Deliver the Right Message on Google Display Ads

Display Ads

________ can help you promote your business when people are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps. With ________ ads, you can take an approach that enables greater efficiency or greater creative control.

What are AMPHTML ads?

________ enable marketers, publishers, and technology providers to deliver faster, and more secure ad experiences across all platforms by applying the principles of AMP to building and serving ads.

Are uploaded ads or Responsive Display Ads better in terms of efficiency?

Responsive Display Ads

List and describe three key benefits of AMPHTML ads.

*Faster ads drive better performance: ________ are 6x faster than regular ads on AMP pages, making them more viewable, more effective, and more likely to perform well. *Lighter ads can lead to better ad experiences: ________ are 3x lighter in load and rendering than regular ads which may result in users having a more positive experience with your brand. *Safer ads build trust in your brand: ________ need validation before they're served, reducing the risk of malware and building trust in the brands users are engaging with.

Three Key Benefits of Responsive Display Ads

1)Automation 2)Reach 3)Simplicity

Responsive Display Ads

50% more conversions at a similar cost-per-acquisition (CPA) when advertisers add ________ to their image ad campaigns.

Which key benefit of Responsive Display Ads does this describe? When you create a Responsive Display Ad by uploading different assets into Google Ads, Google uses a machine learning model to determine the optimal combination of assets for each ad slot based on predictions built from your performance history.

Automation

What is the key benefit of uploaded ads?

Complete creative control: You can develop these ads yourself using templates to decide how best to combine your different images, text, and logos.

What are Image Ads?

Created outside of Google Ads (in Google Web Designer, for example), ________ are uploadable as a .zip file into Google Ads. Image ads only run in banner-eligible slots, which has limited scale relative to Responsive Display Ads.

Creative testing

Google does billions of creative A/B tests for your business. Google also leverages multiple machine learning modules (asset selection, color extraction, auto-fitting, and more) to create the right message to the right user across desktop, mobile, and apps.

uploaded ads

Hiroko takes her branding very seriously. Because she has exact requirements for how and where her ads will show, it may be best to use ________. This option will likely limit her reach, as ________ don't have access to the same inventory as Responsive Display Ads.

Responsive Display Ads

Hiroko values performance over everything else. To best achieve that goal, she should take advantage of ________, which automatically adjust to the available ad space. They can run in native and non-native inventory.

Notes: Google does billions of creative A/B tests for your business. Google also leverages multiple machine learning modules (asset selection, color extraction, auto-fitting, and more) to create the right message to the right user across desktop, mobile, and apps.

Notes (not a question)

Which key benefit of Responsive Display Ads does this describe? Multiple assets can be uploaded per asset type, such as headlines, logos, images, and videos. The ads that Google assembles automatically adjust their size, appearance, and format to fit just about any native or non-native ad slot.

Reach

Which key benefit of Responsive Display Ads does this describe? By using Responsive Display Ads, you can reduce your overhead for managing ad portfolios within ad groups and campaigns and dedicate more time to performance improvement.

Simplicity

True or False: In order to qualify for as many auctions as possible, it's recommended to have both Responsive Display Ads and image ads in your Display campaign.

True

True or false: Creatives are the face of your brand. Responsive Display Ads and uploaded ads are the avenues in which you can communicate your business to your audience in your Google Display ads campaign.

True

Advantages to uploaded ads?

Uploaded ads offer greater control over the way your ads look and feel. You build your own ads outside of Google Ads and simply upload them to your Display campaign.

What are Responsive Display Ads?

________ give you the ability to upload your own assets and create ads that serve in all ad slot sizes, into both native and non-native inventory. Simply upload your assets (images, videos, headlines, logos, and descriptions), and Google will automatically create ads. They're built for performance, reach, and scale.

Are uploaded ads or Responsive Display Ads better in terms of control?

uploaded ads