E-Commerce: Chapter 11
Priceline's auctions utilize fixed pricing.
True
Which age group has the fastest growing rate of Facebook usage?
adults over 65
Howard Rheingold, one of The Well's early participants, coined the term ________ to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace."
virtual communities
The profit a seller makes at auction is a function of all of the following except:
watch lists.
One of the first online virtual communities, formed in 1985, was:
The Well
Which of the following types of auctions is perfect for sellers that have many identical items to sell?
Dutch Internet auctions
A(n) ________, in which the highest bidder wins, is the most common form of auction.
English auction
Which of the following companies purchased Instagram?
Closed bidding offers the advantage of herd effects.
False
Consumers in auctions are driven solely by value maximization.
False
Facebook's current user growth is being driven by growth in the number of users in the United States.
False
In B2C auctions, consumers control assets and use dynamic pricing to establish the price.
False
Keeping bid increments low decreases the number of bidders and lowers the frequency of their bids.
False
Penny auctions don't require money to bid.
False
Portals are not immune to network effects.
False
Vertical content portals and affinity group portals tend to be more well-known brands than general-purpose portals.
False
________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.
Herd behavior
On which of the following do users spent the least amount of time per month?
A survey of Fortune 500 companies found that 98% of those companies used:
LinkedIn.
________ refers to the feeling of having been too cheap in bidding and failing to win an auction.
Loser's lament
Which of the following social networks provides an open-source alternative to Twitter?
Mastadon
Which of the following owns LinkedIn?
Microsoft
Which of the following statements about auctions is not true?
Most of the listings on eBay today use auction pricing.
Priceline is an example of a(n):
Name Your Own Price auction.
Which of the following types of auctions "shields the brand" of the seller?
Name Your Own Price auctions
________ occurs when sellers agree informally or formally to set floor prices below which they will not sell on auction items.
Price matching
________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item.
Shill bidding
Which of the following is a community of members who self-identify with a demographic or geographic category?
affinity community
A website designed around a community of members who self-identify with a demographic or geographic category is classified as a(n):
affinity community.
BlackPlanet is an example of a(n) ________ social network.
affinity-based
Which of the following is not one of the defining functions of a portal?
auctions
Which of the following involves e-mailing another seller's bidders and offering the same product for less?
bid siphoning
The technology used by early online communities was limited to mostly:
bulletin boards.
All of the following are benefits of auctions except:
decreased price transparency.
________ is the market leader in C2C auctions.
eBay
The amount of time visitors spend on a site is a measure of:
engagement.
The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.
equipment
Threatening negative feedback in return for a benefit is an example of:
feedback extortion.
One partial solution to high monitoring costs is ________ pricing.
fixed
WebMD.com is an example of a:
focused content portal.
Instagram is an example of a(n) ________-based social network/community.
general
PredictWallStreet is an example of a(n):
interest-based social network.
The time spent watching and reviewing auction bids is a part of ________ costs.
monitoring
The term ________ refer(s) to the advantages conferred as an auction site becomes larger in terms of visitors and products for sale.
network effects
Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order?
newsfeed
A(n) ________ offers members focused discussion groups, help, information, and knowledge related to an area of shared interest.
practice network
Which of the following is not a risk or cost of Internet auctions?
price transparency
Which of the following allows the consumer to enter a maximum price and the auction software automatically places incremental bids, up to that maximum price, as their original bid is surpassed?
proxy bidding
Which of the following is not one of the typical portal revenue sources?
referral fees
All of the following are solutions to the problem of high monitoring costs except:
seller rating systems.
When did the first online communities form?
the 1980s
E-mailing buyers to warn them away from a seller is a type of auction fraud known as:
transaction interference.
A ________ permits the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding.
watch list
Facebook owns which of the following?
Which of the following is a leading social network in Germany?
All of the following types of auctions involve single units except:
a Dutch Internet auction.
Which of the following involves the feeling after winning an auction that you paid too much for an item?
winner's regret
Which of the following statements best describes the potential impact of network effects with respect to portals?
The value of the portal to advertisers and consumers increases geometrically as reach increases.
A community site created by a corporation is called a sponsored community site.
True
Auction prices are often higher than prices in fixed priced markets.
True
In a Dutch Internet auction, a single seller puts up multiple items for bidding.
True
More than three-quarters of Internet users worldwide participate in social networks.
True
The original portals in the early days of e-commerce were search engines.
True
Which of the following owns Yahoo?
Verizon Media
Which of the following is an example of a practice network?
Doximity
Which of the following is not one of the top factors a business should consider when planning an Internet auction?
location of auctionreferr
