E-Commerce Chapter 11 T/F

10) Auction prices are always lower than prices in fixed priced markets.

FALSE

11) Consumers in auctions are driven solely by value maximization.

FALSE

14) Revenue per customer decreases as the audience focus of a portal moves from general audience to a more focused and targeted audience.

FALSE

2) The average user spends more time on Google+ than on Facebook.

FALSE

4) In C2C auctions, a business owns or controls assets and uses dynamic pricing to establish the price.

FALSE

5) Auction fraud accounts for the highest percentage of total Internet fraud reported to the Internet Crime Complaint Center.

FALSE

6) Priceline's auctions are seller-biased.

FALSE

7) In a Dutch Internet auction, the highest price wins.

FALSE

1) Social network participation is one of the most common usages of the Internet.

TRUE

12) Portals are among the most frequently visited types of sites on the Web.

TRUE

13) The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.

TRUE

15) Most of today's well-known portals began as search engines.

TRUE

3) Sponsored community sites are network sites created by government, non-profit, or for-profit organizations.

TRUE

8) Keeping bid increments low increases the number of bidders and the frequency of their bids.

TRUE

9) Closed bidding permits price discrimination without offending buyers.

TRUE