Digital Ad Terms (PNS)

Targeted Display Advertising

uses precise, business demographic targeting (e.g. targeting by segments including job function, industry, title, etc.) to ensure that your display ads show only to the people that matter to your business—eliminating wasted marketing spend.

Rich Media & Specialty Ads Sizing Available

Pushdown Ads - Pushes the page down once, per user, per 24 hour period Pencil Ad - Keep your message top-of-mind for an entire day (fixed on section page) Hover Ad - Stand out in the crowd on home page or section home pages Upgrade with these add-ons: Animated, Coupon, Video Peelback Ad - Own the top of the page with a leaderboard & corner teaser Side Door Ad - Create a dominant presence without interfering with the user experience Rich Media Floater - Dynamic and fun creative the plays off page

Simple tactic, simply executed (elements of a basic banner ad)

-attention-getting visual element -a direct call-to-action -a simple value or offer

6 foundations of great digital creative

1. Interactive- Reward user for clicking, and increases brand recall 63% more than non-interactive ads. 2. Customizable 3. Contextual-Targeting an individual based on a subject of particular interest to them; displaying ads on sites related specifically to the content the individual is viewing on a webpage. 4. Entertaining 5. Playable- Click to draw on his face example and other games. You can't play a TV ad for five minutes! 6. Useful

Unique Visitor

A person/ visitors 1st visit to the webpage

Interactive Ad Sizes

Available as 728x90 and 300x250 (Leaderboard & Display ads)

Rich Media Available

Countdown Ads - Generate excitement about an upcoming event Synchronized Ads - Timed to "interact with each other, creating a seamless story Weather Triggered Ads - Creative changed based on weather data points (1) & (2) Click to Print Coupon Ad - Users don't have to navigate away from page

Rich Media & Specialty Ads

Dynamic and Ads that live on the Homepage and Section Homepages of PNS Sites and Justweather.com. Available in various creative sizes

Interactive Ads Available

Filmstrip Ad Rollover Interactive Ad Drag and Drop Interactive Ad Drop Down Links Interactive Ad QA Lead Generator Interactive Ad Dynamic Scroller Interactive Ad Rollover Trigger and Mouse-click Trigger

Mobile Ad Available

HTML5 Shake or Swipe - Showcases device capabilities and encourages users to engage HTML5 Countdown Clock - Advertise movie releases, concert dates, Grand Opening or Big Sale HTML5 Scratch Off - When the 'scratch off' is completed by the user, the ad will resolve to another page to reveal the advertising message or offer HTML5 Image Gallery - Allows user to view images from all angles HTML5 Expanding Mobile Banner HTML5 Expanding Mobile Bannerwith Drop & Drag

728 x 90

IAB-Leaderboard

300 x 250

IAB-Medium rectangle

180 x 150

IAB-Rectangle

160 x 600

IAB-Wide skyscraper (We don't really do these)

Interactive Ads

Interactive Ads are Flash Ads that allow visitors to interact with the ad unit, thereby increasing the likelihood that they will engage with and remember the product/brand.

IAB

Interactive Advertising Bureau

IBS

Internet Broadcasting Systems

M.

Mobile (M.- Mdot)

Mobile

PNSdigital can execute campaigns across custom mobile distribution channels and develop immersive mobile creative. We also develop client mobile landing pages, tablet or smartphone apps, m-dot sites, SMS marketing campaigns, and develop and execute mobile text clubs and database creation.

Video Ads Sizing Available

Pre-Roll Video - Run your :15 before videos through the site including Mobile (example includes companion ad) Video Display Ad - runs in IAB Standard 300x250 ad throughout the site Expanding Video Ad - expands out of IAB Standard 728x90 or 300x250 for larger video display Side Door with Video - Create a dominant presence without interfering with the user experience Video Hover Ad - Ad 'hovers' at bottom of page and expands to Video Player

Video Ads

Run your :15 video creative in a variety of different ads, and help reinforce your on-air messaging Available in various creative sizes

IAB Universal Ad Package (UAP)

a set of 4 ad sizes that ALL compliant member publishers have agreed to support

Geographic targeting ("Geo-Targeting")

targeting audiences by physical location e.g. Banner ads for UNI appear only in Iowa

Demographic targeting

targeting online audiences by age, gender, income, occupation, and household type/size e.g. Banner ads for Axe body spray appear on websites frequented by males between the ages of 16-24

Daypart targeting

targeting online audiences by time of day the ads run e.g. Budweiser runs banner ads on Friday afternoon near the end of the day e.g. KFC runs banner ads between 11 a.m. and 2 p.m

Behavioral targeting

targeting online audiences who have completed particular actions or online behaviors with ads in unexpected places e.g. A day after researching a Toyota Prius online, a consumer sees a banner ad for Toyota Prius as they are reading articles on NYTimes.com

Contextual targeting

targeting online audiences with ads that have a relationship to the content the ad appears with e.g. Banner ads for shampoo appear in the hair care section of a site about health and beauty

40k

the download fileweight of all 4 ad formats