EBZ 3010 Ch. 4
24) When using multivariate testing, if you wish to test two different versions of an image, a button, and a piece of text, how many combinations will you need to test? A) 2 B) 4 C) 6 D) 8
Answer: 8
62)_________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server. A) CGI B) ColdFusion C) JavaScript D) VBScript
Answer: CGI
41)Which of the following technologies is used to separate the design and presentation of content from the content creation process? A) CGI B) proxy server C) shopping cart D) CMS
Answer: CMS
58)Ruby on Rails is based on which of the following philosophies? A) SLDC B) CoC C) LAMP D) Ajax
Answer: CoC
66)Django follows the ______programming principle. A) CoC B) WYSIWYG C) DRY D) LAMP
Answer: DRY
28)Using prebuilt templates is typically one of the most expensive choices when building an e- commerce site.
Answer: FALSE
29)The annual maintenance cost for a website is typically much lower than its development cost.
Answer: FALSE
46)The web server software used has a significant impact on how a website's web pages look on a user's computer.
Answer: FALSE
48)Dynamic page generation increases menu costs.
Answer: FALSE
55)Upgrading a server from a single processor to multiple processors is an example of scaling a site horizontally.
Answer: FALSE
56)Storing HTML pages in RAM rather than on a server's hard drive is an expensive way to fine- tune the processing architecture of a website.
Answer: FALSE
72)Which of the following statements about mobile websites is not true? A) Mobile websites run on a rm's servers, just like a traditional website. B) Mobile websites can be built using standard web tools such as server-side HTML, Linux, PHP and SQL. C) Generally, mobile websites operate more quickly than traditional websites viewed on a desktop computer connected to a broadband office network. D) Most large rms today have mobile websites.
Answer: Generally, mobile websites operate more quickly than traditional websites viewed on a desktop computer connected to a broadband office network.
39)Which of the following cannot be used to retrieve objects from a database? A) CGI B) ASP C) JSP D) HTML
Answer: HTML
63)_____is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser. A) VBScript B) ActiveX C) ColdFusion D) JavaScript
Answer: JavaScript
13)______typically include a data flow diagram to describe the flow of information for an e- commerce site. A) Physical designs B) Logical designs C) Testing plans D) Co-location plans
Answer: Logical designs
65)Which of the following is not part of the LAMP open source web development model? A) Linux B) Apache C) Microsoft IIS D) PHP
Answer: Microsoft IIS
45)Which of the following is a standard that makes it possible to access data from any application regardless of the database and operating system software being used? A) CGI B) ODBC C) MySQL D) HTTP
Answer: ODBC
10)_____help you engage your customers in a conversation. A) Shopping carts B) Product databases C) On-site blogs D) Site tracking and reporting systems
Answer: On-site blogs
59)Which of the following is the most commonly used server-side scripting language? A) Ruby on Rails B) Django C) PHP D) Perl
Answer: PHP
57)Django is based on which of the following? A) PHP B) Python C) Perl D) Ruby on Rails
Answer: Python
70)Which of the following statements about responsive web design (RWD) is not true? A) RWD works best for sites that have complex functionality. B) RWD tools include HTML5 and CSS3. C) RWD makes it possible to design a website that automatically adjusts its layout and display according to the screen resolution of the device on which it is being viewed. D) RWD can be costly.
Answer: RWD works best for sites that have complex functionality.
35______is used to process certificates and private public key information. A) HTTP B) Secure Sockets Layer/Transport Layer Security C) File Transfer Protocol D) Data capture
Answer: Secure Sockets Layer/Transport Layer Security
6)________are the types of information systems capabilities needed to meet business objectives. A) Information requirements B) System functionalities C) System design specifications D) Physical design specifications
Answer: System functionalities
26)The SDLC methodology that can be used to create an e-commerce website has five major steps.
Answer: TRUE
27)When developing an e-commerce presence, it is important to understand that the business must drive technology decisions, not the reverse.
Answer: TRUE
30)Two-tier architecture typically includes a web server and a database server.
Answer: TRUE
31)Apache web server software works with Linux and Unix operating systems.
Answer: TRUE
47)Prior to the development of e-commerce, websites primarily delivered static HTML pages.
Answer: TRUE
49)A list server can be used to manage e-mail marketing campaigns.
Answer: TRUE
67)PHP is an open source, general purpose scripting language that is most frequently used in server-side web applications to generate dynamic web page content.
Answer: TRUE
74)A native app is one designed to specifically operate using a mobile device's hardware and operating system.
Answer: TRUE
75)Mobile web apps are typically built using HTML5 and Java.
Answer: TRUE
60)All of the following are website design features that annoy customers except: A) slow-loading pages. B) pop-under ads. C) splash pages. D) multi-browser functionality.
Answer: multi-browser functionality.
71)Building which of the following is the most expensive path to creating a mobile presence? A) native app B) mobile website C) mobile web app D) hybrid HTTP
Answer: native app
22)Which form of testing compares a control page with one that is very different? A) template test B) new concept test C) funnel test D) system test
Answer: new concept test
42)MySQL is which of the following? A) open source database software B) scripting language embedded in HTML documents C) web server software D) website analytics software
Answer: open source database software
11) Which of the following is not one of the basic business objectives for an e-commerce site? A) display goods B) execute a transaction C) provide production and supplier links D) optimize system architecture
Answer: optimize system architecture
14)Which of the following details the actual hardware components to be used in a system? A) architecture plan B) system functionalities plan C) logical design D) physical design
Answer: physical design
40)Which of the following types of application server monitors and controls access to a main web server and implements firewall protection? A) proxy server B) list server C) groupware server D) mail server
Answer: proxy server
53)All of the following are steps one can take to right-size a website's hardware platform and meet demands for service except: A) scaling hardware vertically. B) scaling hardware horizontally. C) replacing static pages with dynamically generated pages. D) improving processing architecture.
Answer: replacing static pages with dynamically generated pages.
18)All of the following are simple steps for optimizing web page content that can reduce response times except: A) reducing unnecessary HTML comments. B) segmenting computer servers to perform dedicated functions. C) using more efficient graphics. D) avoiding unnecessary links to other pages on the site.
Answer: segmenting computer servers to perform dedicated functions.
36)Which of the following would you use to verify that links on web pages are valid? A) HTTP B) FTP C) data capture tools D) site management tools
Answer: site management tools
3) Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers? A) website B) e-mail C) social media D) online media
Answer: social media
23)A template test is a form of which type of testing? A) unit testing B) system testing C) acceptance testing D) A
B testing / Answer: A/B testing
21)All of the following are major players in hosting
co-location/cloud services except: A) GoDaddy. B) WordPress. C) Rackspace. D) CenturyLink./ Answer: WordPress.
51)Which of the following types of sites typically needs a high percentage of secure pages? A) web services B) customer self-service C) trading D) publishing
subscription / Answer: trading
32)All of the following might be part of a website's middle-tier layer except: A) a database server. B) an ad server. C) legacy corporate applications. D) a mail server.
Answer: legacy corporate applications.
43)All of the following are basic functionality provided by e-commerce merchant server software except: A) a product catalog. B) marketing analytics. C) a shopping cart. D) credit card processing.
Answer: marketing analytics.
73)Beginning the e-commerce development process with a mobile presence rather than a desktop website is referred to as which of the following? A) RWD B) AWD C) mobile first design D) RESS
Answer: mobile first design
69)Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site that is optimized for the device? A) LAMP B) AWD C) mobile first design D) RoR
Answer: AWD
20)All of the following offer website building tools except: A) Weebly. B) Google Sites. C) WordPress. D) Apache.
Answer: Apache.
33)The leading web server software is: A) Apache. B) Microsoft Internet Information Server. C) Sun Solaris. D) Google Enterprise Server.
Answer: Apache.
9)Which of the following are the two main components of a systems design? A) logical design and physical design B) behavioral design and technological design C) business objectives and technology requirements D) front-end systems and back-end systems
Answer: logical design and physical design
44)____ is not an open source software tool. A) WebSphere B) Apache C) MySQL D) PHP
Answer: WebSphere
37)Which of the following is an example of a CMS? A) Apache B) WordPress C) Dreamweaver CC D) Webtrends Analytics
Answer: WordPress
34)All of the following are basic functionality provided by web servers except: A) site management tools. B) data capture tools. C) security services. D) a shopping cart.
Answer: a shopping cart.
15)Which of the following verifies that the business objectives of the system as originally conceived are in fact working? A) system testing B) acceptance testing C) unit testing D) implementation testing
Answer: acceptance testing/ 16) Which of the following involves testing a site program's modules one at a time? A) system testing B) acceptance testing C) unit testing D) implementation testing/ Answer: unit testing
54)All of the following are methods of improving the processing architecture of a website except: A) separating static content from dynamic content. B) optimizing ASP code. C) optimizing the database schema. D) adding web servers.
Answer: adding web servers.
61)All of the following are important factors in search engine optimization except: A) selecting keywords and page titles. B) identifying market niches for your services or products. C) buying search engine ads. D) adhering to privacy policies.
Answer: adhering to privacy policies.
25)The process of comparing a website with that of its competitors in terms of response speed, quality of layout, and design is known as: A) split testing. B) funnel testing. C) benchmarking. D) system testing.
Answer: benchmarking.
38) Advantages of dynamic page generation include all of the following except: A) lowered menu costs. B) market segmentation. C) nearly cost-free price discrimination. D) client-side execution of programming.
Answer: client-side execution of programming.
68)All of the following are key design principles of responsive web design except: A) flexible grid-based layouts. B) media queries. C) coding by convention. D) flexible images and media.
Answer: coding by convention.
1) Online media is typically used for all of the following marketing activities except: A) education. B) exposure. C) conversation. D) branding.
Answer: conversation.
64)The primary way a website personalizes the content presented to a visitor is through the use of: A) privacy policies. B) cookies. C) accessibility rules. D) site management tools.
Answer: cookies.
12)All of the following are basic information requirements for a product database except: A) product descriptions. B) stock numbers. C) customer ID numbers. D) inventory levels.
Answer: customer ID numbers.
8) Which system functionality must your website have in order to be able to personalize or customize a product for a client? A) an ad server B) a site tracking and reporting system C) an inventory management system D) customer on-site tracking
Answer: customer on-site tracking
2) The cost of hardware, software, and telecommunications services needed to build a website have over the last decade. A) increased dramatically B) increased moderately C) decreased dramatically D) decreased slightly
Answer: decreased dramatically
4) What are the two most important management challenges in building a successful e- commerce presence? A) developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives B) having an accurate understanding of your business environment and an achievable business plan C) building a team with the right skill sets and closely managing the development process D) identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site
Answer: developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
7)Which of the following basic system functionalities is used to display goods on a website? A) product database B) digital catalog C) shopping cart system D) customer database system
Answer: digital catalog
52)Which of the following is not a main factor in determining the overall demand on an e- commerce site? A) file sizes of web pages being served B) number of simultaneous users in peak periods C) speed of legacy applications that are needed to supply data to web pages D) whether content is dynamic or static
Answer: file sizes of web pages being served
17) Most of the time required to maintain an e-commerce site is spent on: A) debugging code. B) responding to emergency situations. C) general administration and making changes and enhancements to the system. D) changes in reports, data les, and links to backend databases.
Answer: general administration and making changes and enhancements to the system.
5)In order from beginning to end, the major steps in the SDLC are: A) systems analysis planning; systems design; building the system; testing; and implementation. B) systems design; testing; building the system; and implementation. C) systems analysis/planning; systems design; building the system; implementation; and testing. D) systems analysis/planning; implementation; building the system; and testing.
Answer: systems analysis/planning; systems design; building the system; testing; and implementation.
50)The term stateless refers to the fact that: A) no one government entity controls the Internet. B) the server does not have to maintain an ongoing dedicated interaction with the client computer. C) system performance degrades as more simultaneous users require service. D) web servers may maintain multiple instances of server software to handle requests.
Answer: the server does not have to maintain an ongoing dedicated interaction with the client computer.
19)Which of the following is the minimum system architecture requirement for an e-commerce website that processes orders? A) single-tier architecture B) two-tier architecture C) three-tier architecture D) multi-tier architecture
Answer: two-tier architecture
