Digital Marketing Chapter 7 - Mobile Marketing

Are static or dynamic QR codes changeable?

Dynamic codes

Do you usually have to make an account to create static or dynamic QR codes?

Dynamic codes usually required you to create an account.

What are the categories on mobile phones?

1. Basic Phones 2. Feature Phones 3. Smart Phones & Tablets

Are desktop sales inclining or declining? Are laptop sales inclining or declining? Are tablet sales inclining or declining?

1. Desktop --> Declining 2. Laptop --> Flat (slight decline) 3. Tablets --> Incline

What are key consumer behaviors for mobile commerce?

1. People always have mobile on them. 2. You will be in some location. 3. Mobile users are more educated, tech savvy.

Is Scanova free or paid? Is Visualead free or paid?

1. Scanova --> Free 2. Visualead --> Paid

What are 5 digit short codes?

5 digit numbers you can text for ads from company

What is augmented reality?

Data is visually displayed over video/photos

What are search ads?

Ads on google search

Is the android app market or apple app market more immense?

Android app market

Are there more paid android or apple apps?

Apple Apps

What are App Display ads?

Banner ads within an app

How does MCX work?

Big retailers band together and create app that'll work in multiple stores. This has to be a debit connected transaction (weakness in MCX).

What are basic phones capable of?

Call and SMS

What is an M-friendly site?

Companies have a mobile friendly site with a user friendly and responsive design.

How do you leverage social media in mobile commerce?

Exploit the social media and add them in! Have icons for FB or twitter.

What is an SMS ad?

If a company has a lot of people opt in, they can relay an SMS ad

What is geofencing?

If people get inside a specific GPS pinpointed area, they are delivered a coupon or discount deal so that they are interested in going into the shop that is nearby. Perhaps when they enter the shop a coupon is sent to the phone. It is all location based. Don't overwhelm them with coupons.

What is the 3 second rule?

If someone comes to your mobile site, it should only take them 3 seconds to understand what your site is about.

What are 50% of searches on mobile devices called?

Local Searches

What does MCX stand for?

Merchant Customer Exchange

How much redemption of mobile coupons is there compared to paper coupons?

Mobile Coupons are redeemed 10x more than paper coupons

Which of the following coupon modes are the best? Mobile? Email? Direct Mail? Print Coupons?

Mobile Coupons are taking over!

What is NFC?

Near Field Communications

What detracts from mobile commerce?

No standard for payments and security/privacy concerns.

What is one option your text ads must have?

Opt in Opt out options

How do you design for real world conditions?

People aren't always indoors so make sure your mobile site is easy to read in different lighting conditions.

What is showrooming?

People go into stores to check out items and then buy it online.

What are push notifications?

People opt in to receive notifications and event triggers. Events trigger notifications.

What does QR code stand for?

Quick Response Code

What are two QR code generator sites?

SCANOVA & Visualead

What are emulators?

Since there are many various operating systems on phones, an emulator allows you to preview how your ad will look on the device before you roll it out so you can modify it.

What drives mobile commerce?

Smartphones, tablets, 4G, wifi, faster connections.

Are smart phones or tablets growing at a faster pace?

Tablets

How does NFC work?

There is an NFC chip in the device. It offers security. When you get closer to an NFC reading device, transaction is made.

What are closed loop mobile payments?

They are limited to the company.

What are smart phones capable of?

They have dedicated RAM, memory, and more for apps.

What are some mobile trends for this decade?

Wearables, mobile payments, connected homes, smart vehicles, on the go health and nutritional monitoring.

What is a WAP Display Ad?

Wireless App display ads that have mobile websites or banner ads.

Are call to actions important in mobile commerce?

Yes! Make it clear

What is direct carrier billing?

You can buy something and charge the item to your phone bill.

What is Yelp Monacle used for?

You point your camera around, and your location is found and you are given choices for restaurants around you.

What are feature phones capable of?

basic camera, basic access to internet

Can most apps be used for customer service?

yes