Drexel

What are the components of the executive summary of a research report?

-A concise statement of the sampling method -A summary of the findings -Specific conclusions and recommendations -Research objectives

Identify the components of the introduction of a marketing research report.

-Definition of terms -Relevant background information -The scope and emphasis of the study

Arrange the click-through sequence for creating a bar chart in SPSS.

-Graph -Legacy Dialogues -Bar

In the context of the credibility of research reports, which of the following requirements should be met by a clearly developed and professionally organized research report?

-It should have an outline of major points with supporting details in their appropriate sequence. -It should have sections that address each research objective.

In the context of effectively communicating the findings of a marketing research project, which of the following should be described in detail in the marketing research report?

-Literature review and relevant secondary data and a description of the research methods -Findings displayed in charts, graphs, or tables and interpretation and summary of the findings -The research objectives and questions -Conclusions and recommendations

Which of the following are examples of artifacts of an organization's culture?

-formal vocabulary -private offices -dress code

Arrange the commands in the click-through sequence used to generate the results of a table that reports the means of thematically related variables in the statistical software SPSS.

A DS F S M & SD OK

Identify the ways of reporting the means of thematically related variables. (Check all that apply.)

A bar chart A table

Which of the following describes how close to a measure of central tendency the rest of the values in the distribution fall?

A measure of dispersion

Dependent variable

Choice, It should be either interval or ratio scaled. It should be either interval or ratio scaled.

What are the factors in Michael Porter's model of national competitiveness? (Check all that apply.)

Competitive intensity in a focal industry Factors conditions Demand conditions Related industries/complementors

Which of the following is one of the simplest ways to present regression findings?

Conceptual models

Arrange the steps typically followed in the data preparation process in the order of occurrence. (Place the first step at the top.)

Data Validation Editing and Coding Data Entry Data Tabulation

Identify true statements about recommendations in the conclusions-and-recommendations section of a marketing research report. (Check all that apply.)

Each recommendation is a clear action statement. They are formed by critical thinking.

If one assumes two or more groups are from separate populations then the different groups are considered related samples for conducting statistical tests.

False

Which of the following is suggested by best practices when results are presented?

Graphs Tables Figures

Identify a true statement about cross-tabulation.

It is used to determine if there is a difference between subgroups of the total sample.

Which of the following statements about blue ocean strategy is true?

It requires reconciling the trade-offs between differentiation and low cost.

Which of the following are features of the Pearson correlation coefficient? (Check all that apply.)

It varies between -1.00 and 1.00. Depending on the direction of the relationship between two variables, a positive or negative correlation coefficient is possible.

Independent samples matches

Means are compared between the types of accessories selected by males who are 40 and males who are 25. Means are compared between the types of accessories selected by males who are 40 and males who are 25.

Related samples

Means are compared between the types of houses a particular sample buys and the types of professions of the same sample.

According to the marketing research industry's best practices, which of the following are common problem areas that are likely to arise in writing a marketing research report? (Check all that apply.)

Overemphasis on a few statistics Lack of relevance Lack of data interpretation

In the context of presenting the results of marketing research, identify the best practices that are helpful in providing a professional oral presentation.

Prepare a dialogue that is inspiring and well organized. Be confident and knowledgeable in the delivery.

Identify the common items contained in an appendix in a research report.

Questionnaire used for a research project Detailed sampling maps Interviewer forms

Which of the following is a multivariate technique that estimates the impact of several variables on one dependent variable

Regression

Identify the issues addressed in the methods-and-procedures section of a marketing research report.

Sample and sampling processes used The research design used If primary data were collected, the procedure used for data collection Types of secondary data included in the study, if any

Which of the following is a disadvantage of using open-ended questions in a survey?

The coding task for multiple responses becomes time consuming.

Identify the elements that need to be examined to determine the significance of a multiple regression model. (Check all that apply.)

The coefficient of determination or r2 The individual beta coefficients The individual regression coefficients for each independent variable The model F statistic

Which of the following are true of one-way tabulations?

They can be used to communicate the results of a research project. They can identify characteristics that distinguish between groups of respondents. They can profile sample respondents.

Identify a function of one-way tabulations.

They can be used to determine the amount of nonresponse to individual questions.

Independent samples

Two or more groups of responses that are tested as though they may come from different populations

When are missing data situations most likely to arise? (Check all that apply.)

When respondents skip a question because they are in a hurry to complete the survey When respondents are asked questions of a sensitive nature When respondents do not see a question when completing the survey

When are missing data situations most likely to arise?

When respondents skip a question because they are in a hurry to complete the survey When respondents do not see a question when completing the survey When respondents are asked questions of a sensitive nature

Identify a true statement about data entry.

With online surveys, this step occurs at the same time as data collection.

A one-way tabulation can illustrate whether an inaccurate code has been entered if _____.

a specific range of codes for a given response to a question has been established

Multinational enterprises need an effective global strategy in order to ______.

achieve a competitive advantage against other companies

Which of the following is the most observable element of organizational culture?

artifacts

Which of the following are examples of input controls?

budgets standard operating procedures

In the coding process, the codes used are typically numerical (a number from 0 to 10) because _____.

computers function better with numbers than alphanumerical values

Motivation that is driven by external factors, such as rewards or punishments, is called ______ motivation.

extrinsic

If a firm's goal is to leverage home-based core competencies in foreign markets, it should pursue a(n) ______ strategy

international

A strong association between variables is indicated by a _____.

large correlation coefficient

A firm using a(n) ______ strategy is likely to have a multidivisional structure with the multiple divisions representing different geographic areas and decentralized decision making.

multidomestic

The method of examining three or more group means that involve only a single independent variable is called _____.

one-way analysis of variance (ANOVA)

Missing data are often a problem in data analysis and are defined as a situation in which _____.

respondents fail to provide an answer to a question

Unlike quantitative analyses, qualitative analyses _____.

tend to be continuous and iterative

In the bivariate regression analysis, the values of the independent variables being studied are selected, and _____.

the formula for a straight line is used to observe the behavior of the dependent variable

What is strategic leadership?

the use of influence and power by executives to direct the activities of individuals while pursing an organization's goals

Which of the following are common reasons for companies to make foreign direct investments? (Check all that apply.)

to avoid import restrictions to reduce tax burdens to reduce labor costs

Foreign direct investments are investments in ______.

value chain activities abroad

Which of the following is true of conclusions in the conclusions-and-recommendations section of a marketing research report?

Interviewer forms Questionnaire used for a research project Detailed sampling maps

Identify the true statements about the median as a measure of central tendency. (Check all that apply.)

It is particularly helpful as a central tendency measure for ordinal data. It is useful for data values that are distorted to either the left or the right.