E-Commerce Chapter 4

Which of the following are the two main components of a systems design? A) logical design and physical design B) behavioral design and technological design C) business objectives and technology requirements D) front-end systems and back-end systems

A

All of the following are major players in hosting/co-location/cloud services except: A) GoDaddy. B) WordPress. C) Rackspace. D) CenturyLink.

B

A template test is a form of which type of testing? A) unit testing B) system testing C) acceptance testing D) A/B testing

D

All of the following are methods of improving the processing architecture of a Web site except: A) separating static content from dynamic content. B) optimizing ASP code. C) optimizing the database schema. D) adding Web servers.

D

In order from beginning to end, the major steps in the SDLC are: A) systems analysis/planning; systems design; building the system; testing; and implementation. B) systems design; testing; building the system; and implementation. C) systems analysis/planning; systems design; building the system; implementation; and testing. D) systems analysis/planning; implementation; building the system; and testing.

A

All of the following are basic functionality provided by e-commerce merchant server software except: A) a product catalog. B) marketing software. C) a shopping cart. D) credit card processing.

B

All of the following are simple steps for optimizing Web page content that can reduce response times except: A) reducing unnecessary HTML comments. B) segmenting computer servers to perform dedicated functions. C) using more efficient graphics. D) avoiding unnecessary links to other pages on the site.

B

The term stateless refers to the fact that: A) no one government entity controls the Internet. B) the server does not have to maintain an ongoing dedicated interaction with the client computer. C) system performance degrades as more simultaneous users require service. D) Web servers may maintain multiple instances of server software to handle requests.

B

Which form of testing compares a control page with one that is very different? A) template test B) new concept test C) funnel test D) system test

B

Which of the following basic system functionalities is used to display goods on a Web site? A) product database B) digital catalog C) shopping cart system D) customer database system

B

Which of the following is a standard that makes it possible to access data from any application regardless of the database and operating system software being used? A) CGI B) ODBC C) MySQL D) HTTP

B

Which of the following is the minimum system architecture requirement for an e-commerce Web site that processes orders? A) single-tier architecture B) two-tier architecture C) three-tier architecture D) multi-tier architecture

B

Which of the following is used to process certificates and private/public key information? A) HTTP B) Secure Sockets Layer/Transport Layer Security C) File Transfer Protocol D) data capture tools

B

Which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site? A) physical design B) logical design C) testing plan D) co-location plan

B

Which of the following verifies that the business objectives of the system as originally conceived are in fact working? A) system testing B) acceptance testing C) unit testing D) implementation testing

B

All of the following are basic information requirements for a product database except: A) product descriptions. B) stock numbers. C) customer ID numbers. D) inventory levels.

C

All of the following are steps one can take to right-size a Web site's hardware platform and meet demands for service except: A) scaling hardware vertically. B) scaling hardware horizontally. C) replacing static pages with dynamically generated pages. D) improving processing architecture.

C

Which of the following involves testing a site program's modules one at a time? A) system testing B) acceptance testing C) unit testing D) implementation testing

C

When using multivariate testing, if you wish to test two different versions of an image, a button, and a piece of text, how many combinations will you need to test? A) 2 B) 4 C) 6 D) 8

D

Which of the following is not one of the basic business objectives for an e-commerce site? A) display goods B) execute a transaction C) provide production and supplier links D) optimize system architecture

D

Which of the following technologies is used to separate the design and presentation of content from the content creation process? A) Apache web server B) proxy server C) shopping cart D) CMS

D

Which of the following would you use to verify that links on Web pages are valid? A) HTTP B) FTP C) data capture tools D) site management tools

D

Which of the following types of sites typically needs a high percentage of secure pages? A) Web services B) customer self-service C) trading D) publishing/subscription

C

23) All of the following offer Web site building tools except: A) Weebly. B) Google Sites. C) WordPress. D) Apache.

D

Which system functionality must your Web site have in order to be able to personalize or customize a product for a client? A) an ad server B) a site tracking and reporting system C) an inventory management system D) customer on-site tracking

D

MySQL is which of the following? A) open source database software B) a scripting language embedded in HTML documents C) Web server software D) Web site analytics software

A

________ are the types of information systems capabilities needed to meet business objectives. A) Information requirements B) System functionalities C) System design specifications D) Physical design specifications

B

Most of the time required to maintain an e-commerce site is spent on: A) debugging code. B) responding to emergency situations. C) general administration and making changes and enhancements to the system. D) changes in reports, data files, and links to backend databases.

C

The process of comparing a Web site with that of its competitors in terms of response speed, quality of layout, and design is known as: A) split testing. B) funnel testing. C) benchmarking. D) system testing.

C

Which of the following helps you engage your customers in a conversation? A) shopping cart B) product database C) on-site blog D) site tracking and reporting system

C

Which of the following details the actual hardware components to be used in a system? A) architecture plan B) system functionalities plan C) logical design D) physical design

D

What are the two most important management challenges in building a successful e-commerce presence? A) developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives B) having an accurate understanding of your business environment and an achievable business plan C) building a team with the right skill sets and closely managing the development process D) identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site

A

Which of the following is not a main factor in determining the overall demand on an e-commerce site? A) file sizes of Web pages being served B) number of simultaneous users in peak periods C) speed of legacy applications that are needed to supply data to Web pages D) whether content is dynamic or static

A

Which of the following is not an open source software tool? A) WebSphere B) Apache C) MySQL D) PHP

A

Which of the following type of application server monitors and controls access to a main Web server and implements firewall protection? A) proxy server B) list server C) groupware server D) mail server

A