) small businesses control market conditions

d) small businesses control market conditions

Each pay period, Kendra has her employer automatically deposit her paycheck into her checking account so the funds are available for use when she needs them. In this situation, money is functioning as a(n): a) form of cash b) unit of measure c) medium of exchange d) store of value

d) store of value

Businesses are being socially responsible to their customers when they: a) contribute to community causes b) provide safe working environments c) offer employees job training d) test the safety of their products

d) test the safety of their products