E Marketing Quiz 5

The link will not pass link authority to jane.com.

I place the following link on my website: <a rel="nofollow" href="http://jane.com">Fashion deals</a>. How will this link be treated differently by the search engines?

editorial links

Sending out press releases to entice news organizations to do a story about a company can result in links from these news organizations' websites. These links would be considered

Website B, because it has higher link freshness.

Two competing websites have the same number of links. Website A received all of its links between January 2016 and January 2017. Website B received its links from January 2016 to the present. Which website is likely to rank higher today for a search that is equally relevant to both sites?

the content will have built-in distribution

A major advantage of creating content specifically with the goal of ranking well for a popular search phrase is that

A link created voluntarily by another website owner because he/she values the website's content

An editorial link is

content marketing is meant to entice readership/viewership on its own merits

Content marketing differs from advertising in that

Fashion deals

What is the anchor text of this link: <a href="http://jane.com">Fashion deals</a>

Links from 10 websites mean a higher link diversity than links from one website

Why is receiving 100 links from 10 different websites better than receiving 100 links from the same website?

manual links

Writing a blog post for someone else's blog and including links to one's own site would give a website what kind of links?

They will improve homepage rankings

You have a website that sells widgets, and you have a category page specifically for blue widgets. After some extensive outreach efforts, you are able to gain 100 links to your blue widgets category page, but no links to your homepage. How will these new links affect the rankings of your homepage on relevant searches?