ECOM 101 FINAL EXAM REVIEW T/F QUESTIONS
21. The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.
TRUE
23. Online career sites are being threatened by both job search engines and aggregators.
TRUE
26. Search engine marketing saves consumers cognitive energy and reduces search costs.
TRUE
6. The use of a digital signature helps to ensure integrity, authenticity, and nonrepudiation.
TRUE
20. MRO goods are also known as indirect goods.
(TRUE)
24. The publishing and entertainment industries make up the largest share of the commercial content marketplace.
(TRUE)
27. The power of suppliers is a key industry strategic factor.
(TRUE)
28. Almost 80 million households now use online banking.
(TRUE)
29. The average American still spends more time watching television than using the Internet.
(TRUE)
3. Google Apps is an example of cloud computing.
(TRUE)
30. Videos are the fastest growing form of paid content.
(TRUE)
31. Social network participation is one of the most common usages of the Internet.
(TRUE)
32. Internet users consume more media of all types than non-Internet users.
(TRUE)
33. Sending e-mail marketing messages is typically less costly than sending direct mail marketing messages.
(TRUE)
34. Portals are among the most frequently visited types of sites on the Web.
(TRUE)
35. MRO goods are also known as indirect goods.
(TRUE)
36. Private industrial networks are the most prevalent form of Internet-based B2B Commerce.
(TRUE)
4. Dynamic page generation makes market segmentation easier.
(TRUE)
8. The terms revenue model and financial model can be used interchangeably.
(TRUE)
9. Google Apps is an example of cloud computing.
(TRUE)
11. Credit cards are the dominant form of online payment throughout the world.
(FALSE)
14. Copyright protection protects against others copying the underlying ideas in a Work.
(FALSE)
15. Online retailing is one of the largest segments of the retail industry.
(FALSE)
17. In a Dutch-Internet auction, the highest price wins.
(FALSE)
22. Transmission Control Protocol is the protocol that provides the Internet addressing scheme.
(FALSE)
5. In general, the costs for offline customer acquisition are lower than online, but more effective.
(FALSE)
7. Social e-commerce is the largest type of e-commerce.
(FALSE)
25. Typically, the more security measures added to a Web site, the faster and easier it becomes to use.
(False)
1. Customization involves changing a delivered product or service based upon a consumer's preferences or past purchasing behavior.
(TRUE)
10. Mobile Web apps are typically built using HTML5 and Java.
(TRUE)
12. Price is the top factor in online purchase decisions
(TRUE)
13. Online advertising methods include sponsorships, e-mail marketing, and referrals.
(TRUE)
16. Smartphones are an example of technological convergence.
(TRUE)
18. Most of today's well-known portals began as search engines.
(TRUE)
19. The cost of participating in B2B e-commerce systems has fallen significantly.
(TRUE)
2. The terms revenue model and financial model can be used interchangeably.
(TRUE)
