DECA Study Guide

Which of the following is an example of a pull sales promotion strategy: A. A slotting allowance B. A booth at a trade show C. A sales incentive program D. A buy one, get one free deal

D. A buy one, get one free deal

Rob has a job interview this afternoon. In the morning, he goes over his other job offers to figure out which job he will accept ( and what the salary and benefits are) if this employer doesn't offer him a position. Rob is developing his A. BATNA. B. role. C. walk-away point. D. style.

A. BATNA.

What's the most effective way to save money on business and equipment maintenance? A. Create a maintenance schedule, and stick to it. B. Only allow outside technicians to maintain equipment. C. Use the least expensive supplies you can find. D. Invest in cleaning equipment only when absolutely necessary.

A. Create a maintenance schedule, and stick to it.

An airline experienced a mechanical issue that was widely publicized, and the company is now worried about how sales will be affected. Who should be the target audience of their public relations efforts? A. Customers B. Investors C. Community members D. Business partners

A. Customers

What effect do some environment laws have on businesses? A. Increase operating costs B. Require more employees C. Control exterior landscapes D. Limit equipment purchases

A. Increase operating costs

Which of the following is a tool that businesses should use to set their overall organizational goals: A. Mission statement B. Financial budget C. Marketing plan D. Productivity benchmarks

A. Mission statement

What is usually the last step in the persuasion process? A. Motivating others to act B. Presenting your argument C. Telling the truth D. Making good suggestions

A. Motivating others to act

What form of currency is issued by the federal government? A. Paper money B. Brokerage bills C. Corporate bonds D. Certified notes

A. Paper money

Which of the following is a non-price issue that a business might negotiate with a vendor when purchasing expensive, complex equipment: A. Post-sale service B. Payment terms C. Volume reductions D. Compensation

A. Post-sale service

Clare is the owner of a small consulting firm and has two employees working for her. What type of insurance can Clair purchase to limit her tort liability? A. Professional B. Property C. Worker's compensation D. Economic protection

A. Professional

In which of the following documents does the project manager clearly define the project's terms and conditions for stakeholders: A. Statement for work B. Team agenda C. The project audit D. Project schedule

A. Statement for work

Simone's business doesn't advertise much. Instead, she relies on happy customers to tell their friends, family, and coworkers about her company. Simone's business uses _______________ to gain customers. A. advocacy B. relationship buying C. corporate culture D. business process management

A. advocacy

People's Bank recently partners with a local supermarket chain to offer a special rewards credit card for supermarket customers. Both the bank and the supermarket hope to gain more customers from the relationship. This is an example of A. affinity marketing. B. mutual advertising. C. company partnership. D. dual promotion.

A. affinity marketing.

The use of robots in assembly-line work is a form of specialization involving A. capital goods. B. natural resources. C. capitalism. D. human resources.

A. capital goods.

In some cultures, it is common for business people to discuss business matters during meals, but Canadians typically do not. This is a cultural issue related to A. dining etiquette. B. negotiating style. C. language barriers. D. cognitive intelligence.

A. dining etiquette.

Descriptive statistics are useful to market researchers because they A. help to summarize data in a manageable way. B. help researchers draw conclusions about a population. C. prevent researchers from losing detail. D. eliminate bias in research surveys.

A. help to summarize data in a manageable way.

Main Street Grocery and Food Emporium are located approximately 10 miles away from each other. Each grocery chain sells Nature Oasis bread in its stores. Food Emporium, however, recently slashed prices on all of its inventory of Nature Oasis products in an effort to bring in more customers. The leaders of Main Street Grocery are angry because ever since Food Emporium cut prices on Nature Oasis, Main Street Grocery has experienced declining sales on bread products. This situation could be described as _________________ conflict. A. horizontal B. sideways C. vertical D. backwards

A. horizontal

Claudia is creating a balance sheet for her business. She lists the full value of all of her assets, even some office equipment she hasn't completely paid for. However, to find the true net worth of her business, Claudia must subtract the money she owes on the equipment, since the dept is considered a(n) A. liability. B. liquid asset. C. accounts receivable. D. dividend.

A. liability.

Many experts believe that providing too much detail in the work breakdown structure (WBS) work packages often causes the project manager to A. micromanage the project. B. allocate project resources. C. simplify project deliverables. D. develop a SWOT analysis.

A. micromanage the project.

Opening a restaurant in New York City is more expensive than in a small town in Upstate New York. This is a result of limited A. natural resources. B. human resources. C. capital goods. D. consumer goods.

A. natural resources.

Jeni's company does not provide specific waste containers to encourage recycling. If she brings in her own container and begins using it, she is initiating change by A. personal action. B. motivating others. C. communicating. D. teamwork.

A. personal action.

PetFast pet store is known for its low prices and great value. The store frequently advertises its weekly sales, during which customers can get bulk pet foods for discounted prices. This is an example of corporate A. positioning. B. modeling. C. price fixing. D. strategizing.

A. positioning.

FreshFast Grocery Store charges food manufacturers an annual fee for the ability to sell their products at FreshFast stores. In other words, FreshFast requires the food manufacturers to pay a A. slotting allowance. B. product placement fee. C. distribution charge. D. supermarket fee.

A. slotting fee.

Randy used to work in a factory. However, after technological advances brought robots that could do the same job for less money, he was laid off. Randy is looking for a new job in a factory, but everything requires knowledge of computer programs, which he doesn't have. Randy is facing _____________________ unemployment. A. structural B. frictional C. cyclical D. seasonal

A. structural

A company conducted a survey in which participants volunteered to answer questions about a controversial new product. When researchers analyzed the responses, they learned that all of the responses were either extremely positive or extremely negative. This is an example of how A. voluntary responses can be biased. B. survey results tend to be one-sided. C. it is impossible to avoid errors. D. social desirability affects responses.

A. voluntary responses can be biased.

Which of the following is a personal benefit of being interested in and enthusiastic about your job: A. It helps to motivate others. B. It helps you enjoy your job. C. It helps you find new jobs. D. It helps in exploring other activities.

B. It helps you enjoy your job.

Which of the following is an external source of data for a company's marketing decision-making: A. A customer's complaint record B. A competitor's television commercial C. The company's marketing budget D. The company's sales volume analysis

B. A competitor's television commercial

What technological tool can help businesses understand the types of knowledge that employees need to perform their jobs efficiently? A. Probability chart B. Accountability matrix C. Systems register D. Navigation log

B. Accountability matrix

Which of the following are examples of intellectual property that are protected by trade-secret legislation: A. Research techniques and artistic works B. Chemical compounds and manufacturing processes C. Novels and customer lists D. Inventions and trade characters

B. Chemical compounds and manufacturing processes

Which of the following is an advantage of a weak dollar: A. It creates more consumer spending. B. It encourages exports. C. Employee wages go up. D. More jobs are created.

B. It encourages exports.

Which of the following is an organizational vision: A. Penelope's department wants to offer the best customer service in the state. B. Margaret's company wants to be the best sporting goods store in the country. C. Franco wants to get his project done by the end of the week. D. Omar's shoe store plans to increase sales by 15% this quarter.

B. Margaret's company wants to be the best sporting goods store in the country.

Which of the following is an internal factor that influences employees' willingness to share their tacit knowledge with coworkers and managers: A. Economic conditions B. Organizational culture C. Public agendas D. Regulatory environment

B. Organizational culture

A pizza place advertises its organic toppings and extended delivery range. This is an example of what type of institutional promotion? A. Public relations B. Patronage C. Public service D. Primary

B. Patronage

An effective accounting system is A. kept both electronically and on paper. B. easy to use. C. a major business expense. D. unchangeable.

B. easy to use.

The producer of HandiFresh home cleaning supplies recently informed QuickMart discount store that they must sell the catalog of HandiFresh products in their stores or HandiFresh won't allow QuickMart to sell any HandiFresh products at all. This is an example of A. tying agreements. B. full-line forcing. C. exclusive dealing. D. product coercion.

B. full-line forcing.

If all of the individuals who own a business share unlimited liability for the business's losses, these individuals are part of a(n) A. private corporation B. general partnership C. "S" corporation D. public corporation

B. general partnership

Jack is a computer programmer who is struggling to fix a glitch with his company's new computer network. During a get-together with some friends who also work in technology, Jack brings up his dilemma. His friend Janelle suggests a process that helped her solve a similar problem that she experienced a few weeks ago. Two other friends, Tim and Susan, provide some suggestions as well. In this situation, Jack and his friends are transferring knowledge by A. applying Groupthink strategies. B. participating in a community of practice. C. forming a strategic alliance. D. conducting a formal interview.

B. participating in a community of practice.

As Zack left work one evening, his supervisor made the following comment: "Zack, I liked the way you handled the upset customer situation. Keep up the good work!" The feedback Zack received was A. negative, external. B. positive, external. C. negative, internal. D. positive, internal.

B. positive, external.

"With fewer staff members available to conduct extensive testing, Calhoun Software has experienced several product-release failures last year that resulted in costly product returns." This is an example of a research report A. executive summary. B. problem statement. C. recommendation. D. pronouncement of intent.

B. problem statement.

Oven Fresh is a specialty food company that sells a variety of baked goods, baking mixes, and cookbooks. These items make up Oven Fresh's A. market offerings. B. product mix. C. product line. D. market specialty.

B. product mix.

One way to reduce the risk of identity theft is by A. disabling computer virus software. B. shredding old bank statements. C. storing passwords on web browsers. D. photocopying credit-card receipts.

B. shredding old bank statements.

Which of the following is an example of a deceptive promotional practice: A. Requiring all salespeople to adhere to company ethics policies while on the job B. Representing goods and services accurately and truthfully in sales materials C. Advertising goods even though there isn't enough stock to meet expected demand D. Publishing a job listing even though the position will be filled by a current employee

C. Advertising goods even though there isn't enough stock to meet expected demand

Wellston Industries wants to compare a current business situation with a target situation. Which of the following tools will help Wellston obtain the information that it wants: A. Decision tree B. Mind map C. Gap analysis D. Critical path study

C. Gap analysis

Which of the following has a negative effect on an understaffed business: A. Fewer premiums B. Decreased turnover C. Increased errors D. Higher property taxes

C. Increased errors

Which of the following is a true statement regarding data integrity and security: A. Data security programs are strictly monitored by the government. B. Businesses are not allowed to sell customer information. C. It can be helpful to hire a data security specialist. D. All businesses have similar data security needs.

C. It can be helpful to hire a data security specialist.

What action might marketers take to achieve a pricing objective of getting their product into more customers' hands? A. Add more product features B. Raise their prices C. Lower their prices D. Offer fewer product features

C. Lower their prices

Kate says, "I am very pleased with your progress on the project, Devon. Take the rest of the day off, and we'll talk about the next phase of the project tomorrow." What directing activity is Kate performing? A. Delegating responsibility B. Establishing a schedule C. Motivating a employee D. Training a worker

C. Motivating a employee

Christine is buying a new computer. If she's making her decision logically, which of the following is true: A. Her decision-making process is highly subjective. B. She's listening to her friends' opinions. C. She's looking at her alternatives from a neutral point of view. D. Her decision is influenced by how the computers are presented.

C. She's looking at her alternatives from a neutral point of view.

When should a visual aid be shown during a presentation? A. At the end of the presentation to summarize B. During the entire presentation to maintain interest C. When the speaker shares relevant information D. When the audience gets bored and restless

C. When the speaker shares relevant information

A popular technology company just released a new smartphone that it believes will revolutionize the industry. After the product announcement, marketers set up automatic news and social media alerts to find out what people are saying about the new product. This is an example of A. direct marketing. B. search engine optimization. C. buzz marketing. D. product/service management.

C. buzz marketing.

Marcy would like to learn more about VaccuFresh vacuum cleaners, so she goes to the company's website and begins a live chat with a service representative. From VacuuFresh's perspective, Marcy's online chat is a(n) A. customer analysis. B. marketing strategy. C. customer touchpoint. D. advertising success.

C. customer touchpoint.

After performing environmental scanning, Discount Divas Department Store determined that its top competitor was shutting two of its store in a certain city. Discount Divas Department Store then decided to open a store in the same area. This is an example of how A. it is important to focus on threats rather than opportunities. B. situation analysis should focus on internal issues rather than external issues. C. environmental scanning can reveal new business opportunities. D. a SWOT analysis should be completed after the market planning process.

C. environmental scanning can reveal new business opportunities.

Coordinating business activities is an important aspect of the organizing function of the management because it A. defines the company's mission statement. B. enables the business to prepare precise forecasts. C. establishes clear relationships among the company's resources. D. ensures that the employees understand all the business's activities.

C. establishes clear relationships among the company's resources.

In a detailed document, Rachel explains the possible implications of implementing a cooperative advertising program for her employer's major customers. In this situation, Rachel developed a A. sales analysis. B. troubleshooting proposal. C. feasibility report. D. request for proposal.

C. feasibility report.

Hector's team member isn't motivated to work on their project. She says it looks like too much work, and she doesn't think it's possible to have it all done in their time frame. To motivate her, Hector's first priority should be to demonstrate the project's A. importance. B. desirability. C. feasibility. D. reward.

C. feasibility.

Your friend Meg recently ordered a gift for her mother from a specialty clothing company in Italy. Meg is participating in the business activity of A. international affairs. B. exporting. C. global trade. D. trade talks.

C. global trade.

The focus of the Six Sigma framework involves maximizing overall quality and A. expanding product lines. B. hiring qualified employees. C. preventing problems. D. emphasizing innovation.

C. preventing problems.

Reese is writing a paper for his business class. He wants to include an idea he found in one of his sources. He includes just the main points and rewrites the paragraph in his own words, making sure to attribute his ideas to the original source. Reese is A. quoting. B. paraphrasing. C. summarizing. D. plagiarizing.

C. summarizing.

Fostering efficiency in the production process is a goal of A. human resources management. B. managerial accounting. C. supply chain management. D. information technology.

C. supply chain management.

Effective managerial control often involves A. providing incentives. B. setting long-term goals. C. taking corrective action. D. assigning tasks.

C. taking corrective action.

One common barrier to the use of technology in channel management is A. the possibility for increased productivity and efficiency. B. companies' refusal to implement new tools. C. the overwhelming number of technology options. D. employees' inability to master new technology.

C. the overwhelming number of technology options.

When following directions, it is important to A. understand the directions without assistance. B. always follow a sequential order. C. understand the difference between outcomes and tasks. D. complete the required tasks as quickly as possible.

C. understand the difference between outcomes and tasks.

What type of information should be included in the methodology section of a research report? A. References and reliability data B. The significance of the study and conclusions C. Research procedures and the purpose of the study D. A description of the sampling plan and research technique

D. A description of the sampling plan and research technique

Which of the following is an example of a business obtaining raw-materials inventory: A. An accounting firm orders pencils, copy paper, and post-it notes for its staff. B. A department-store chain orders shirts, ties, and socks from different vendors for resale. C. A petroleum processing plant orders a replacement part for a large piece of equipment. D. A snack-food manufacturer orders potatoes, oil, and salt to make its potato chips.

D. A snack-food manufacturer orders potatoes, oil, and salt to make its potato chips.

Nicole's Manicure Salon has operated successfully for the past 15 years. Recently, Nicole decided to expand by offering several people the opportunity to own and operate a Nicole's Manicure Salon in other locations. Which form of business ownership would allow Nicole to attain her goal? A. Limited partnership B. Product trade name C. General partnership D. Business-format franchise

D. Business-format franchise

Which of the following for writing cover letter is true: A. Do not include your job qualifications and experience in your cover letter. B. In your cover letter, repeat the exact information from your resume. C. Include personal information like your marital status in your cover letter. D. Customize your cover letter to the position you are applying for.

D. Customize your cover letter to the position you are applying for.

Which of the following is an example of how laws enact social change: A. You cannot use illegal substances without facing serious consequences. B. If you invent something, you can keep others from stealing your idea by filing a patent. C. If someone vandalizes a park, s/he will be punished with fines or jail time. D. Strict laws fell upon the tobacco industry when people became angry about its harmful effects.

D. Strict laws fell upon the tobacco industry when people became angry about its harmful effects.

The main difference between arbitration and mediation is that A. arbitration is a nonbinding process. B. mediation involves a third party. C. mediation applies to criminal cases. D. arbitration involves a judgment.

D. arbitration involves a judgment.

A barrier to effective listening is often the __________________ of the listener. A. interest B. concentration C. patience D. attitude

D. attitude

Emotionally intelligent leaders display A. hopefulness. B. technical expertise. C. authority. D. confidence.

D. confidence.

Marketers for a snack company want to research brand awareness for their new line of potato chips. They position researchers outside of a grocery store and stop passing customers to inquire about the product. This is an example of ________________ sampling. A. cluster B. judgment C. simple random D. convenience

D. convenience

Companies use risk-matrix software applications to A. determine the amount of their insurance premiums. B. prevent identity-theft activities and eliminate external risks. C. organize their financial data in secure locations. D. identify and prioritize their primary business risks.

D. identify and prioritize their primary business risks.

Latisha, a human resources manager at a hospital, is writing a list of the skills, knowledge, and characteristics for a nurse position she hopes to fill. She focuses on what education a nurse in that position should have, what person traits s/he should have, and what s/he should be like. Latisha is working on a(n) A. onboarding activity. B. job description. C. strategic plan. D. job specification.

D. job specification.

A CRM system can help salepeople A. improve their personal selling. B. manage their personal budget. C. monitor their company's stock. D. keep track of their customers.

D. keep track of their customers.

When reviewing your education and experience to help assess strengths and weaknesses, look for A. mistakes. B. choices. C. talents. D. patterns.

D. patterns

Sally, Joe, Tim, and Jane are team members who perform different tasks by themselves at the same time to create a single output. The method of work coordination that the team members are using is the ___________ task interdependence. A. reversed B. sequential C. reciprocal D. pooled

D. pooled

Qualitative marketing data are valuable, but they can be limited because A. the data are objective rather than subjective. B. participants' responses are constrained by limited options. C. the data do no provide enough detail. D. the data usually only include a small portion of the target market.

D. the data usually only include a small portion of the target market.

Putting $100 in a savings account today and earning 4% interest over the next year illustrates the concept of A. inflationary impact. B. principal modification. C. opportunity cost. D. the time value of money.

D. the time value of money.

Senders can create barriers to effective communication when they A. don't actively listen. B. are friendly and polite. C. disagree with the receiver. D. use poor grammar.

D. use poor grammar.

The production manager of a company that produces wrenches, hammers, and electric drills would most likely report to the A. operations assistant. B. quality control line supervisor. C. director of purchasing. D. vice president of manufacturing.

D. vice president of manufacturing.