E-Marketing Final Exam- Chapter 12-E-Marketing Communication: Owned Media
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Chapter 12-E-Marketing Communication: Owned Media
This chapter discusses how marketers use communication media and social media to connect with customers and prospects. After reading an overview of integrated marketing communication (IMG), you will learn about selecting, applying, and evaluating tools for messages in owned media, one of the three main elements of content strategy. You will also gain an understanding of the complex art and science of search engine optimization.