E-marketing Mid-term
The overall retail market in the United States in 2013 was estimated at about: A.) $390 billion. B.) $39 trillion. C.) $3.9 trillion. D.) $39 billion.
$3.9 trillion.
The size of the B2B market in 2013 is estimated to be around: A.) $470 billion. B.) $4.7 billion. C.) $470 million. D.) $4.7 trillion.
$4.7 trillion.
ssume you are analyzing the market opportunity of a distance learning company, Learnmore.com, that creates education courses delivered over the Internet for the Fortune 1000 corporate market. Assume that the overall size of the distance learning market is $25 billion. The overall market can be broken down into three major market segments: Corporate, College, and Elementary/High School, each of which accounts for a third of the market. Within the Corporate market, there are two market niches: Fortune 1000, which accounts for 60% of the market, and all others, which together account for 40% of the market. What is Learnmore.com's realistic market opportunity, approximately? $6.6 billion $25 billion $165 billion $5 billion
$5 billion
The primary way a Web site is able to personalize the content presented to a visitor is through the use of: privacy policies. accessibility rules. cookies. site management tools.
cookies.
Over the past decade, the number of exchanges has: greatly increased. stayed about the same. diminished sharply. increased slowly but steadily.
diminished sharply.
Which of the following is not a primary activity in a firm value chain? finance/accounting inbound logistics operations sales and marketing
finance/accounting
Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time? A.) personalization B.) global reach C.) interactivity D.) richness
global reach
Business-to-consumer (B2C) e-commerce in the United States: A.) constitutes over 30% of the overall U.S. retail market. B.) is growing more slowly as it confronts its own fundamental limitations. C.) is expected to account for about $40 billion in total sales in 2013. D.) has grown at double-digit rates between 2010 and 2013.
has grown at double-digit rates between 2010 and 2013.
All of the following are issues facing Pinterest except: A.) spam. B.) competition. C.) copyright infringement. D.) inability to attract users.
inability to attract users
Which of the following is one of the three primary societal issues related to e-commerce? A.) individual privacy B.) equity C.) liability D.) anonymity
individual privacy
Exostar is an example of a(n): A.) private industrial network. B.) industry consortium. C.) e-distributor. D.) exchange.
industry consortium.
Siri is a type of: social network. gadget. intelligent personal assistant. widget.
intelligent personal assistant.
eBay uses all of the following business models except: A.) e-commerce infrastructure provider. B.) content provider. C.) B2C market creator. D.) C2C market creator.
content provider.
Which of the following is not a variation of the e-tailer business model? A.) bricks-and-clicks B.) market creator C.) manufacturer-direct D.) virtual merchant
market creator
In the address http://www.company.com/clients.html, which of the following is the top-level domain? http company.com .com www
.com
In 2013, there were an estimated ________ Internet hosts. A.) 100 million B.) 1 billion C.) 1 million D.) 10 million
1 billion
During which period of time did the Institutionalization phase of Internet development take place? 1975-1995 1995-through the present 1950-1960 1961-1974
1975-1995
E-commerce can be said to have begun in: A.) 1985. B.) 2001. C.) 1995. D.) 1983.
1995
In 2013, the world's online population was roughly: A.) 250 billion. B.) 250 million. C.) 2.5 billion D.) 25 billion.
2.5 billion.
________ is a unique virtual laboratory for exploring future internets at scale, to promote innovations in network science and technologies. Internet2 Internet of Things GENI ARPANET
GENI
The concept behind document formatting had its roots in which of the following? GML XML HTML SGML
GML
What are the two most important management challenges in building a successful e-commerce presence? developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives having an accurate understanding of your business environment and an achievable business plan identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site building a team with the right skill sets and closely managing the development process
developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
Which of the following is a characteristic of e-commerce during the Invention period? A.) distintermediation B.) extensive government surveillance C.) mobile technology D.) earnings and profit emphasis
distintermediation
The natural language convention used to represent IP addresses is called the: Internet protocol addressing schema. domain name system. assigned numbers and names (ANN) system. uniform resource locator system.
domain name system.
Interactivity in the context of e-commerce can be described as the: A.) ability to physically touch and manipulate a product. B.) enabling of two-way communication between consumer and merchant. C.) complexity and content of a message. D.) ability of consumers to create and distribute content.
enabling of two-way communication between consumer and merchant.
All of the following may lead to a competitive advantage except: better employees. fewer products. superior products. less expensive supplier
fewer products.
Which of the following is the top online retailer ranked by online sales? A.) Walmart B.) Staples C.) Apple D.) Amazon
Amazon
All of the following use an advertising revenue model except: A.) Google. B.) Yahoo. C.) Facebook. D.) Amazon.
Amazon.
Which of the following is an example of the subscription revenue model? A.) Ancestry.com B.) Twitter C.) Amazon D.) eBay
Ancestry.com
All of the following can be considered a precursor to e-commerce except: A.) Electronic Data Interchange. B.) Baxter Healthcare's remote order entry system. C.) the French Minitel. D.) DNS.
DNS.
Which of the following is not a major business trend in e-commerce in 2013-2014? A.) Small businesses and entrepreneurs are hampered by the rising cost of market entry caused by increased presence of industry giants. B.) Social and mobile advertising begins to challenge search engine marketing. C.) Social e-commerce continues to grow. D.) Facebook grows to more than 1.1 billion users.
Small businesses and entrepreneurs are hampered by the rising cost of market entry caused by increased presence of industry giants.
All of the following can be considered a direct or indirect competitor of Amazon.com except: Apple's iTunes Store. eBay. Barnesandnoble.com. Starbucks.
Starbucks.
Which of the following is the core communications protocol for the Internet? SSL FTP TCP/IP Telnet
TCP/IP
Your startup firm has developed Web-based note-taking software that allows participants to create and share virtual notes attached to existing Web pages. You anticipate marketing your online application to Web development and design companies. Which of the following revenue models is the most appropriate for your new company? A.) subscription B.) affiliate C.) transaction fee D.) advertising
subscription
Above all, e-commerce is a ________ phenomenon. A.) finance-driven B.) sociological C.) technology-driven D.) government-driven
technology-driven
In the B2C arena, ________ was the first truly large-scale digitally enabled transaction system. A.) the French Minitel B.) EDI C.) the Baxter Healthcare system D.) Telex
the French Minitel
Which of the following factors is not a significant influence on a company's competitive environment? A.) the availability of supportive organizational structures B.) how competitors price their products C.) what the market share of each competitor is D.) how many competitors are active
the availability of supportive organizational structures
The element of a business model that is responsible for making the model work is: the market strategy. the firm's key competitive advantage. the organizational structure. the management team.
the management team.
_______ create and sell access to digital electronic markets. E-procurement firms Market creators E-distributors Portals
E-procurement firms
________ is a model of computing in which firms and individuals obtain computing power and software applications over the Internet, rather than purchasing and installing it on their own computers. Mobile computing Client/server computing Cloud computing P2P computing
Cloud computing
Which of the following companies utilizes a transaction fee revenue model? A.) E*Trade B.) Twitter C.) WSJ.com D.) Sears.com
E*Trade
Which of the following is not true about the use of apps? A.) Google can use Web crawlers to index apps. B.) Users spend more time using apps than they do using desktops or mobile Web sites. C.) The average U.S. consumer spends about 2 hours a day using apps. D.) Apps are easier to control and monetize than Web sites.
Google can use Web crawlers to index apps.
Which of the following statements is not true? A.) Information systems researchers take a purely technical approach to e-commerce. B.) There are two primary approaches to e-commerce: behavioral and technical. C.) Management scientists are interested in e-commerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations. D.) No one academic perspective dominates research about e-commerce.
Information systems researchers take a purely technical approach to e-commerce.
Which of the following is a mobile photo-sharing application? A.) Wikipedia B.) WordPress C.) Tumblr D.) Instagram
During which phase of the development of the Internet was ARPANET invented? Innovation phase Institutional phase Consolidation phase Commercialization phase
Institutional phase
Which of the following is currently the most popular Web browser? Firefox Internet Explorer Chrome Netscape
Internet Explorer
The ________ is a consortium of corporations, government agencies, and nonprofit organizations that monitors Internet policies and practices. Internet Engineering Steering Group (IESG) Internet Engineering Task Force (IETF) World Wide Web Consortium (W3C) Internet Society (ISOC)
Internet Society (ISOC)
Which of the following is not true about the mobile platform? The number of cell phones worldwide exceeds the number of PCs. About a third of the world's cell phones are smartphones. Most smartphones use Microsoft's operating system, Windows Mobile. Unlike PCs, smartphones do not need fans.
Most smartphones use Microsoft's operating system, Windows Mobile.
Which of the following is an example of the affiliate revenue model? A.) Gap.com B.) eBay C.) MyPoints D.) Yahoo
MyPoints
Which of the following occurred during the Commercialization phase of Internet development? NSF privatized the operation of the Internet's backbone. The Domain Name System was introduced. The fundamental building blocks of the Internet were realized in actual hardware and software Large mainframes on different college campuses were linked.
NSF privatized the operation of the Internet's backbone.
The backbone of the Internet is formed by: Network Service Providers (NSPs). Internet Service Providers (ISPs). Internet Exchange Points (IXPs). Metropolitan Area Exchanges (MAEs).
Network Service Providers (NSPs).
________ is a utility program that allows you to check the connection between your client and a TCP/IP network. Finger Ping Tracert Telnet
Ping
Which of the following is not a community provider? Facebook Pinterest Priceline LinkedIn
Priceline
An example of a company using the content provider model is: A.) eBay. B.) Dell. C.) Rhapsody.com. D.) Priceline.
Rhapsody.com.
Which of the following is not true regarding e-commerce today? A.) The market middlemen disappeared. B.) There remains considerable persistent price dispersion. C.) Economists' visions of a friction-free market have not been realized. D.) Consumers are less price-sensitive than expected.
The market middlemen disappeared.
Which of the following is not one of the basic technological foundations of the Internet? client/server computing packet-switching hardware TCP/IP communications protocol Tracert
Tracert
TCP/IP operates in which layer of Internet architecture? Network Technology Substrate layer Middleware Services layer Transport Services and Representation Standards layer Applications layer
Transport Services and Representation Standards layer
________ involves testing a site program's modules one at a time. Unit testing Implementation testing System testing Acceptance testing
Unit testing
________ and ________ are typically the most easily identifiable aspects of a company's business model. A.) Value proposition; revenue model B.) Market strategy; market opportunity C.) Value proposition; competitive environment D.) Revenue model; market strategy
Value proposition; revenue model
The protocol that enables the transmission of voice and other forms of audio communication over the Internet is called: VoIP. IP. IPTP. VTP.
VoIP.
Which of the following organizations coordinates the Internet's systems of unique identifiers, such as IP addresses and top-level domain systems? ICANN W3C IAB IETF
W3C
The major technologies used with wireless local area networks are: Bluetooth and 3G. Wi-Fi and Bluetooth. Wi-Fi and WiMax. WiMax and 3G.
Wi-Fi and Bluetooth
Which of the following is not an example of a social network? A.) Wikipedia B.) Tumblr C.) Twitter D.) Pinterest
Wikipedia
Which of the following is an example of a CMS? Oracle WebTrends Analytics WordPress Apache
WordPress
All of the following are basic functionality provided by Web servers except: data capture tools. a shopping cart. security services. site management tools.
a shopping cart.
The early years of e-commerce are considered: A.) an economist's dream come true, where for a brief time consumers had access to all relevant market information and transaction costs plummeted. B.) a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year. C.) a dramatic business success as 85% of dot-coms formed since 1995 became flourishing businesses. D.) the most promising time in history for the successful implementation of first mover advantages.
a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year.
The Internet Layer of TCP/IP is responsible for which of the following? addressing, packaging, and routing messages providing a variety of applications with the ability to access the services of the lower layers providing communication with the application by acknowledging and sequencing the packets to and from the application placing packets on and receiving them from the network medium
addressing, packaging, and routing messages
You could expect to find all of the following services in a Web server software package except: an RSS aggregator. security services. data capture. FTP.
an RSS aggregator.
The early years of e-commerce were driven by all of the following factors except: A.) a huge infusion of venture capital funds. B.) an emphasis on quickly achieving a very high market visibility. C.) visions of profiting from new technology. D.) an emphasis on exploiting traditional distribution channels.
an emphasis on exploiting traditional distribution channels.
The early years of e-commerce were driven by all of the following factors except: A.) an emphasis on quickly achieving a very high market visibility. B.) an emphasis on exploiting traditional distribution channels. C.) visions of profiting from new technology. D.) a huge infusion of venture capital funds.
an emphasis on exploiting traditional distribution channels.
Where does TSL operate within TCP/IP? between the Network Interface Layer and the Transport Layer between the Internet Layer and the Application Layer between the Internet Layer and the Transport Layer between the Transport Layer and the Application Layer
between the Transport Layer and the Application Layer
Which of the following is an example of dynamic content? home page graphic product descriptions blog posts product photographs
blog posts
Which of the following is an unfair competitive advantage? A.) superior technology B.) access to global markets C.) lower product prices D.) brand name
brand name
Which of the following technologies has enabled the Internet to grow exponentially to support millions of users, without overloading the network architecture? Wi-Fi IPv6 client/server networking fiber optics
client/server networking
Which of the following is the top-selling online retail category? A.) computers/electronics B.) mass merchant/department stores C.) office supplies D.) apparel/accessories
computers/electronics
A business document that specifically details how you plan on selling your product and find new customers is called a: A.) business plan. B.) sales analysis. C.) market strategy. D.) competitive strategy.
market strategy.
Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship? A.) mobile e-commerce B.) social e-commerce C.) consumer-to-consumer (C2C) D.) business-to-business (B2B)
mobile e-commerce
Unfair competitive advantages occur when: A.) market middlemen are displaced. B .) information is equally distributed and transaction costs are low. C.) one competitor has an advantage others cannot purchase. D.) firms are able to gather monopoly profits.
one competitor has an advantage others cannot purchase.
Which of the following is a Web application that enables Internet users to communicate with each other, although not in real time? IM VoIP online chat online forum
online forum
In general, the key to becoming a successful content provider is to: A.) own the content being provided. B.) own the technology by which content is created, presented, and distributed. C.) provide other services as well as online content. D.) provide online content for free.
own the content being provided.
The process of slicing digital messages into parcels, sending them along different communication paths as they become available, and reassembling them at the destination point is called: routing. the Transmission Control Protocol. the File Transfer Protocol. packet switching.
packet switching.
All of the following are business models employed by the music industry except: A.) cloud streaming. B.) download-and-own. C.) subscription. D.) peer-to-peer streaming.
peer-to-peer streaming
The Transport Layer of TCP/IP is responsible for which of the following? placing packets on and receiving them from the network medium addressing, packaging, and routing messages providing a variety of applications with the ability to access the services of the lower layers providing communication with the application by acknowledging and sequencing the packets to and from the application
providing communication with the application by acknowledging and sequencing the packets to and from the application
Which of the following types of servers monitors and controls access to a main Web server and implements firewall protection? list server mail server groupware server proxy server
proxy server
What is the primary revenue model for an e-distributor? sales subscription advertising transaction fee
sales
One of the competitive advantages of a B2B service provider is that it can spread the cost of an expensive software system over many users, achieving efficiencies referred to as: A.) network externalities. B.) network efficiencies. C.) application efficiencies. D.) scale economies.
scale economies.
Which of the following are Amazon's primary value propositions? A.) personalization and customization B.) management of product delivery C.) selection and convenience D.) reduction of price discovery cost
selection and convenience
Which of the following is a characteristic of the Consolidation phase of e-commerce? A.) predominance of pure online strategies B.) first mover advantages C.) shift to a business-driven approach D.) emphasis on revenue growth versus profits
shift to a business-driven approach
Which of the following would you use to identify orphan files? data capture tools HTTP site management tools FTP
site management tools
Which of the following is not a limitation of the current Internet? limited bandwidth, which causes congestion and cannot adequately handle video and voice traffic the continued reliance on cables and wires for connectivity architectural restrictions, which stipulate that numerous requests for the same file must each be answered individually, slowing network performance the difficulty in expanding capacity by adding servers and clients
the difficulty in expanding capacity by adding servers and clients
All of the following are major business trends in e-commerce in 2013-2014 except for: A.) the expansion of the localization of e-commerce. B.) the emergence of a new social e-commerce platform. C.) the growth of a new app-based online economy. D.) the eclipse of search engine marketing by the mobile advertising platform.
the eclipse of search engine marketing by the mobile advertising platform.
The existence of a large number of competitors in any one market segment may indicate: A.) no one firm has differentiated itself within that market. B.) an untapped market niche. C.) a market that has already been tried without success. D.) the market is saturated.
the market is saturated.
The term stateless refers to the fact that: the server does not have to maintain an ongoing dedicated interaction with the client computer. no one government entity controls the Internet. Web servers may maintain multiple instances of server software to handle requests. system performance degrades as more simultaneous users require service.
the server does not have to maintain an ongoing dedicated interaction with the client computer.
All of the following are characteristics of Web 2.0 sites and applications except: A.) they rely on mobile access to the Web. B.) they present marketers with extraordinary opportunities for targeted marketing and advertising. C.) they are inherently highly interactive. D.) they tend to rely on user-generated content.
they rely on mobile access to the Web.
Which of the following types of sites typically needs a high percentage of secure pages? publishing/subscription customer self-service trading Web services
trading
Which type of investor typically becomes interested in a start-up company after it has begun generating revenue? A.) venture capital investors B.) crowdfunders C.) incubators D.) angel investors
venture capital investors
Which of the following is a characteristic of the Reinvention phase of e-commerce? A.) widespread adoption of consumer mobile devices B.) rapid growth of search engine advertising C.) widespread adoption of broadband networks D.) massive proliferation of dot-com start-ups
widespread adoption of consumer mobile devices
A(n) ________ is a Web application that allows users to easily add and edit content on a Web page. RSS feed wiki podcast blog
wiki
Which of the following is a Web 2.0 service or application? e-mail IM online forums wikis
wikis
Which business application is associated with the technological development of local area networks and client/server computing? A.) transaction automation (e.g., payroll) B.) industrial system automation (e.g., supply chain management) C.) desktop automation (e.g., word processing) D.) workgroup automation (e.g., document sharing)
workgroup automation (e.g., document sharing)
